Kampani ya Walt Disney (NYSE: Dis) ndi kampani yomwe siyofunika. Ndingonena kuti (pakati pazinthu zina) m'gulu la zodetsa nkhawa, Lucasfilm, pixar, dziko la National Geographic, 6 Disney Stuney Studios. Kupititsa patsogolo magawo pa nthawi yolemba zolemba: $ 183.60. Ndalama zamakono: $ 333 biliyoni. Lipotilo lidatuluka pa February 11, 2021
Mbiri yazakale
M'chilimwe cha 1923, abale a Walt ndi Roy Disney adabwera ku California ndi chojambula cha mphindi 8 ndikuphatikiza kwa ochita masewera ", omwe adagulitsa wogulitsa. Pa Okutobala 16, 1923, pangano linasainidwa pazakudya zingapo zokhudza Alice. Kuyambira tsiku lino, Disney Abale Cartoon amayamba.Zaka zinayi pambuyo pake, Walt Disney adabwera ndi kalulu wa Oswald, kupanga makatoni 26, koma wogulitsa adagwiritsa ntchito mogwirizana ndi mgwirizanowo, ndikudziwa bwino popanda Disney. Pambuyo pa kutayika kwa Oswald, Walt Disney adabwera ndi mbewa ya Mickey, koma mafilimu awiri oyamba palibe amene amafuna kugula, chifukwa sanali osayankhula. Posintha cholakwika chanu, zojambula za 3 za Mickey Maus, kale ndi mawu ophatikizika, idatulutsidwa pamawuwo pa Novembala 18, 1928. Ndipo anali ndi zopusa.
Kuyambira mu 1932 mpaka 1943 Disney Cartoonns adapambana ndalama 10 zoscar (kuchokera ku miyambo 11 yomwe idachitika). Pa moyo wake, Walt Disney adalandira mphotho 26 (zomwe mbiri ya munthu m'modzi mpaka lero), koma zomwe zidaperekedwa mu 1969 pambuyo pake. Pa Disembala 21, 1937, chipale chofewa "chipale chofewa" chimatulutsidwa, chomwe chimalandira mphoto 8 ya Oscar) mpaka 1993, mbiriyo idamenyedwa ndi Aladner ) Kenako Mfumu lvom (komanso kupanga kwa Disney).
Mu 1940, nthawi imeneyo, zolembedwa zakale za Walt Disney zidakhala ipo. Pa Julayi 17, 1955, dziko loyamba la dziko la Disneyland ku California linatsegulidwa. Mu 1964, kanema "wa Mary Poppins", yemwe adapatsidwa mphoto 5 yoscar ndipo adagwera mu 2013 kupita ku National US Videnti ya US (mu kaphiri ya mafilimu 800 okha). Dzinalo laposachedwa "Walt Disney Company" kampani yomwe idapezeka mu 1986
Disney wakhala akumadzitukumula nthawi zonse ndikudzitchinjiriza pamayendedwe atsopano ndipo nthawi iliyonse ndikukwaniritsa bwino, zomwe zalola kampaniyo kuti ikhale yotsogolera zosangalatsa.
Zolembedwa
Disney adayamba kulipira zida zoposa 60 zapitazo, koma mu 1986 adayesetsa kutenga ulamuliro kuwonjezeka kwa pachaka. Mpaka mu 1999, kampaniyo idalipira kotala, koma kenako adaganiza zolipira pachaka, ndikufotokozera izi ndi ndalama zobwezera zapamwamba (nthawi zina ogulitsa abodza) Kuyambira 2015, kampaniyo yadalitsidwa kwambiri miyezi isanu ndi umodzi iliyonse. Mu 2020, kampaniyo motsogozedwa ndi mavutowo idathetsa zonse zophatikizika.
Kampaniyo sinachepetse ndalama zolipirira (zosagwirizana zaka zapitazi zikusintha malipiro). Kuyambira 2005, kuchuluka kwa ndalama zolipirira net phindu sizidutsa 25%, ndipo zokolola zophatikizika ndi 1.5%. Kwa wowongolera wa Disney, kulipira kwa Sluvend nthawi zonse kumakhala ndi cholinga chochepa kwambiri pokhudzana ndi ndalama pakukula kwa bizinesi. Posachedwa, Disney sakonzekera kuyambiranso magawale. Koma ndikuganiza, ngakhale ndalama zitayambiranso, ogulitsa sayenera kuyang'ana pa magawo, chifukwa zokolola zidzakhala zopanda ntchito.
