Nhumbi dzemhuka ndeimwe yemhando dzezvimedu dzisiri kungobudirira kusangana nedambudziko uye kuwira mukutenga simba revagari, asiwo zvine simba zvinokura, nekumanikidza nzira itsva yekusimudzira. Pazvinhu mukuvandudzwa kwechikamu, vatori vechikamu vhidhiyo yekuita "zoosovari mune retail vakaudzwa. Maitiro Ekukudziridza Assortment? "Retail.ru" Dialogues nezve Retail's Special Project
Mufananidzo: Javier Brosch / Shutterstock
General Segment Hunhu: Mitengo, huwandu, kutengesa nzira
Sezvo kota yechipiri ya2020, kwave nekudonha kwakakosha mumabhuku chaiwo ehuwandu, ayo akaiswa pamusuru wakapinza mumadhora. Uku kutengesa kwakashata kwakashata muFMCG sector. Mutengi akatanga kuchinja. Kutsanangura shanduko mukutenga zvido, Evgeny Partner Nighsecaniq Creatical Vatengi, Center, Center Asi ivo vanofarirawo mumhepo muchitoro, uye vakagadzirira kubhadhara mari yekuwedzera mhando. Iyo online Sector Ros, asi kujekeswa kwake kwakaderera nekuda kwe, kunyanya, kusava nechokwadi kwevatengi sezvigadzirwa zvinotengeswa online.
PANEMIC, shanduko yemamiriro ezvinhu akajairwa yehupenyu yakanganisa zvakanyanya zvekutenga zvido zvekutenga: Kufarira kwemhando yepamusoro uye kusimudzira kwakawedzera, uye kunyudzwa mumakiromita, izvo zvakaitika panguva yekugara nguva, yakapa yakakosha yekuwedzera kukudziridzika kwekusimudzira kwekutengesa kwepamhepo. Aya maitiro akakanganisa musika wezvigadzirwa zvemhuka, uko iyo online chiteshi yakakura zvakanyanya. Iyo huru yakasvetuka muKurume gore rapfuura, apo matanho akanyanya kuiswa mumatunhu mazhinji, saka kukura kwakadzikira, asi ichiri pakati pekukura kwepamhepo kwakasvika 70% pagore. Muchokwadi, yaive chete chiteshi neyakaenzana-manhamba ekukura kwekutengesa. Kuwedzera kwakawanda muiyo yakaongororwa Nielsoniq mapoka ezvigadzirwa zvemhuka kubva pa09 kusvika 2020 yakaenzana kusvika 3.8%. Mune ino kesi, pane shanduko dzakakosha mukati mechiteshi. Semuenzaniso, chikamu chekutengesa kwevakadzi vakadzivirirwa ne1.3% muchitoro chemazuva ano, 5.6% mu zoospengesalitates, asi yakawedzera ne97.4% mune online nzira. Zvese - uye zvinobata zvemhuka (39%), uye chikafu chembwa uye kitsi (53.2 uye 88,8,8,2, zvinhu zvemhuka (73,7%) zvakawedzera muzvikamu pamhepo.
Maererano neEvgeny Konwy Konevh, vatengi vanoenda online kuti vawane mutengo wakaderera uye kutenga pane yakakwira pamba, chengetedza iyo kuendesa kwemapaketi makuru uye inorema mapakeji ayo asina kujairika kuzvitakura. Sarudzo yeiyo offline Channel inonyanya kukanganisa nzvimbo yechitoro - Vatengi vanotsvaga kuita kutenga sepedyo nepamba - pamwe nemukana wekutenga zvinhu zvese zviri zviviri zvinhu uye nezvemhuka dzadzo. Chinhu chakakosha chekutenga muThepines zvakare kutengwa kwechiitiko kana zvichibvira kuti udzidze zvinhu muchitoro uye uwane zano rehunyanzvi.
Zvinhu zvemhuka zvinokwanisika mubhasikiti yepamhepo kupfuura muBasket Iwe unogona kutaura nezve kuumbwa kwemuenzaniso wakasimba wehunhu mumavhidhiyo. Nepo Offline kugovana kwekutenga nezvinhu zvemhuka zvakadzikira munguva imwe chete kubva ku33% kusvika 26%.
Panguva imwecheteyo, iyo online chiteshi inoratidzwa neisingawanzo kutengesa frequency, uye iyo yepakati mutengo yekutenga online inenge yakapetwa kaviri pane mutsara. Iyo zvakare inoratidza kuti mutengo pane kilogiramu yekudyira katsi uye imbwa (zvese zvakanyorova uye yakaoma) ndiyo yakakwirira (ndiyo yakakwirira) yakakwira muZookpeciality. Chekutanga pane zvese, nekuda kwekuvapo kwehunyanzvi uye premium assortment ipapo.
