Ekupheleni kukaMeyi 2005, iRibbons ebomvu inqunyulwe phantsi komqondiso "Hippo" - yayingulowo wayefanele ukuba yi-hypermarket yokuqala eBelarus. Kodwa ngelixa imihla ebekiweyo yokufunyanwa kwayo yatshintshelwa yonke into, abanye basebenza ngcono kwaye bakhupha uloyiso. Kwiminyaka emininzi kamva, yayingu "Hippo", kwavela ukuba ngomnye wabaviwa bokuthenga 'ngokuhlala' kophumeleleyo.
Isiqingatha sokuqala sika-2005 sanikwa isivuno ngokubanzi. Ekuqaleni, kanye ngoJanuwari, wavula "iveki" - Khumbula ukuba, yayiyiprojekthi emfutshane, yayiyiprojekthi emfutshane, yayiyinto yonke endandiyikhumbulayo into endizibiza ngokuba yi-subleter?
I-Bigzz ivulwe nge-10 kaMatshi ka-2005 - iNgcono, emva koko, ngeveki, sele iphinde ihlaziyiwe. Ukusukela ecaleni kwabonakala ngathi yimeko engengalunganga: "Kwaye senzekile? Makhe sijonge yonke into kwakhona. "
Okwesihlandlo sokuqala ukuba kuphume kwaphela kwaye kungabi nazintloni. I-Ower Bigzzzzzzzzzzzle ihle: Kwisiseko, ekuphekeni (kunye nomthengisi weendaba ezivakalayo: Khawufane ucinge, ivenkile ithenge i-sumpling tu!), Kwimo yegumbi lokurhweba.
Kwangelo xesha, kukho ezo zinto zingekho mthethweni ecaleni kobunzulu bomthengi, njengoko ukupaka okuhlawulelweyo okanye i-wig yezinto zabucala kwiiphakheji. Ivenkile yayingeyiyo imimandla yovuyo lwabakhenkethi, kodwa kwanomda womonde wawo - ngaloo minyaka ibinokwenzeka. Kwaye kwabekho inkqubo yokwenyani yokunyaniseka eBelasus.
I-Bigzz iphuculwe, emva koko yazuza, emva koko into yahlulwa phakathi kwabasunguli, iingoma zabo zaguquka. Kwaye ngokungakhathali yayiza kuvula ivenkile yesibini. Okokuqala, sasinamahemuhemu malunga neziko lengingqi ("kude kube ngo-2008, ihypermarberts nganye kwaye ezimbini ze-hidpermarberket kwaye ezimbini ezizezinye kwi-Mnusk), kodwa ngalo lonke ixesha zinomdla wokutyala imali. Kwaye emva koko, emva kwe-9 (!) Iminyaka, bayivula ivenkile enkulu - ngokoqobo kwikhilomitha kubo. Ukuvulwa kweminyaka yakutshanje kuye kwaphela ukonwaba. I-Bigzz ijika igumbi lokurhweba rhoqo, ivenkile enkulu, ethabathela kwaye ngaphandle kokuyenza ngokulula.
Ekuqaleni, bekukho okuninzi, ke "kulungile", ke kubi kakhulu. " Kwaye ekugqibeleni, ukupheliswa. Ngendlela, igama, kunye nesiqubulo, kwiminyaka eli-16 eyadlulayo yeza neAlexander Vesilevich Agency. Ukusukela ngo-Agasti ophelileyo, uhlala emva kwemivalo. Ukutshona kwelanga kuguqukayo kuyo yonke imvakalelo yokugqibezela.
Urhwebo lwaseBelaussia lwasinda, ukugaya kwaye kungaphindwanga inethiwekhi enye. Phantse yonke into imbi kakhulu ukusuka kwindawo yokujonga uthando ngokweemvakalelo. Ukongeza kwezinye iidevesithi "njenge-jeilee-92", ethi, nangona bengaphili, kodwa iminyaka yabo ebalaseleyo ichithe ngaphambi kwesihlwele, sicela ithoni. I-Bigzzz ayiyi kukhunjulwa njengenethiwekhi-le yivenkile enye.
Yimfesane yokuba inkampani ithe cwaka. Ke bona abanyulwa bokuqala, bavuma ukuba wonke umntu uyakhathaza ukhangela oko kwakusenzeka. Ke ngoko, "hayi".
