Alamar Zara da alama tana shiga cikin suturar da ke duniya. Fashion da Fashista daga Paris zuwa Tokyo ba zai iya cinyewa ba kuma ba tare da sanya sabbin abubuwa ba tare da salo sababbin abubuwan da aka saya a farashin mai araha ba. A yau, Innitex, wanda, ban da Zara, ya haɗa da alamomi kamar su, shi ne shugaba a cikin realtory Ortega - da tabbaci a saman ƙimar mafi arziki mutane a duniya.
Adme.ru sun yanke shawarar tona tarihin Zara da kuma gano yadda yaron Spain Kiristoci ya zama masu yin laƙabi duniya.
Yana dan shekara 13, Amincio ya jefa makaranta don taimakawa danginsa ya fashe da talauci
Amancio Ortega Gayon da aka haife shi a shekara ta 1936 a wani karamin kauyen tare da yawan kasa da mutane 100 da ke arewacin Spain. Shi ne na uku da kuma babba a shekara. Iyalin sun rayu sosai, da albashin jirgin ruwan ya rasa don ciyar da babban iyali. Da zarar, zuwa kantin sayar da mahaifiyar, yaron ya ji yadda mai siyar ya juya gare ta da kalmomin: "Seño, ba za mu iya ba ku samfuran ba." Wannan jawabin ya jefa ya ƙasƙantar da matasa Amincio, kuma ya yi hakan ba zai ba da damar ɗan ƙasarsa ba don wahala daga talauci. Yana da shekara 13, yaron ya jefa makaranta kuma ya zauna don aiki a cikin Shagon shirt Gala. Wannan shine hulɗa na farko tare da masana'antar zamani. A karo na farko na Ortega ya yi aiki a matsayin yaro a kan bleret, ya bauta wa ƙananan umarni kuma a lokaci guda ya yi nazarin dafaffen tufafi da hannu. Af, har yanzu an kiyaye kwangilina na farko tare da Gala. Bayan shekara guda, ya samu mataimaki zuwa kantin sayar da daraja. An saukar da saurayin mai nauyi da sauri zuwa manajan, kuma a wurinsa sun ɗauki yarinyar Rosalia Mera, da wuri za ta zama matarsa da abokin tarayya na Amincio.
Ortega na farko na Ortega na so kada ya nisanta a Duk Zara
Wata rana, Amancio da Rosalia sun zagaye titunan birni da gani a cikin wata hanya mai tsada mai tsada Peignoir. Don faranta wa ƙaunataccen, saurayin ya yanke shawarar ya ɗora wani abu mai kama da wannan, kuma ya juya. A shekarar 1963, wani mutum ya kafa kamfanin sa na farko - ikirari. Karamin masana'antar mallakar mutum ya tsunduma cikin dinki tufafi na gida. A hankali, Amincio ya fara haduwa karkashin reshe na mata dubu, suttura masu kera, riguna na yara. Taimakon ɗan kasuwa ya ba 'yan uwansa maza da mata, da rosalia, wanda a cikin 1966 ya zama matar orthetiiya.
Matar Farko A Amincio Rosalia Mera.
A shekarar 1975, matan da suka yanke shawarar bude kantin sayar da kayayyakinsu na farko a tsakiyar La Corana, wanda ya kamata ya kira Zorba cikin girmama halin fim din "Girka Zorba". Ko da stencils na m haruffa don sigina sun riga an shirya. Koyaya, mashaya tare da wannan suna iri ɗaya sunan ne, da Amincio da Rosalia dole su tura sabbin haruffa don gaggawa. Saboda haka Zara aka haife shi. A yau alama ba ta buƙatar tallanwa, amma a wancan zamanin na Ortega ya yi komai don jawo hankalin jama'a. Ya ma sanya zakara a kan windowsill, don haifar da sha'awar wucewa.
