Usomashishini osomashishini osebenzisa ikhadi letyala likaMama uyakhanyela ukufumana ulwazi lwe-ivist kuye.
I-vice vile nike eNyakatho Melika uAnn Hebert (uAnn Hebert) Izithuba eziphumayo emva kweminyaka engama-25 yomsebenzi kwiqumrhu. Njengoko uxinzelelo eNike, umphathi ophambili washiya inkampani kwisicelo sakhe. Oku kwenzeka kwiintsuku ezimbalwa emva kokukhululwa kwezinto ze-bloomberg malunga neshishini lonyana wakhe e-Persale. Intsapho iyakhahlela ukutshutshiswa kolwazi lwe-inshurensi ngenxa yezibonelelo.
NjengeBloomberg ngezinto ezibonakalayo zinokwenzakalisa umphathi omkhulu uNike
Iqhawe eliphambili lamanqaku nguJoe Hebert (joe hebert), ekhokelela kwishishini phantsi kwe-nickName unxweme oluseNtshona. Ngembali yakhe, iBloomberg ithetha ngemeko yangoku kumzi-mveliso, umzi-mveliso, phawula ukuba iCovid CoVic Codd-19 ayizange iphazamise nabathengisi njengaye. Ngokuchasene noko, imeko eyahlukileyo yanceda ukukhula kwentengiso.
Ngokwe-Cowin yeBhanki yoTyalo-mali Inc., Apho iBloomberg ibhekisa kuyo, elinye lamanqanaba okukhula ngokukhawuleza kwemakethi yesibini ivele kwiinyanga emva kokuqala kwebhujeki. Kukuchaphazele kakhulu izaphulelo ezinkulu zeenkampani ezithengisa izihlangu- ukuya kuthi ga ngokuwa kwamaxabiso kabini. "Uninzi lwezinto ezincinci zothuka kwaye zibeke izaphulelo kwi-50%. Uzamile nje ukuphelisa yonke into, "utshilo uChebert.
Ngokwaziswa kwamanyathelo e-anticoroDirus kunye nendawo yokuhlala, abathengi abanokubakho beyeka ukuya kwiivenkile eziqhelekileyo kwaye baqala ukusebenzisa amaqonga okwi-Intanethi njengesitokhwe. Ummeli wenkonzo uqinisekisile ukuba uMeyi noJuni baba zezona nyanga zikhulu kakhulu ukusuka kumzuzu wokuqalisa ngoFebruwari 2016. Ifilimu yefilimu ye-Netflix kunye ne-ESPN "Umdaniso wokugqibela" malunga noMichael Jordani: Umdlali webhola ekhatywayo uye waba ngulowo watshintsha inkcubeko yehlabathi, kwaye kwiimodeli zeJordan ufumana amawaka eedola kwisibini
Kwangelo xesha linye, ukukhula okukhalayo kwe-West Coastweauar. NgokukaHebert, kuphela ngoMeyi 2020 wafumana amawaka angama-600 eedola kwaye wakhwela kubathengisi abaphezulu bee-sneakers kwi-stockx. Ngaphambi koko, ingeniso yakhe kwi-avareji ayizange idlule kumawaka ama-200 eedola ngenyanga.
Xa i-novice Sherical ijongene nayo iingxaki ekuboneleleni ngezihlangu, wagxila kwi-Intanethi. Iqela lakhe lilandelela i-sneakers entsha isebenzisa i-bots kwaye bazithenge kwimithamo emikhulu ngaphambi kokuba iimodeli zifumane abathengi abaqhelekileyo. Uye wasungula ubhaliso lwencoko yeqela le-Dired: Iidola ezingama-250 ngenyanga zinokufunyanwa kwangaphambili malunga nokukhutshwa, izaphulelo kunye nokuthengisa.
I-West Coast Coasterssiters kukhuphiswano lokhuphiswano olufanayo lwesoftware kunye nentengiso kwimakethi kwi-stockx, ephawulwe iBloomberg. I-hebert yabiza inkanuko yayo yokhuphiswano ukuba ubukho "bohlalutyo olugqibeleleyo noluthembekileyo" xa uthenga isihlangu kunye nokuqonda kwemfuno eyandisiweyo.
Kwincoko enentatheli, uHebert wachaza indlela "yokukhangela indlela eya eUnited States kwilori isuka kwilori. I-West Coast Joe ichithe ngaphezulu kwamawaka ama-200 eedola amawaka amabini anesibini kwithemba lokufumana amawaka ama-50 eedola. Kwakugxininiswa ikakhulu kwii-sneakers, nangona zazikho ezinye iivenkile ze-adidas.
Ukusondela kugqityelo lwezinto, intatheli iBloorberg yathi "ngamabona-ndenzile" ufunde ngobudlelwane boShishino kunye noMphathi oMkhulu Nike. Ufumanise oku ekupheleni kukaJuni 2020, xa uJoe Hebert wabiza intatheli evela kuAnn. Xa intatheli icele ukubonisa ingeniso yeSttrocar Streetswear, umrhwebi wathumela isicatshulwa esivela kwikhadi le-American Express ukuya e-Ann Hebert.
Unxweme olusentshona JOG uqinisekisile iBloomberg ukuba uAnn Hebert ngunina. Yena, ngokutsho kukaJoe, "ophefumlelwe" kwishishini lakhe, kodwa engena kwindawo "ephakamileyo" eNike, ukuba akavumelekanga ukuba babelane naluphi na ulwazi lwangaphakathi nonyana wakhe bafikelele kwiintembeko.
Kwenzeka ntoni ekugqibeleni
UHebert wanyanzelisa ukuba unina kunye nendawo yakhe yomsebenzi wakhe ayizange ikhangele kwizixhobo zeBloumberg, kwaye yayeka ukunxibelelana nentatheli nje emva kokuba encokola ngalo mxholo. UAnn akazange aphendule iifowuni zearhente.
Ummeli we-Nike waphawula ukuba uAnn ngo-2018 watyhila inkampani malunga neshishini loNyana. "Akukho luphuma kwezopolitiko zangaphakathi, ukukhupha ulwazi oluyimfihlo, akukho kungqubana kwemidla okanye ubudlelwane," inkampani yaphawula ngaphambi kokuphuma kwento leyo.
UAnn Hebert akazange aphendule imibuzo yeBloomberg nasemva kokurhoxa, okwenzekileyo nge-2 kaMatshi. Uza kuthatha ntoni umphathi ophambili oza kuqhubeka, kodwa usekwe e-1995: Ngamaxesha ahlukeneyo wasebenza njengentloko yentengiso yaseMntla Merika, kunye nentloko yezahlulo kwi-Asia Ingingqi yePasific kunye neLatin America.
Isikhundla sokugqibela seHebeger sahlala ngoJuni 2020. Ixabiso lezabelo zenkampani emva kokuba kwenzeke into engatshintshanga. Ngubani oza kuthatha isithuba esikhululwe, uNike wathembisa ukubhengeza kamva.
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