Sei muhotera nguva dzese dzikavhara mubhedha kuitira kuti iwe ugone kuita zvisingagone kufadza pasi pegumbeze, kuratidza chidimbu muhamvuropu? Sei iyo chimbuzi yepepa iri munzvimbo isina kugadzikana inowanikwa kune vaenzi refu kana octopus? Nekuti iyo hotera inoshanda yakadzima zvakajairika pfungwa.
Lindstrom akashanda nemagambani mikuru mikuru - kubva kuGoogle kuenda kuGoogle Burger Mambo, nemakambani kubva maindasitiri akasiyana - kubva kufambisa yemhepo. Pakutanga, akakosha mumakristu enyaya, kwaakava mutongi uye akanyora best verwendo "uye tsika yekubvunzana kwebhizimusi uye tsika yemagariro, yaizivikanwa seimwe yeanonyanya kufungisisa bhizimusi rebhizinesi . Pfungwa yebhuku "Bhaibheri reKommission" (muchiRussia zvakarongwa kuti uende kuimba yekuburitsa pachena) yakaonekwa neye Lindstrom buty. vasina kuona nyika iri kunze.
Chero chero hupenzi uye kusagadzikana kwatinosangana nako sevatengi, iwe unogona kuwana sosi - matambudziko mukati mekambani, iwo nekuda kwechimwe chikonzero chakaramba kushandisa nheyo yekuziva uye kubva mukunzwira tsitsi. Chokwadi chakakurumbira - Bata vamwe sezvaunoda kubata iwe, - nguva nenguva kuti ushande mubhizinesi.
Makambani anogona kuzivisa mutengi kutarisisa, ongorora kugutsikana kwevatengi vezvigadzirwa zvavo nemasevhisi, kuronga mapoka ekutarisa uye kuongororwa, asi panguva imwe chete hazvione matambudziko chaiwo. Lindstrom akabatira nebhengi hombe kunongedza makadhi echikwereti, uye akawana nzira yekudzosera kukwana kwaari. Akakoka mamaneja epamusoro emabhangi kumusangano, achinyanya kutaurirana nguva ichivharira pamakadhi avo. Imwe yemisoro, yasvika mune yevanoshanda navo kunzvimbo yemisangano, yakaedza kubhadhara kadhi rekadhi rekusangana, asi vaisakwanisa. Nekukumbira kweLindstrom Constrom Center, vakamirira, vakamirira mimhanzi yakasimba, akatanga manhamba mazhinji (kutanga 5, saka ma3, zvadaro 7), kufona "kwako kwakakosha kwazvo Kwatiri, ndapota garai pamutsetse ", wakatungamirwa kubva kune imwe nyanzvi kune imwe ...
Mushure meizvozvo, basa redhipatimendi rechitengi rakashandurwa zvachose.
Iri bhuku rine mienzaniso yakawanda yakafanana, pane iyo lindstrom kukosha kwekutanga kwekutanga kwebhizinesi. Izvi zvinogona kuenderana nekusikwa kwezvigadzirwa, hukama hwevatengi, zvakarongeka, KPI kumisikidza, uye zvichingodaro. Zvikasadaro, ruzha rwehukama runouraya mazano, zviri kuitika zvakanyanyisa kupfuura zvinobudirira, hunhu chaihwo hunokanganisa nhungamiro dzavanotangira, pane basa rinoverengerwa, iro rakatanga, uye kwete sevatengi nevashandi kuda.
"Pane chero munhu anomboverenga mafomu emubvunzo watinozadza nguva dzose here? Pandinoenda kumaitiro uye ini ndinofungidzirwa kuzadza fomu, dzimwe nguva ndinoisa tika mu "hongu" munda mukupindura mubvunzo "Iwe une nhumbu here?". Hapana akaiona. Zvimwe ini ndine nhumbu chaiyo? "
Lindstrom Haisi kungotaurira nyaya dzinonakidza nezve benzi rekushamwaridzana uye kusanzwisisika, iyo nyowani yeiyo yakazvipira kune iri kure kubasa, kusanganisira consonance mu zoom. Inopa chirongwa chekuchinja chinobvumira kambani kuti ibude muchitokisi, kuwana ushingi uye tanga kushandurwa - kuburikidza nekusikwa kwekambani iyo "hushumiro hweCommarar," iyo yakaendeswa kuzita rebhuku racho.
Mhinduro dzakareruka intuitive panzvimbo yekuvhiringidza uye isingabatsiri - nzira iyi inobvumidza iwe kuti ufambire mberi uye zvakare inochengetedza mari - yakasimbiswa mukuita. Paunozviwana iwe uri pamusangano unotevera, uchagadzira imwe mushumo kana kurongedza scissors mune yakasimba mapepa ekuputika, izvo zvisingavhure pasina scissors, zvakakodzera kumira uye kufunga - chii chinongedzo
Hurumende yeNzenti Yakajairika: Maitiro ekugumisa Bureaucratic Red tepi, zvikonzero zvakashata, uye corporate handshit
Martin Lindstrom.
John Murray, 2021