A cikin 1988, Zara ta fara fadada ta duniya
A cikin 1980s, Ortega ya yi aiki a kan dabarun gabatar da alamomin gabatar da aiwatar da sabbin zane-zane. A cikin 1985, ya kafa Indonitex, a karshen shekarun 1980, wanda ya riga ya kasance yana cikin shagunan sayar da 80 zuwa Spain, a cikin 1988, Amincio ya fara fadadawa 80, Ahio ya fara fadada duniya, a Portugal. Kallon cinikin shagunan farko a wasu ƙasashe, wani mutum ba zai iya hana motsin zuciyarmu ba. Bayan samun shigarwa a cikin shagon farko Zara a Manhattan a 1989, ɗan kasuwancin ɓoye a cikin bayan gida don kada wanda ya iya ganin hawayen farin ciki. Bayan shekara guda, fitina ta samar da wani batun a Paris. "Lokacin da na yi ƙoƙarin shiga cikin shagon farko a cikin babban birnin Faransa, ba zan iya fashewa ta wurin mutane ba. Na tsaya a nan a bakin kofar, yin kuka, kamar yaro, "in ji Orge." Masu sayen kayayyaki suna jawo hankalin samarwa masu inganci, salon zamani da farashin farashi mai araha. A hankali, kamfanin ya fadada ba kawai yanki ba, amma kuma ya kara da wasu alamomi da kirkirar wasu: Oysho - ga matasa: MISHO - don matasa: OYSHO - Ga matasa masu dadi da kuma kayan gida, Zara Gida - don masu sa ido na ciki..
Billioneaire hurarrun mutane ne a kan tituna
Dan kasuwa koyaushe yana sarrafa dukkan ayyukan da ke faruwa a kamfanin. Da kyar ya dauki hutun sa ya halarci wurin aiki ko da hutu. A lokaci guda bai taɓa samun asusun sirri ba. "Aikina yana aiki a masana'antar," in ji shi. A shekara ta 2011, Ortega ya bar gidan shugaban Inditex, amma ya ci gaba da kasancewa cikin himma a cikin al'amuran kamfanin. Sauyin hankali da ra'ayoyi masu ci gaba sun ba da damar kwakwalwar Amancio don zama majagaba na "Fashion Fashion". Billionaina yana jawo wahayi ba a kan kwalin ba, amma a cikin mutane kusa. Don haka, wata rana ya ga wani mutum a kan hanya a cikin jaket jaket tare da Kwararrun masu zanen kuma nan da nan ya kira ɗaya daga cikin masu zanen don haka wani abu ya kasance a cikin tarin Zara. Kuma ra'ayi na manajan Gujia Uba Babyitex ya fi son masu siyarwa a maki, tunda suna ganin masu siye.
Ma'aikatan Inditex suna lura da cewa Amancio yana da kyakkyawar kalma ga kowa. Kuma hakika, mai da hankali kan mutum muhimmin bangare ne na falsafar mutum. Yana ƙaunar da godiya ga ma'aikatansa, kuma suna dacewa da shi.
AMANCIO yana jagorantar salon rayuwa, kuma a cikin lokacinsa na kyauta yana tsunduma cikin dabbobi
Amancio tare da matarsa ta biyu flera ferez.
Duk da lambobin tare da adadi mai yawa na Zeros akan asusun ajiya da kuma dukiya a cikin ƙasashe 9, wani mutum yana haifar da rayuwa mai kyau. Mahaliccin Zara ba ya sa rigunan sa da gabaɗaya sun fi son yin amfani da sauki. Aure Outfit Amincio yayi kama da wannan: Jaket mai launin shuɗi, farin rigar da wando mai launin shuɗi. 'Yan Unionensan ƙasa suna ganin wani mutum yana tafiya cikin titunan ɗan asalin La Coruna, kuma ya ƙaryata ɗan kasuwa a cikin ɗakin ɗakin da ke cin abinci tare da ma'aikata na talakawa. A lokacin kyauta, Amincio ya taka leda tare da 'yan jikina, tana cikin wasanni masu zaman kansu a kamfanin na karami Marta, kuma tana girma kaji da awaki.
AMANCIO tare da ƙaramin 'yar mata Marta.
Ortag a zahiri ba ya yin hira, baya halartar al'amuran jama'a kuma da wuya su ba da kansa ga hoto. Da zarar ya tafi tashar jirgin sama don saduwa da matarsa. Lokacin da aka gane shi ta hanyar wucewa ta mutane, sai ya ji kunyar cewa ya zaunar da shi ya koma motar kuma ya jira matansa daga idanun mutane. "Ina kokarin zama a hankali, na zama mutum mai sauƙin zuwa wurin, inda nake so da inda babu wanda ya san ni," Wannan yana bayanin shawarar da ya yanke na kiyaye sirrinsa.
Abin da ya yi mamakin tarihin rayuwar amsin Ortega? Shin sau da yawa kuna kallon Zara da sauran shagunan Indonitex?