Sikwazile ukufumana ibali elinye kwiNgqina kunye nenxaxheba kwimbali ka-2005. Le yingelosi Tolstoy, intloko yokuqala yeSebe leThengiso lweProjekthi. Ngoku uAngelica uhlala kwaye esebenza eUnited States. Emva kwe-hypermarket, wayeneeprojekthi ezininzi eBelasus, kodwa iBebzzz yenye yentanda kwaye inamafu.
Isikhalazo esithandwayo kwiBigazz seminyaka yokuqala: "Baphi abathengisi ?!"
- Xa ndifunda malunga neengxaki ze-bijizz kwiiveki ezimbalwa ezidlulileyo, yayikhathazekile kakhulu. Siyithanda ngokwenene into abayenzileyo. Andinamvakalelo imvakalelo. Ndidibene neqela elinjengethuba elinqabileyo.
- Xela. 2004, I-Bigzz kunye ne-hippo ziyakhuphisana ngesantya: Ngubani oza kuvula kuqala. Uhambe njani nawe?
-Ndimmenyiwe ngasekupheleni kuka-2004, xa abaseki bagqiba: Senza "hyper enkulu". Ngokuhambelana, babefuna iingcali nabaphathi kuzo zonke iindlela. Sele ndinamava okulawula ukuthengisa kwiiprojekthi ezininzi. Kwaye njalo kuyo yonke le misebenzi-bafumana abantu abapholileyo, bengafuni ukukhawuleza iplagi nje.
Ngokubanzi, ukumiselwa kwe-bibzz yiklasiki, njengakwincwadi yezifundo malunga nento ekufuneka yenziwe xa usenza uphawu nendlela yokuvula inkampani. Yonke into yakhiwe ngokucacileyo, sasinazo zonke izikripthi.
- Ngoku icacile. Ngubani omise ezi nyathelo ngo-2004, xa urhwebo lwale mihla kunye neenethiwekhi zentengiso zaye zavela kuphela, kwaye yayikuphela kwenethiwekhi ye-roblevsky esele ikho kule ndlela?
-Sihlala kwindawo evulekileyo. Icele iqela labantu ababesazi ukuba leliphi intengiso, intengiso, intengiso, ukugxila kwabathengi.
Nantsi ingxaki yokugqibela, kodwa isonjululwe. Ufumana phi abathengisi kwimigangatho emitsha? Phantse yonke-ngamava kwimarike okanye kwiivenkile ezincinci, apho unxibelelwano nabathengi lwenzeka kwinqanaba elinye lentengiso. Ukuvulwa okuvuliweyo, wonke umntu wafundiswa. Kwaye ufunde. Ke abathengi bethu batshintshiwe emsebenzini kwezinye iinethiwekhi xa besele betsha nezitsha sele besondele kwikhaya labo.
Amava kwifomathi enkulu yayingenguye nabani na, ewe. Abaphathi bahamba phesheya - jonga ukuba i-hypermarber isebenza njani apho. Ulawulo lucwangcise inani elaneleyo lehambo yasePoland, iLithuania, eFrance. Sivele, kwaye sadibana nabasebenzi abaphambili 'bangabasebenzi ", babelana ngamava kwaye babonakalise ukuba banjani.
Ngokwam, ndiye ndaphinda ndilingenisa inani elikhulu loncwadi malunga "nabahluzi", babelana ngale ngcaciso. I-snag yenzekile. Kodwa sasombulula i-superleers yabo.
-Ivela phi igama?
- Xa ndaya kwiholo yokuthenga okokuqala, bekukho ikhonkrithi kunye neekholamu. Esi sakhiwo sasingeentengiso "kwi" uppob ". Kubonakala ngathi bafuna ukwenza into kwishishini labo, kodwa ke bagqibe kwelokuba banikezele. Kwaye abasunguli bakhangela nje isakhiwo. Ndikukhumbuza kuyo yonke imithetho yeClassic esiyifundileyo, i-hypermarmarmate imele ingaphandle kweso sixeko.
Yazisa ukhuphiswano ngegama phakathi kwabasebenzi kwaye waqalisa ukusebenza ne-Arhente yentengiso. "Iqela leHeepta" linikezela ngeendlela ezininzi, phakathi kwezinto ezininzi zaseRussia: "Isimo esikhulu" ... andikhumbuli. Ngenxa yoko, bakhetha i-hiabzzz. Ulithandile igama, kwaye kwilogo enendoda encinci ene-hugs.
