Kungani ehhotela ngaso sonke isikhathi vimba embhedeni ukuze wenze imizamo emangalisayo yokuncipha ngaphansi kwengubo, okubonisa ucezu emvilophini? Kungani umnikazi wephepha lendlu yangasese etholakala endaweni engathandeki etholakala ezivakashi ezinde kakhulu noma i-octopus? Ngoba opharetha amahhotela bacisha umqondo ojwayelekile.
ILindstrom isebenze nezinhlangano eziningi ezinkulu - kusuka ku-Google kuya ku-BURger King, nezinkampani ezivela ezimbonini ezahlukene - kusuka e-Air Transport kuya kwi-imeyili. Ekuqaleni, wayesebenza ezindabeni zokufaka uphawu, lapho waba khona igunya futhi wabhala abathengisi "nomuzwa wohlobo lomkhiqizo" kanye ne-shoology, wabe eseya ekubonisaneni emkhakheni wezoguquko webhizinisi kanye nesiko lebhizinisi, waqashelwa njengomunye wabacabangi bebhizinisi abanethonya kakhulu . Umqondo wencwadi ethi "Inkonzo Yekhomishini" (ngesiRussia kuhlelwa ukuya ezinganeni zokushicilela indlu) kwavela lapho uLindstrom ebona inkambiso: imithetho kanye nezinye "ezingenangqondo", ngaphandle kokubona umhlaba ngaphandle.
Cishe noma yibuphi ubuwula kanye nokuphazamiseka esibhekene naso njengabathengi, ungathola umthombo - izinkinga ngaphakathi enkampanini, okuyiso ngesizathu esithile enqaba ukusebenzisa umgomo womqondo ojwayelekile futhi usuka onozwela. Iqiniso elidumile - thintana nabanye njengoba ufuna ukuxhumana nawe, - Ngezikhathi ezithile uyeka ukusebenza ebhizinisini.
Izinkampani zingakwazi ukumemezela ukugxila kwamakhasimende, zihlole ukwaneliseka kwabathengi ngemikhiqizo yabo kanye nezinsizakalo, hlela amaqembu okugxila kanye nezinhlolovo, kepha ngasikhathi sinye ungaziboni izinkinga zangempela. ULindstrom wasebenza ngebhange elikhulu elibhekelela amakhadi wesikweletu, futhi wathola indlela yokubuyela ekwaneliseke kuye. Wameme abaphathi abaphezulu ebhange emhlanganweni, baxoxa kakhulu ngesikhathi sokukhiya kwamakhadi abo. Enye yeziqongo, njengoba ngifikile phakathi kozakwabo endaweni yokuhlangana, wazama ukukhokha ikhadi lebhizinisi lebhizinisi, kodwa akakwazanga. Ngokwesicelo sikaLindstrom, wabiza isikhungo sezingcingo seBhangengo, walalela umculo onamandla, wabhala amanani amaningi (okokuqala 5, wabe esengu-2, ayelalele ama-publi abaluleke kakhulu Kithina, sicela uhlale emgqeni ", waqondiswa kabusha kusuka koyedwa onguchwepheshe kuya kwenye ...
Emva kwalokho, umsebenzi womnyango wamakhasimende waguqulwa ngokuphelele.
Le ncwadi inezibonelo eziningi ezifanayo, lapho uLindstrom ekhombisa ukubaluleka kokubaluleka okujwayelekile kwebhizinisi. Lokhu kungahle kuhlobane nokwakhiwa kwemikhiqizo, ubudlelwano bamakhasimende, ukwakheka kwenhlangano, ukusungulwa kweKPI, nokunye. Ngaphandle kwalokho, i-bureaucucracy ibulala imibono, imisebenzi esezingeni eliphakeme iba lubaluleke kakhulu kunokusebenza kahle, ubuntu obuthile bokuqala baphendukezele imigomo efanelekile, futhi izinkampani zisengokoqobo, lapho umsebenzi ubalwa khona, futhi hhayi njengamakhasimende nabasebenzi funa.
"Ngabe ukhona umuntu owake wafunda izinhlobo zemibuzo sonke esigcwalisa ngaso sonke isikhathi? Lapho ngiya ezinkambiso futhi ngihlongozwa ukugcwalisa ifomu, ngesinye isikhathi ngifaka umkhaza enkambu "YES" ukuphendula umbuzo "Ngabe ukhulelwe?" Akekho obonile. Mhlawumbe ngikhulelwe ngempela? "
ILindstrom ayigcini nje ngokutshela izindaba ezihlekisayo ngobuwula bezinhlangano kanye nokungajwayelekile, isethi entsha yayo enikelwe emsebenzini okukude, kufaka phakathi i-Consonance ekusondezeni. Inikeza uhlelo lokushintsha oluvumela ukuthi inkampani iphumelele esitokisini semithetho, ithola isibindi bese iqala ukuguqulwa - ngokudalwa kwenkampani uqobo 'yenkonzo yeMumor, "eyayihanjiswe egameni lencwadi.
Izisombululo ezilula ze-enembile esikhundleni sokudida nokungasebenzi - le ndlela ikuvumela ukuthi uqhubekele phambili futhi uphinde ugcine imali - iqinisekisiwe ekusebenzeni. Lapho uzithola use emhlanganweni olandelayo, uzolungisa omunye umbiko noma isikena esifaka esikebheni esinamandla sepulasitiki, esingavuli ngaphandle kwesikhafu, kufanelekile ukuyeka nokucabanga - yini iphuzu?
UMnyango Wezengqondo Okujwayelekile: Ungayiqeda Kanjani I-Pureucratic Red Tape, izaba ezimbi, ne-bullshit yenkampani
UMartin Lindstrom.
UJohn Murray, 2021