Iimpahla zezilwanyana zenye yezi ntlobo ezimbalwa ezingezizo ngempumelelo ingxaki kunye nokuwa kumandla okuthenga abemi, kodwa zikhulisa, zisebenzisa amajelo amatsha okukhuthaza. Kwimigqaliselo kuphuhliso lodidi, abathathi-nxaxheba bengqokelela yevidiyo "I-zoostovari ethengiswayo. UPhuhlisa njani isiqinisekiso? "I-Rever.b" Iingxoxo malunga neProjekthi eYodwa yeRetail.
Ifoto: Javier BroSch / Shutterstock
Iimpawu ngokubanzi: amaxabiso, uluhlu, iiteki zentengiso
Ukusukela kwikota yesibini yama-2020, kuye kwakho ihlelo elikhulu kwingeniso yabemi, eyabekwa kukugxuma okukhawulezileyo kwidola. Le ntengiso ichaphazeleke kakubi kwicandelo le-FMCG. Umthengi uqalisa ukutshintsha. Ukuchaza utshintsho ekuthetheni ukhetho, i-Evgeny Konev, iqabane lakho i-Nielseniq yabathengi abathengiswayo, i-volga, i-volga, iVenkile yeMihlaba yeThengiso elahlekileyo, abathengi babefuna izithembiso, Kodwa inomdla kwimozulu esetotoni, kwaye babekulungele ukuhlawula imali eyongezelelweyo kumgangatho. Icandelo le-Intanethi le-Ros, kodwa ukungena kwakhe kwakusezantsi ngenxa, ikakhulu, amathandabuzo abathengi njengemveliso ethengiswa kwi-intanethi.
Ubhubhane, utshintsho kwisimo esiqhelekileyo sobomi luchaphazele kakhulu ukhetho lokuthenga: Ukuthengwa kwekamva kube yinto ebalulekileyo, inzala kwizifundo zabucala kunye nokuntywiliselwa kwimeko yedijithali, eyenzeka ngexesha lokuhlala Ixesha, lanika impembelelo eyongezelelweyo eyongezelelweyo kuphuhliso lwe-intanethi. Ezi meko zichaphazele imakethi yeemveliso zezilwanyana, apho itshaneli ekwi-intanethi ikhule kakhulu. Ukutsiba okuphambili kwenzeka ngoMatshi kunyaka ophelileyo, xa amanyathelo anqabileyo aqaqambileyo azaziswa kwimimandla emininzi, ukukhula kwehla, kodwa kusenzeka ukhuselo lwesitishi esikwi-intanethi ukuya kuma-70% ngonyaka. Ngapha koko, yayikuphela kwejelo elinomgangatho wokukhula okwiphepha lokuqala. Ukunyuka ngokubanzi kwezigadi zeNielseniq eziphicothiweyo ze-Nielseniq yeemveliso zezilwanyana ukusukela ngo-2019 ukuya ku-2020 kwi-3.8%. Kule meko, kukho utshintsho olubalulekileyo ngaphakathi kwamajelo. Umzekelo, isahlulo sentengiso yeefilimu sehle nge-1.3% kwintengiso yanamhlanje, i-5.6% kwi-zoospealithi, kodwa inyuke nge-97.4% kwiindlela ezikwi-intanethi. Konke - kwaye uphathe izilwanyana (39%), kunye nokutya kwezinja kunye neekati (53.2 kunye ne-88.1%, kunye nempahla yezilwanyana (i-73.7%) inyuke kwiindlela ezikwi-intanethi.
Ngokutsho kwe-Evgeny Konev, abathengi baya kwi-intanethi ukufumana ixabiso eliphantsi kwaye bathenge ngowona mphezulu ngaphandle kokushiya ikhaya, ukugcina lula ukuhanjiswa kweephakeji ezinkulu nezinzima ezingahambelaniyo nokuzihambisa ngokwabo. Ukukhetha itayile engaphandle kwe-intanethi ikakhulu kuchaphazela indawo yevenkile-abathengi bafuna ukwenza ukuthenga kufutshane nendlu-kunye nethuba lokuthenga iimpahla kunye nezilwanyana zasekhaya zombini. Into ebalulekileyo yokuthenga i-intanethi ikwanokuthenga kwamava xa kunokwenzeka ukuba ufunde iimpahla kwivenkile kwaye ufumane ingcebiso yobungcali.