Isiqubulo saphuma kunzima ngakumbi. Ukuvulwa ngaphandle kwayo kuyandidinisa, kwaye ukupapashwa kwephulo lentengiso kuya kuba zii-kuts. Ekuqaleni sanqamla "okuninzi okuninzi." Chwetheza, masibuye emva kwexesha. Kodwa emva koko uAlexander Vesilevich waqiniseka. Kwaye ngokuhamba kwexesha saqinisekisa ukuba isiqubulo silungile.
Ngokuhambelana, umsebenzi wenziwa ngempahla ethengisayo, iiplategram (ekufuneka zibe). Ungawathatha phi la mava? Singakopa imodeli yayo nayiphi na i-hypermarket ye-hypermarket evela kwisixeko saseYurophu. Kodwa ngokuqinisekileyo ayizukusebenza: imvakalelo yahlukile, amava okusela ahlukile.
Ukutsho okokuqala siqokelele, akunakwenzeka, ngokuqinisekileyo akunjalo. Senze i-planogram elungileyo, kodwa emva koko yayiguqula. Inqaku le-bigzz linxibelelana rhoqo nabathengi. Sazibuza kubo. Owona msebenzi ophambili yayikukufumana indlela ukhululekile kwivenkile, kwaye utshintsha into engathandekiyo. Kwiinyanga ezintandathu zokuqala, ezo okanye amanye amacandelo afuduka rhoqo ligumbi lokurhweba de kufike ukhetho oluchanekileyo.
- Kwaye yintoni engathandanga kubathengi?
- Owu, ukupakisha okuhlawulelweyo. Yayiyindawo 'yeBoschelala ", kwaye kukho imigaqo yabo. Siphinde sadibana nabo kuwo onke amanqanaba. Bacacisa ukuba ipaki ehlawulelweyo kwi "hiper" ayisiyonto. Oku akukabikho naliphi na ilizwe lehlabathi. Awunakho ukuthatha imali ebantwini ukuba ichithe le mali kuwe. Kodwa asizange simamele. Umkhenkce waqhubela emva konyaka kunye nesiqingatha okanye ezimbini. Ewe, kwaye oko kwakulindelwe ukuba "ukukhupha" kunezicwangciso zolwandiso oluthile. Ngenxa yoko, ndakwazi ukuvuma.
Iforamu ye-intanethi ixoxe ngokuba iindleko zokupaka "Iilitha ezimbini cola" - oko kukuthi, malunga nedola.
-Undikhumbuli. Kodwa basika abantu - i-uqoqosho kunye nomgaqo odliwayo.
- yayisekho inyathelo elingathandekiyo lokuhlala iingxowa kwiingxowa zeplastiki. Ukuba umntu ufuna ukuya kwiholo yorhwebo, kwabekwa ibhegi yakhe ebhegini yaza yatywinwa. Ingqibelelo yajongwa ekuphumeni kwiholo.
- Emva kokuvula iminyaka edlulileyo inyanga iminyaka emithandathu. Saqala ukubona ilahleko engaqhelekanga. Kubonakala ngathi onke amapheya esixeko afika kuthi. Kwakuyimfuneko ukomeleza inkqubo yokujonga ividiyo. Ngelixa iikhamera ezintsha ezifakiweyo, kuye kwafuneka ndiye kwinyathelo lethutyana ngeephakheji. Ke wenze ntoni? Xa kwavela inkqubo yevidiyo entsha, yonke le nto isusiwe.
-Khumbula indlela yokuqala yabantu kwi-hypermarket?
- Abantu abaninzi beza kuvula, bekukho imiqolo. Kwaye ke yaqhubeka kwiiveki zokuqala. Emva koko sasungula iphulo lokuthengisa - laavesi yesibini yahamba. Yaqala ukuza kubantu abavela kwimimandla. Njengalo naliphi na intengiso, besinokuqiniseka okuhle ngeempelaveki. Kwaye hayi uMvulo ombi: Kwiimarike lusuku oluphumayo, oosomashishini bafika kuthi nge-whotenale encinci, kuba sasinamaxabiso amahle kakhulu kwizikhundla ezininzi.
Kwaye yonke imihla yeveki ebonakalayo ibonwa. Ke ngoko, ngo-2007, siye saqulunqa inkqubo yokunyaniseka. Yayiyinto eyahlukileyo - inkqubo yokuqala eBelasus. Bazenza ngokwakho, bafudukela kuzo zonke iisayithi zabathengisi emhlabeni.
Ibandakanya iintlobo ezininzi zentshukumisa: Isaphulelo, esongelayo, umnxibelelanisi. Kuhle kakhulu ekuqaleni kusetyenzwa ngamanqaku aqokelelweyo. Amanqaku atshintshele kwezinye izipho. Abantu emigceni bema. Silungiselele infoRecenter eyahlukileyo ngale nto!
