From the very first InterContinental hotel to the cult Holiday Inn, from the Kimpton brand, fully informed the perception of the boutique hotel, to completely new brands that openly open prospects, IHG Hotels & Resorts has long announced itself as a pioneer in the field of international travel and the discoverer in The sphere of human contacts.
IHG Hotels & Resorts entered in 2021 with an updated master brand in order to most fully reflect its main goal of "present hospitality for good" with an updated history, portfolio and taking into account the needs of owners of hotels, consumers and communities around the world.
The master brand update reflects the growth of the company to 16 brands that welcome guests and participants of the loyalty program in almost 6,000 hotels and 100 countries of the world.
Thanks to the fresh elements of the design, the company focuses on strengthening perception, attracting guests, owners of hotels and colleagues, as well as on more efficient expansion of their portfolio:
- Hotel & Resorts: Movement from the old IHG name to New Ihghotels & Resorts, with the addition of the Hotels & Resorts descriptor to the main trademark, emphasizes the unity of the collection of 16 company brands located next to each other, as well as Wound in a friendly family.
- Fresh look and perception: The visual identity of the IHG Hotels & Resorts brand was changed to better tell his story and make more relevant and attractive to consumers, especially young, as well as for owners of hotels, colleagues and attract talent from around the world. Through new color solutions, images and font, bright and energetic design clearly demonstrates brands and gives an accurate characteristic of their segmentation.
- Place for everyone: the update also touched the loyalty program for IHG Rewards, the very first in the world and one of the largest in the international hotel industry, where very organic roll call with a new brand logo is traced. The word "Club" was removed from the previous name of the program to reflect openness and guilty available for everyone when the program participants will be able to plan their trips as profitable as possible by using exclusive tariffs, special advantages and through simple ways to accumulate and exchange bonus points in all IHG hotels. And the company's partner hotels, including delightful hotels near the MR & MRS SMITH COLLECTION brand. In the future, IHG Rewards loyalty program plans to provide its participants with new opportunities and new places much more often.
- Helping guests to make the right choice: the IHG family of 16 brands, now united in four collections, provides guests with the richest choice and helps to take the right decision when planning travel:
The Luxury and Lifestyle Collection: Hotels of this brand collection are an embodiment of a timeless heritage, a unique design and unsurpassed service. Each stay in them will be a real holiday of exciting impressions and will certainly be remembered by something special.
- Six Senses Hotels Resorts Spas
- REGENT Hotels & Resorts
- Intercontinental Hotels & Resorts
- Kimpton Hotels & Restaurants
- Hotel Indigo.
The Premium Collection: These hotels are doing something personally and meaningful, helping in the implementation of the conceived. Give guests a feeling of consent and comfort, when everything is thought out to the smallest detail, and every stay is significantly.
- HUALUXE Hotels & Resorts
- Crowne Plaza Hotels & Resorts
- Even Hotels.
- Voco Hotels
The Essentials Collection: You can always count on these hotels and always choose what you personally come true. You are awaiting sincere guilty and trust, tested by time.
- Holiday Inn Hotels & Resorts
- Holiday Inn Express.
- Avid Hotels.
The Suites Collection: These hotels invite guests to a long stay, where everything is to feel at home.
- Atwell Suites.
- Staybridge Suites.
- Holiday Inn Club Vacations
- Candlewood Suites.
Claire Bennett, Executive Director for Customer Service IHG Hotels & Resorts, MARKS: "The tourist industry faced unprecedented problems, but, adapting to new realities, we remained faithful to their roots. We have a wonderful family of brands that serve the development of human contacts: strengthen family connections, establish business relations between business partners, combine friends from different parts of the world and actively interact with local communities.
The updated brand reflects how in practice we are implementing the purpose of "present hospitality for the benefit" for our guests, hotel owners, colleagues and local communities. Thus, continuing to lead towards a pandemic and planning life after it, we clearly understand who we are, we present and how we can help guests open the world again when they are ready to go on a journey. And absolutely we all feel that we need it more than ever, because traveling is open not only the doors, but also minds and hearts. That is why our hotels are more than just places for special moments of life, because they forgive the collection of warm memories in our memory. "