Chifukwa chiyani mu hotelo nthawi iliyonse tsegulani bedi kuti muyenera kuyesetsa kufinya pansi bulangeti, kuwonetsa chidutswa mu emvulopu? Kodi ndichifukwa chiyani pepala la pepala la chimbudzi lili mu malo osavuta omwe amapezeka kwa alendo othamanga kwambiri kapena octopus? Chifukwa Wogulitsa hoteloyo adazimitsa nzeru.
Lindstrom yomwe idagwira ntchito ndi mabungwe ambiri akulu - kuchokera ku Google ku Burger King, ndi makampani ochokera m'makampani osiyanasiyana - kuchokera ku mayendedwe a mpweya kupita ku makalata. Poyamba, anali wofanana ndi mavuto, komwe adakhala ulamuliro ndipo adalemba "zomwe akumva" ndi kugula, kenako chikhalidwe cha kampani, adadziwika kuti ndi amodzi mwa oganiza bwino kwambiri . Lingaliro la buku la "Unduna wa Commission" (mu Chirasha) likukonzekera kupita ku nyumba yabodza) yomwe idachokerapo pomwe Lindstrom adaona kuti ndi maboma, osokoneza bongo ", Popanda kuwona dziko kunja.
Pafupifupi kupusa kulikonse komwe timakumana ndi ogula, mutha kupeza gwero - mavuto mkati mwa kampani, yomwe pazifukwa zina zomwe zakana kugwiritsa ntchito mfundo za chikondi komanso kumvera ena chisoni. Choonadi Chodziwika - Lumikizanani ndi ena momwe mukufuna kulumikizana nanu, - mumasiya nthawi ndi nthawi kuti mugwire ntchito.
Makampani amatha kulengeza makasitomala, kuwunika kukhutira kwa ogula a zinthu ndi ntchito zawo, kuphatikiza magulu amayang'ana, koma nthawi yomweyo sawona mavuto enieni. Lindstrom yomwe idagwira ntchito ndi bank ikuluikulu yomwe imathandizira makhadi a ngongole, ndipo adapeza njira yobweretsera chiyero. Adayitanitsa oyang'anira pamwamba a banki kupita kumisonkhano, adakambirana kwambiri nthawi yotseka makhadi awo. Limodzi la nsonga, atafika pa kampani ya ogwira ntchito kumisonkhano, anayesera kulipira makhosi a taxi, koma sakanatha. Pofunsidwa ndi Lindstrom, adayitanitsa malo oyimbira a Bank, ankadikirira, kumvetsera nyimbo zamphamvu zambiri (koyamba), kenako 7, zoimbidwa " Kwa ife, chonde khalani pamzere ", adasinthidwa kuchokera kwa katswiri wina kupita ku wina ...
Pambuyo pake, ntchito ya dipatimenti ya kasitomala idasinthidwa kwathunthu.
Bukuli lili ndi zitsanzo zambiri zomwezi, pomwe Lindsttrom imatsimikizira kufunikira kwa malingaliro odziwika bwino mu bizinesi. Izi zitha kufotokozedwa ndi kupangidwa kwa malonda, ubale wamakasitomala, kapangidwe ka gulu, kapangidwe ka KPI, ndi zina zotero. Kupanda kutero, ndalamazo zimapha malingaliro, kugwiritsa ntchito zinthu zofunika kwambiri kuposa kugwira ntchito kokha, ndipo makampani amawerengedwa, omwe amakhazikitsidwa, osatinso makasitomala ndi antchito ndikufuna.
"Kodi pali wina amene amawerengapo mitundu ya mafunso omwe tonsefe timadzaza nthawi yonseyi? Ndikapita ku njira ndipo ndikufunsidwa kuti ndikulize fomuyi, nthawi zina ndimayika chithunzi mu "Inde" poyankha funso "Kodi muli ndi pakati?". Palibe amene adazindikira. Mwina ndili ndi pakati? "
Lindstroram sizimangonena nthano zoseketsa za kupusa kwachuma komanso kumveka, komwe kumakhala kokhazikika kwa ntchito yakutali, kuphatikizapo zosintha mu zoom. Zimapereka dongosolo losintha lomwe limalola kampaniyo kuti ituluke m'malamulo, pezani kulimba mtima ndikuyamba kusintha - kudzera mu gulu la "utumiki wa bukulo.
Zosintha zosavuta m'malo mosokoneza komanso zosatheka - njirayi imakupatsani mwayi wopita patsogolo komanso kusungitsa ndalama. Mukapezeka pamsonkhano wotsatira, mudzakonzekera lipoti lina kapena kunyamula lumo la pulasitiki lamphamvu, lomwe silikutsegula popanda lumo, ndikofunikira kuyimilira komanso kuganiza - ndiye chiyani?
Utumiki wazonse zodziwika bwino: Momwe Mungatsitsire Pulogalamu Yofiira ya Bureaucratic, Zifukwa Zoyipa, ndi Bursirate Bullshit
Martin Lindstrom.
A John Murray, 2021