Iimpahla zezilwanyana zisenokwenzeka ngakumbi kwibhasikithi ye-intanethi kune-intanethi Ungathetha ngokusekwa kwemodeli yokuziphatha okuzinzileyo kwi-Intanethi. Ngelixa isabelo esingafakwanga kwi-Intanethi sokuthenga ngeempahla zezilwanyana sinciphile ngexesha elinye ukusuka kwi-32% ukuya kwi-26%.
Kwangelo xesha, itshaneli ekwi-intanethi iphawuleka ngokuthenga irenti, kwaye indleko ephakathi yokuthenga kwi-Intanethi iphantse iphindwe kabini kunokonwaba. Kukwabonakalisile ukuba ixabiso le-kilograph nganye yokutya kwiikati kunye nezinja (zombini ezimanzi kwaye zomile) zezona ziphezulu kwijelo lokuzibeka. Okokuqala, ngenxa yobukho besixhobo sepremiyamu apho.
Ukusuka kwinqanaba lokujonga icandelo lexabiso, ukuba ubonakalisa icandelo eliphantsi, abo batyayo abanesalathiso sexabiso elingaphantsi kwe-80% kwixabiso eliphakathi kwixabiso eliphakathi kwi-120% ephezulu, emva koko Umndilili kwaye ngakumbi icandelo lamaxabiso aphezulu lilawulwa kwi-zoospelting. Kwaye kwi-intanethi. Uluhlu ekufuneka umthengi alubona kwaye uthenga kwiziteshi ezahlukeneyo, ezahlukeneyo. Umzekelo, ukuthengiswa komoya owomileyo kwi-bulk kwaye ukupakisha ubunzima kuyinto enkulu kakhulu. Ukuphuma kwabathengi kwintengiso yanamhlanje kwaye ii-zoosperveves zithatha indawo ikakhulu kwiindawo zokutya ezixabisa kakhulu kunye neephakeji ezinkulu, kwaye oku kukhokelela ekutsaleni iitsheni ezikwi-intanethi.
"I-Beethoven" igxile ekudaleni iphakathi
Ukomeleza indima yejelo elikwi-intanethi kukhokelela kwinto yokuba ii-zoodpetalitts zemveli zibuyela kubathengisi abanamanani, ukuphuhlisa indlela yabo kwi-Intanethi, sebenza nabathengisi.NjengeGeorgy Chokareuli, UMlawuli we-Jikelele weTheet Itone yeTheetthoven, i-2020 iye yeyothuna lwemiceli mngeni emitsha kunye nezisombululo ezinobuchule. Inkampani ilungiselele umqondo ohlaziyekileyo wevenkile engaphandle kwi-intanethi, ephuhlise ngenkuthalo intengiso ye-intanethi, ihlaziye isicelo sefowuni, intengiso eqhagamshelwe kunye neenkonzo zokuhambisa.
Kwixabiso lejelo le-intanethi, ubuncinci isibakala sokuba isabelo sakhe kwixabiso lentengiso yenethiwekhi inyuke kathathu - ukusuka kwi-7% phakathi konyaka ophelileyo. Enye indawo ebalulekileyo kukuphuhliswa kweenkonzo ezongezelelweyo. Ke, "kwi-Beethoven" ingcinga yaphuhliswa kwaye ukufunyanwa kweklinikhi yonyango lwezilwanyana ezibonisiweyo, kunye neKhabhinethi yezilwanyana, yaphuhliswa.
