Ekuqaleni kwexesha lesithuthi, ukuhonjiswa kwenziwa ngefashoni, eyayibizwa ngokuba yi-mascots-kwigama lesiFrentshi le-French Mascotte, elithetha "iTalisman". Iimascots zazingamanani amancinci amancinci omhlobiso we-hood. Ke ngoko, ngesiNgesi babizwa ngokuba: "Ukuhonjiswa kweHod".
Ekuqaleni kwembali yezithuthi ngaphambili kwe-hood, isivalo esikhulu se-radiator, eye yacela ukuba ihonjiswe ngento ethile. Emva koko abaqulunqi baphikisa i-radiator phantsi kwe-hood ngokupheleleyo. Kodwa indawo engcwele ayinanto. Kwaye ngaphambili kwe-hood yaqala ukuyibopha imihlobiso ye-macot.
Ngokwesiqhelo babenziwe ngentsimbi engenasibala, banzwa kwaye baphoswa. Yajika iqaqambile, inomtsalane, yanamhlanje.
Amanani eMaskotawo ahlala engasebenzi kwilogo yaseburhulumenteni lenkampani. Ngaba loo nto kwimoto "pontiac" i-massot ihlala iyintloko yomIndiya, kuba iPontiyac yangempela yayiyinkokeli yamaIndiya, engabi nakuthulekile.
Kwaye imaskiko yenkampani yemoto "Desoth" yayiyintloko ye-Inyestador, eyayinguHernando de Soto (1498-1542). Kwi-hoods ye "Lincoln", "Bewiks", "iiChryslers" zazinza isilwanyana esipheleleyo: iingcuka ezikhawulezayo, iJaguars, i-Swans, i-wilies, i-wilies. Ukongeza kwizilwanyana, iimoto ezihonjiswe iisimboli zesantya: amaphiko, iinqwelomoya kunye neerokhethi, kunye noothixokazi.
Ngamanye amaxesha abantu abaphantsi baphefumlelwe ngamatye anamandla anamandla anamandla. Eyona mascot edumileyo, esase-bangs kwi "Roll RoOD, ikwangumntu obhinqileyo kwaye ibizwa ngokuba" yi-Endesmy moya ".
Le mascot, ebengaphezu kweminyaka eli-100 ubudala, mhlawumbi ekuphela komntu osindileyo kweli xesha lethu. Abanye bangena bangeziyo ngenxa yezizathu ezithathu.
- Okokuqala, imfazwe ihamba kancinci, kwaye ekupheleni kweminyaka yoo-1950, abathengi beyeka ukukholelwa bhed.
- Okwesibini, izithuthi ezikhula ngokungxamisekileyo zikhule kakhulu, kwaye ukugqobhoza imihombiso-yokucoca iqalise ukonakalisa umonakalo onzulu kubantu abahamba ngeenyawo xa bengqubana.
- Okokugqibela, iTyy entle itsale ingqalelo ingqalelo yabantu abazama ukuyisusa ngaphandle komniniyo. Rhoqo ukuze ubuye umva ngemali ethobekileyo. Emva kwayo yonke loo nto, iimascots azikhange zithathelwe ingqalelo iinxalenye zangaphantsi kwaye azithengisi kwiivenkile.
Isizathu Sokuba simalunga ne-phesheya! Ngaba sinayo i-mascots eSoviet Union? Inyaniso yembali: yayikho. Le yinto engathandabuzekiyo, kunye nomzi-mveliso wemoto waseSoviet wayekho, nangona ayiyonyani ngoku. Kwaye ngaphezulu, izityalo zaseSoviet azivelisi iimoto.
Ezi moto, nangona kunjalo, zikope kakhulu kwiisampulu zangaphandle, ezicwangcisiweyo zilibazise kwishumi leminyaka kuyo yonke into. Nokuba ngamaqhina anjenge-mascots. Kubasebenzi bezabasebenzi kunye ne-bourgeois boureaucrats ye-bourgeois engaphezulu Kodwa kwi-Lissue Zis-110, imaskot ethobekileyo sele inayo. Baba sisibhengezo esibomvu, esasiza kamva, sitshintsha kancinci, sabekwa kwi-hood yeGaz-12 (i-Wes), nakwi-hoskvich-407 ".
