Me yasa a otal ɗin kowane lokaci ya toshe gado don ya kamata ku yi ƙoƙarin yin masarufi na matsi a ƙarƙashin bargo, yana nuna yanki a cikin ambulaf? Me yasa ake yin takardar bayan gida wanda ke cikin wuri mara dadi wanda yake akwai wa mafi tsayi baƙi ko actopus? Saboda harkokin otal ya zama kamar hankali.
Lindstrom ya yi aiki tare da manyan kamfanoni - daga Google zuwa Burger, tare da kamfanoni daga masana'antu daban-daban - daga safarar iska zuwa mail. Da farko, ya kware a cikin al'amuran da ke tattare da shi, inda ya zama izini kuma ya rubuta masu ba da izini "da al'adun kasuwanci, an kuma gane shi a matsayin daya daga cikin masu tunanin kasuwanci . Tunanin littafin "Ma'aikatar Hukumar" (A Rashanci an shirya shi ne don zuwa gidan Mythyprating) ya bayyana lokacin da Lindstrom ya ga "Kamfanoni da sauran" ba tare da ganin duniya a waje ba.
Kusan kowane wawanci da damuwa wanda muke fuskanta a matsayin masu amfani, zaku iya samun tushe - matsaloli a cikin kamfanin, wanda saboda wasu dalilai sun ƙi yin amfani da ka'idar hankali da tausayawa juna. Shahararren Gaskiya - Ceto Wasu yayin da kake son tuntuɓar ku, - lokaci-lokaci daina aiki a kasuwanci.
Kamfanoni za su iya bayanin da ke mayar da hankali kan abokin ciniki, tantance gamsuwa da masu amfani da kayayyakinsu da sabis ɗin su, suna tsara ƙungiyoyi masu hankali da bincike, amma a lokaci guda ba su ga matsaloli na ainihi ba. Lindstrom ya yi aiki tare da babban bankin ya kware a cikin katunan bashi, kuma ya sami wata hanyar dawo da adeequy a gare shi. Ya gayyaci manyan manajojin banki zuwa taron, sasantawa da lokacin kulle da kulle katunan su. Ofaya daga cikin fi, bayan da ya isa Kamfanin abokan aiki zuwa wurin taron, yayi kokarin biyan katin takaddun taksi, amma ba zai iya ba. A fatawar Lindstrom, ya kira cibiyar kiran banki, jira, ta saurara ga kiɗan mai yawa, ya rubuta lambobi da yawa (furannin da aka haddata " A gare mu, da fatan za a sake turawa a kan layi ", an tura shi daga daya kwararrun zuwa wani ...
Bayan haka, aikin abokin ciniki ya canza gaba daya.
Littafin yana da misalai masu yawa, wanda Lindstrom ya tabbatar da mahimmancin fifikon ma'anar gama gari a cikin kasuwanci. Wannan na iya danganta da halittar samfuran, dangantakar abokin ciniki, tsarin tsari, da sauransu. In ba haka ba, ofis din yana kashe ra'ayoyi, ƙa'idodu suna zama mafi mahimmanci fiye da tasiri, takamaiman mutane karkatar da ainihin ka'idodi, inda aka haɗa shi, wanda yake daɗaɗawa, kuma ba abokan ciniki da ma'aikata ba so.
"Shin wani ya taɓa karanta siffofin tambayoyin da muka cika duk lokacin? Lokacin da na je hanyoyin kuma an gabatar da shi don cike fom, wani lokacin ina saka alama a cikin "eh" filin martani ga tambayar "Shin kuna da juna biyu?". Babu wanda ya lura da shi. Wataƙila ina da ciki da gaske? "
Lindstrom ba wai kawai ya ba da labarin ban dariya game da wawanci da wawanci, sabon sahun wanda aka sadaukar da shi zuwa aikin nesa, gami da foonation a zuƙowa. Yana ba da shirin canji wanda ya ba kamfanin damar fita daga cikin ƙa'idojin sel, ta hanyar samar da ma'aikatar da kanta da sunan littafin.
Mafi sauƙin hankali mafi sauki maimakon rikitarwa - wannan hanyar tana ba ka damar ci gaba kuma yana riƙe da kuɗi - tabbatar da kuɗi. Lokacin da ka sami kanka a wurin taron na gaba, zaku shirya wani rahoton ko shirya almakashi a cikin farfado mai ƙarfi, wanda ba ya buɗewa ba tare da almakashi ba, menene ma'anar?
Ma'aikatar hankali ta kowa: Yadda za a kawar da Red Stet, Iyaye mara kyau, da Bullshit
Martin lindststrom.
John Murray, 2021