Kusintha mtengo wa magawo
Disney amayenda mokwanira. Zimakhala zokongola, kwa nthawi yayitali mpaka zaka 6 ndizotheka kulandira 300%, koma nthawi yomweyo imakula mwachangu ndi 30-50%.
Masiku ano, Disney ndi 20% yokwera mtengo kuposa chaka chapitacho, pomwe kampaniyo idatha kupulumuka ndi kugwa ndi 50%, ndikuchotsa pa 145%. Ndikosavuta kukana kuti kuyambira 2009, magawowa ali ndi zomwe akulera (ngakhale, mpaka 2002), koma pogula pachimake mu 2015, wogulitsayo amayenera kubwezeretsanso chojambula kwa zaka 4. Beta volatililic kwa zaka 5 ndi 1.20, i.e., magawo a kampani ndi 20% kuposa msika wathunthu. Chifukwa chake, kampaniyo ndi chidwi imapereka ndalama zochepa chifukwa cha kuyenda kwabwino kwa phindu la magawo. Koma Disney anali wovuta kale kuwerengera magawo a mtunduwo "wogulidwa ndikuyiwala."
Zizindikiro Zachuma
Lipotilo la 2020 chaka chamoyo chinatuluka pa Okutobala 3, pomwe pa February 11, lipoti linasindikizidwa kwa chaka choyamba cha chaka cha 2021. Disney amapereka magawo anayi a Bizinesi:
- Ma media media (Neator Networks) - ma netiweki a pa TV (ABC, National Geographic), malo a pa TV;
- Mapaki ndi katundu (mapaki, zokumana nazo) - malo okhala) - malo okhala, kampani yovomerezeka pansi pa "Disney" (zoseweretsa, magazini osiyanasiyana);
- Studio Refere (Studio Zosangalatsa) - makanema afilimu, makanema ojambula, kujambula ma studios ndi zotulutsa;
- Kugulitsa kwa ogula kwa ogula (owongolera & zapadera) - zingwe (Disney +, Espn + ndi njira zodziwika bwino zapadziko lonse lapansi, ntchito, masamba.
Pa Marichi 20, 2019, malonda adatsekedwa kuti apeze kampani yambiri ya zaka za m'ma 191 (ndipo poyamba kuchuluka kwa malonda adakambirana? ) adalumikizana ndi masewerawa, omwe nawonso adayankhanso chidwi pogula ndipo adayesa kupha katunduyo). Chifukwa cha malondawo, a Disney a Chuma chimachuluka pafupifupi kawiri.
Kuchita bwino ndi coronacrizis kudapangitsa kukula kwa ngongole za ngongole 3 (poyerekeza ndi 2018) ndi kuchuluka kwa ev / exbida (kuyambira 11) mpaka 2019,) ndi Ngongole / erbidi mpaka 11.9 mu 2020 (ndi mtengo wapakati wa 1.3, womwe wachitika mpaka 2019). Disney wazaka 2020th idatsitsidwa ndi kutaya pafupifupi $ 3 biliyoni (motsutsana ndi ndalama zokwana $ 11 biliyoni mu 2019), ndipo mu chaka chimodzi chazaka 2021 Ndi ogulitsa ndalama, popeza zoneneratu zidali kwambiri. Mphamvu za ndalama za ndalama ndi phindu mu magawo zimawonetsedwa m'makodidwe.
Gawo lokhazikika limayamba kukula kwambiri, koma osaphulika, omwe amagwirizanitsidwa ndi ndalama zazikulu zogonjetsa gawo la msika wapadziko lonse. Mu Okutobala 2020, Dianey adalengeza kukonzanso kuti alimbikitse udindo wa gawo lolumikizana. Zikuonekeratu kuti mliri wasonkhezera kwambiri Disney, ndikulosera zachuma zamtsogolo m'mayiko omwe ali pachitukuko, kotero kuti kampaniyo yasankhidwa, monga ikuwonekera ntchito zodula, koma zapamwamba pano ndalama sizikubweza. Kuphatikiza apo, mabungwe ophatikizika mu 2020 adachepetsa mtengo wa disney, zomwe zimatha kutsika mtengo wogwirizira ngongole yayikulu ndipo, chifukwa chake, ndikutsika ndalama pakukula kwa bizinesi.