Ngokubanzi, inethiwekhi iguqulwe yaba lumbombozo wesicombululo (umnikezeli wezisombululo) -Ukudala imeko efanelekileyo neyenzelwe imeko ekhuselekileyo yabanini bezilwanyana zasekhaya. Kwangelo xesha, ukubaluleka kwevenkile yemvelo yemvelo ekhethekileyo yabasebenzi abaziingcali kuyagcinwa. Unxibelelwano oluphila kunye neengcali kunye neengcali zihlala zilufumana ithuba lokhuphiswano lwenethiwekhi, njengoko iindwendwe ezininzi ziza esitolo ukuze zinxibelelane.
"I-SBERRTATET": "Abathengi abakwi-intanethi bafuna ukufumana i-odolo kwimizuzu engama-30"
Iimarike kunye neenkonzo Ukuhanjiswa kweempahla ezivela kwiivenkile zibalulekile kwiindawo zokukhuthaza i-petats. I-Oksana Maurina, intloko yendlela ye-Noformat, yatsho ngoJuni 2020, inkampani yaziva inesidingo esiphakamileyo sokuba abathengi abayi-oda, kodwa nakwiindidi zokutya, kubandakanya iimveliso zokutya ezingezizo. Ngoku inkampani iphunyeziwe ziiprojekthi ezimbini ezinentengiso ekhethekileyo - i-Beethoven "yenethiwekhi (ukusuka kwi-20 ka-Beethoven" yokuhambisa kwifomathi ") kunye ne-paws yezilwanyana" (ukusuka kwifomathi yesilwanyana "kwifomathi yokuhambisa ngaphakathi i-slot yeeyure ezimbini).
Emva kokuqalisa iiprojekthi ekuziphatheni abathengi, into enomdla yafunyanwa. Kubonakala ngathi ukutya kwezilwanyana zasekhaya yayiyinto ethile ecwangcisiweyo, kuba abanini bezilwanyana bayazi ngokuthe ngqo ngeliphi ixesha abakwiphakethe ukutya okufanelekileyo.
Kodwa kwavela ukuba umsebenzisi uyayixabisa ngokwenene isantya kwaye ukhetha ukufumana imveliso kwimizuzu engama-30 kuneyure ezimbini, nangona zombini iimeko zimalunga nokuziswa kwemini. Ukufumana ithuba loku-odola ngokukhawuleza, umntu uqalisa ukuthemba le ndlela yokuhambisa kunye nokumisa ukucwangcisa. Kungenxa yoko le nto ivenkile yezilwanyana "ziya kuguqulelwa kwifomathi yokuhanjiswa" kwimizuzu engama-30 ". Ngokubanzi, umzobo womthengi o-intanethi we-petrosors kwi-sbermart - i-73% yabasetyhini abakwiminyaka eli-7 ukuya kwengama-309) ngengeniso ngaphezulu komndilili.
"IRibbon": "Abathengi abaninzi ngakumbi izilwanyana zasekhaya"
Kwii-hypermarbermats, iinguqu ezinomdla zenzeka xa zisebenza nodidi lwee-petrocotes. Ke, uAnastasia Antonyuk, uMlawuli weeNkonzo zoLawulo lwe-Ts ", wathi kwimiqathango yemeko ephantsi yoqoqosho, abantu abatshintshiyo kwizinto eziphantsi zethagethi, kwaye, baqala ukugalela izilwanyana zabo ngaphezulu kwezilwanyana zasekhaya. Ekupheleni kuka-2020, iribhoni iphawula eyona nto ibalulekileyo kwintengiso yecandelo eliphezulu (+ 17%), iiphakheji ezinkulu (+ i-12%), izidlo zezilwanyana (+ 15%). Njengoko babekholelwa kwiNkampani, ukukhula ukuthengiswa kwenxaxheba kuba negalelo lokufumana uhlaziyo lwemithethobalo yokubala kunye nokudityaniswa kosulelo olomileyo nolumanzi.