Ukususela ekuqaleni, inkqubo yaphumelela, ke sayitshintsha, sayiguqula - le yinto eqhelekileyo. Izaphulelo ngeentsuku zeveki, izaphulelo zabadla umhlala-phantsi ngexesha lasemini ... ngoku kuvakala ngathi injalo, kodwa kwakungekho nto injalo.
Senze iSebe leZAKHONO NOKHUSELEKO. Wayezibandakanya ekunyangeni nasekuhlalutyeni indlela yokuziphatha yabathengi. Sasinebhokisi apho abathengi banokuphosa iingcebiso zabo. Kwaye abantu babesebenza. Yayiyindlela entsha yokurhweba, kwaye abathengi babekholelwa ukuba kwinqanaba lokutshintsha into kwimfuneko yabo. Kwaye siziguqule siphendule le minqweno.
Sibe nemveliso yethu eBelasus. Isaladi kuphela yayingamashumi amathathu. Kwaye konke-nohlalutyo lwe-ABC ohlala luhleli kunye nokujikeleza. Sasinebhongo ngesidlo sethu, esavula kwangoko i-cafe ecaleni komnyango, kwaye enye ngaphezulu, kumgangatho wesibini. Abathengi bafumana ngakumbi.
- Ngaba ikhona enye indima ebaluleke kakhulu ngayo iBibzz?
-Asingalingani nomntu kuphela, sasilingana uninzi. Kodwa injongo yayimi ngolu hlobo lulandelayo: kodwa masibe lelona qonga liphezulu lorhwebo lwabathengi. Into ethathe i-auchan, into evela kwi-lidl njalo njalo. Ndifunde iNcwadi yonke malunga ne-American "Hyper" i-Decorco, apho ndihlala khona rhoqo.
-Ukuba i-bibzz idluliselwe e-USA, wayeya kujonga njani?
-Unobuhlobo ngakumbi kwaye unamarhanisi. Sine-hypermarket, ivenkile enkulu - into ephilayo enendlela yokusabela kumthengi. Kwaye ebantwini, nabo, kukho isicelo sokuqwalaselwa. Ngaba uyazi ukuba yayiyintoni isikhalazo esithandwayo kwi-bibzz yeminyaka yokuqala? "Baphi abathengisi ?!" Le yingqondo yethu: Sifuna ingqalelo. Kwaye iinkampani zaseMelika zibaluleke kakhulu, zikhiwe, kulungile wonke umntu uyazi, kwisithuba esikhulu awunakukwazi ukudibana nomntu.
- Emva kweenyanga ezimbalwa, "I-hippo" ivuliwe. Kungekudala eBelarus uza kuqala iparade yokufunyanwa kwee-hypermarkets. Ukhuphi na?
- "Imvubu" kufanele ukuba ivuliwe phambi kwethu. Kodwa siye sacwangciswa ngcono kwaye, kunjalo, sasifuna ukubakhupha. Anditsho ukuba ukuvulwa kuka "hippo" kuchaphazele kakhulu ukuthengisa kwethu. Hayi. Indoda ikhwela apho, apho ikufutshane. Imvubu yayinabaphulaphuli, sinezabo. Sasinjalo, ngokoluvo lwam, liphumelele ngakumbi. Yindawo yokupaka nje ...
- ngamaxabiso ahamba?
-Bazicekisa, bona - thina -. Le yinto eqhelekileyo. Ukongeza umsebenzi weSebe lezoRhwebo.
-UBigzz akazange adibane namaxabiso aphantsi. Uthethe malunga nokuba zeziphi iimpahla eziza kuvela kwintengiso eza kuthenga. Izandi ezimangalisayo.
- Ewe, sisebenze ngevolumu enkulu ... khange sicwangcise ukubeka isikhundla njengexabiso eliphantsi. Injongo yethu yayisemgangathweni olungileyo kumaxabiso afanelekileyo. Kukho malunga namawaka angama-40 amawaka ezikhundla-akunakwenzeka ukuba wonke umntu anike amaxabiso asezantsi.
Kwaye, sineendawo zethu zokungenisa.
-I-Bigzz kule minyaka iqaqambileyo kwinqanaba levenkile enye. Usebenze nini, inkampani yaxoxa ngesidingo sokwandisa?
-Iminyaka embalwa emva kokuvula. Okwenzekileyo emva koko, andisazi.
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