Emva kwemfazwe, xa wayekwimifa yentshona eyaqalisa ukuhamba, babonakala e-USSR. Eyokuqala ngo-1945 yazihlonela iimoto zakhe kwi-Arhente yamandla ye-Yaroslavl yemoto. Esi sityalo sakhupha iilori ezinzima "Yaz-200". Ibhere yaya kwi-mascot yala matshini ngenxa yezizathu ezibini. Okokuqala, njengophawu lwamandla, kwaye okwesibini, njengesilwanyana esiboniswe kwidyasi yengalo ye-Yaroslavl, apho emi khona kwaye igcina igxalaba lakhe.
Ekuqaleni, kwimeko enjalo, wayefuna ukubonisa kwi-starituette, kodwa yajika kakubi. Emva koko, enye ye-oviet yoyilo yeSoviet Yuri Arovich dolmatov yathatha enye yoyilo lokuqala lweSoviet. Wabeka ii-Bral ze-pares ze-paws ezine, wavala umlomo wakhe kwaye wenza lula uluhlu lwemaskota ukwenza ukuba ukuveliswa kwayo kube lula. Ngale fomu, ndiyithandile ibhere. Abaqhubi be-Yazov abanekratshi: Iimascots zazingaphezulu koomatshini babo.
Kodwa ukusukela ngo-1951, iilori ezinzima ngokwemigaqo edluliselwe kwi-Yaroslavl yaqala ukuvelisa eMinsk. Imoto entsha ibibizwa ngokuba yiMaz-200, kwaye endaweni yebhere kwi-hood isisiva sibeka inani le-chison enamandla, awayekhula nge-Yu. A. dolmatovsky. Ngasekupheleni kweminyaka yee-1950, i-biison yashukunyiselwa ecaleni kwe-hood, apho "iphila" ngohlobo lomlilo. Esona sizathu siphambili sokulishiya i-mascots yayikukuba i-Bison entle ye-binmente.
UJaza waveliswa de kwangowe-1956, emva koko umzi-mveliso wenqwelo-mafutha wahlawulelwa kwisakhiwo esineemoto. Ukuveliswa kweelori ezinzima kutshintshelwa kwi-Kremenchug, apho, ngokwemvelo, akukho bhiya kwi-Hood Coub azifakwanga.
Eyona nto ibalulekileyo ye-soviet is, kunjalo, ixhama lexhama kunye ne-volga gaz. Imoto yenziwa kumzi-mveliso we-gorkmy of gork ukusuka ngo-1956 ukuya ku-1970, kwaye ixhama ixhaswe kwisivalo se-hood yakhe kude kube sekuqalekeni kweminyaka yoo-1960. Ihashe lifanelekile. Emva kwayo yonke loo nto, i-Deer yayiboniswe kwidyasi ye-arms ye-nizhny novgorod, eyathi yabizwa ngokuba yi-1932. Umbhali walowo wayengu "Volga" uMyisi ngokwawo ngokwawo Gaz-21 uLeonid yeYeeded.
Kodwa ke ixhama isusiwe. Kumzi-mveliso, ukuveliswa kwe-mascot - kancinci, kucocekile, kwincwadana yemigaqo-ayinakufumaneka. Kwaye abanini bacinga, batshayelwe ngokukhululeka. Emva kwayo yonke loo nto, babalwa kwixhama elihle ngobusuku kwaye bagoduke.
Njengoko singayichazanga, umzekelo, i-crooks ye-craft, igwala kunye neebhali kwifilimu "yeCaucasian ethiathisi". Aba bantu babesazi kakuhle ukuba umzingeli uhlala efumana i-mascotics ehlekisayo. Ngendlela, wavela phi i-Deer emotweni yawo, iJamani "i-Adler iQhelekileyo? Ewe, i-surf.
Umbhali-Mark Blau
Umthombo - Springzhizni.ru.