Ngo-2020, inethiwekhi yaqala ukunika ingqalelo engakumbi kwimisebenzi yentlalo, yasungula iinkqubo zokuhlala izilwanyana, ezisebenza ngendlela efanelekileyo abathengi, esebenza ngenkqutyana kwinethiwekhi yokunyaniseka kwezentlalo edibanisa iphulo lokujonga elimi kakuhle Ngeprojekthi yezentlalo, apha ehambelana nesimo sengqondo esinoxanduva lokufumana izilwanyana zasekhaya. Umsitho obalulekileyo yayikukuqaliswa kweBrand yakhe yokuzingela kwiCandelo loFundo lweZinja. Kwaye kunjalo, ukuphuculwa kweprojekthi ekudalweni kwee-zooomarks ezikhethekileyo "ityhubhu" yaqala ukuphuculwa kweprojekthi.
I-Royal Cannin: "Abanini bezilwanyana banoxanduva ngakumbi"
Kwimeko yotshintsho olwenzekayo kwimarike, iifomathi zomsebenzi ezintsha zikhangelwe abavelisi. Ivan Kondrashev, uMlawuli weThengiso lweRoyal Cansia naseBelarus, phawula ukuba kwimvelaphi ye-pilemic malunga nesiqingatha sabo bonke abanini bezilwanyana, funa indlela yokufakelwa kubandakanya izilwanyana zasekhaya.
Phantse malunga nabanini besi sithoba kwaba bantu belilungu lentsapho, ngaphezu kwesibini kwisibini sabanini bezixeko kwizixeko eziziintloko, iipesenti ezingama-65 zibandakanyeka ekukhuleni nasezilwanyana zasekhaya. Kwangelo xesha, abanini bezilwanyana bafuna uluvo lwengcali, kwaye i-Zooscocialcial Apha inenzuzo enkulu kakhulu.
Kwiivenkile ezinjalo, umntu uchitha ixesha elingakumbi kuneshelfu efanelekileyo kwi-Super- kunye ne-hypermarmarker. Ngencoko yababini nabacebisi, inani lezinto ezinokwaziswayo zenziwa, ezinokuguqulwa zibe kukuthenga.
Izisombululo ezinobuchule ezinxulumene nezinto ezinoxanduva zezilwanyana ezibonisa ukuphuculwa kweemveliso ezihambelana nenqanaba lesilwanyana kwaye, ngenxa yoko, obu bomi bongezwa. Ukongeza, imeko ebalulekileyo kukuphuhliswa kweemveliso ezenzelwe uhlobo oluthile, olufuna izifundo ezibi kakhulu. Umzekelo, ukwenza ukutya okukhethekileyo kwikati yasePersi kwakufuneka kufunde izixhobo zevidiyo zokuqonda ukuba kutheni eginye i-moya, kwaye ukhulule ibhokisi ye-almond efanelekileyo, evumele isilwanyana esifanelekileyo sisebenzise imveliso ngokuchanekileyo.
Imakethi yenziwa ngenkuthalo yimigangatho yobudlelwane kwezilwanyana. Ke ngoko, umsebenzi obalulekileyo, ojamelana nabavelisi bokutya, kukuphakamisa ulwazi lomthengi. Kwaye oku, ngokutsho kwe-Ivan Kondrashev, kuyimfuneko ukuqhuba umsebenzi wemfundo obanzi-ukuqhuba imihla yezempilo kwiivenkile zeqela, zombini kwiivenkile kunye ne-intanethi, iprojekthi yentlalo "thina Thatha inja "kwabo bangakwaziyo ukwenza le nto ngenxa yendawo yokuhlala).
Ngokubanzi, bonke abathathi-nxaxheba kwinkomfa bavumile ukuba imakethi ye-Isoostovar yayinamandla amakhulu, inamandla amakhulu, i-storninser ekhuselweyo yemodeli yamalungelo abathengi, xa icandelo lezentlalo nezamashishini linokunika umntu owodwa Isiphumo seSiphumo seSiphumo.
Jonga ividiyo yengqungquthela kwi-intanethi "zeootovars" kwintengiso. Ungakhula njani isiqinisekiso? "
I-Retital.ru.