Kuyerekeza ndi opikisana nawo
Disney imayimiriridwa m'magawo osiyanasiyana ndipo lililonse limakhala ndi opikisana nawo kwambiri, koma lero ndikuyang'ana pakuwunika mpikisano mu ntchito zomwe zingachitike. Kuyerekeza kwa kusintha kwa kuchuluka kwa olembetsa omwe adalipira chaka cha 2020 - aliyense adakhala kunyumba, ndipo ntchito zosinthana zidalimbana kwenikweni kwa wowonera aliyense. Disney iganizira Disney + (kukhazikitsidwa mu Novembala 2019) ndi Hulu. Opikisana:
- Netflix (Nasdaq: Nflx)
- Amazon (Nasdaq: Amzn) Video - Olembetsa Okhazikika Kutumikila
- Apple (Nasdaq: AAPL) TV + - idakhazikitsidwa mu Novembala 2019; Muyezo wowerengeka, olembetsa amawerengedwa - kulembetsa pachaka ndi kwaulere pogula zida za Apple, malinga ndi deta yowerengera, olembetsa molondola amawerengedwa.
- NBCUNNIGIAL peacock (kuchokera ku Comcast) - yokhazikitsidwa mu Epulo 2020
- HBO Max (ndi a AT & T (NYSE: T) - Yokhazikitsidwa mu Meyi 2020
Kusintha olembetsa kumawonetsedwa mu chithunzi.
Disneld United SEALENUS + - 58 miliyoni kwa miyezi 9 ndipo pafupifupi 100 miliyoni olembetsa miyezi 14! Fananizani NBCOCORAL peacock, yomwe idatha kukhala ndi miliyoni 33 miyezi 9, kapena HBO Max, yomwe ndi 17 miliyoni okha m'miyezi 9. Disney ndiyabwino kwambiri, ndipo koposa zonse - pa nthawi, atakhala ndikubetcha kuti zinthu zikuchitika padziko lapansi, pomwe ma tback ndi HB Max amagwira ntchito ku US ndipo akangoyambitsa msika wapadziko lonse lapansi.
Kusanthula Kwaluso
Popeza atathamangitsa $ 120, masheya mu miyezi ingapo adalandidwa + 50%. Pa nthawi yonseyi, kuyambira masana nthawi yamasana, kukhetsa, chifukwa chake si zifukwa zogulitsira, komanso kuti mugule mochedwa kwambiri. Kuthandizira kwa tsiku lapafupi ndi $ 183, pansipa - thandizo lalikulu kwa $ 170 ndi $ 152. Kutsutsa kumawonetsedwa ndi $ 190. Kutembenuka sikupangidwa, chifukwa chake mawuwo apitilize kukoka mpaka kalekale.
Dongosolo labwino
Dziko lapano ku Disney Kutsanzitsa Ndingayitane Chitsanzo Chakale "Gulani mphekesera, kugulitsa pazowona." Kwa nthawi yoyamba m'zaka makumi angapo m'zaka zapitazi, kampaniyi idawonetsa kusowa kwa chaka, ali ndi ngongole yayikulu (yomwe ingakhalebe ndi ndalama), gawo la magawano sangathe kugwira ntchito chifukwa cha Coronavirus. Koma pali mwayi - wotheka kwambiri - pogwiritsa ntchito kugula kwa zaka za zana la 21 komanso kukula kwa Disney +. Chifukwa chake, ndizosatheka kugula ndalama zomwe zikuchitika tsopano! Ndikofunikira kudikira kugulitsa zinthu. Cholinga cha kuchuluka kwa ndalama za kampaniyo kugula, mwa lingaliro langa, $ 120. Ndikupangira kutsika pang'ono kuti muthandizire $ 152, kenako ndikuyamba kuona mwayi wogula pamaziko a nkhani zomwe zikutuluka ndi zachuma.
Werengani nkhani zoyambirira za: kuwononga ndalama.com