Kubva pane maonero ekufunga kwemutengo wekutengesa, kana iwe ukatanga kumutengo wakaderera wemutengo, idzo chikafu chine mutengo wemutengo uri pazasi pemutengo muboka, uye chikamu chepamusoro chevaya chiri 120% yepamusoro, ipapo Avhareji uye kunyanya yakakwira mutengo unodzorwa mu zoospytety. Uye mune yepamhepo chiteshi. Iyo mhando iyo mutengi anoona uye kutenga mumatanho akasiyana siyana, akasiyana. Semuenzaniso, kutengeswa kweiyo yakaoma chikafu muhuwandu uye kurongedza zvakanyanya kurongedza kwakanyanya. Kubuda kwevatengi kubva kumitambo yemazuva ano uye zoosetives kunoitika zvakanyanya mune zvikamu zvekudhura zvinodhura uye zvakakura mapakeji, uye izvi zvinorehwa kune avhareji cheki munzvimbo dzepamhepo.
"Beethoven" inotarisa pakugadzira svikiro
Kusimbisa basa reInternet kunotungamira kuchokwadi kuti yetsika zoospetsalitts inoshanduka kuva vatengesi vepamhepo, nekushingairira kwavo pamhepo kutungamira, basa nevatengesi.Sezvo Georgy Chkuderuli, General Director weBeethoven Network, 2020 yave iri network yezvinetso mitsva uye mhinduro dzinoshamisa. Iyo kambani yakagadzira iyo yakakwana yekudzvanywa yezvitoro zvezvitoro, shingairira kugadzirwa pamhepo yekutengesa, yakagadziridzwa iyo mobile application, yakabatana vatengesi uye kuratidza kutumira masevhisi.
Pane kukosha kwepamhepo pane imwe online, panenge kuti chikamu chake muhuwandu hwekutengesa netiweki zvakawedzera katatu - kubva ku7% pakati-2019 kusvika 21% pakupera kwegore rapfuura. Imwe nzvimbo yakakosha ndiko kukura kwemamwe masevhisi. Nekudaro, mu "beethoven" pfungwa yakagadziriswa uye kuwanikwa kwekiriniki yakazara-yakafukidzwa, pamwe nekabati yeveterinetary, yakagadzirwa.
Kazhinji, network inoshandurwa kuve yekupikisa Proper (mupi wemhinduro) - Kugadzira nharaunda inokodzera uye yakasununguka kune varidzi vezvipfuyo. Panguva imwecheteyo, kukosha kwechinyakare kwakasarudzika pazvitoro zvezvitoro nezvenjodzi zvaachengetedzwa. Rarama kutaurirana nevanyanzvi uye nyanzvi dzinogara dzichikwikwidza mukana wekutambanudza network, sezvo vashanyi vakawanda vashanyi kuchitoro chekutaurirana.
"Sbermarket": "Vatengi vepamhepo vepamhepo vanoda kuraira mumaminitsi makumi matatu"
MarketPlates uye masevhisi kuburitswa kwezvinhu kubva kuzvitoro zvakakosha zviteshi zvekusimudzirwa kwezvipfuyo zvezvipfuyo. Oksana Murina, musoro wenyaya yeNonood muSbermarket, akataura kuti muna June 2020, kambani yakanyanya kudiwa kune vatengi kuti vasangoda kuraira chete, asiwo zvisingaiti zvekudya, kusanganisira zvigadzirwa zvekudya. Iye zvino kambani yakaitwa nemapurojekiti maviri ane retails neyekutamba kweturu - iyo "network (kubva munaGunyana 2020 yekuzvitakura" uye Zvitoro zvevatatu "(kubva munaDecember 2020 mune yekutumira fomu mukati slot maviri-awa).
Mushure mekutanga mapurojekiti mune maitiro evatengi, chinhu chinonakidza chakawanikwa. Zvaiita sekunge chikafu chemhuka chakange chiri chekutenga kwakarongwa, sezvo varidzi vemhuka vanonyatsoziva kuti inguvai yavanacho chikafu chekudya.
Asi zvakazoitika kuti mushandisi anokoshesa chaizvo kumhanya uye anofarira kugamuchira chigadzirwa mumaminitsi makumi matatu pane mune imwe chete-awa slot, kunyangwe mune zviitiko zviviri zviri zviviri zvichitakura mukati mezuva. Kuwana mukana wekuraira nekukurumidza, munhu anotanga kuvimba nenzira iyi yekuzvitakura uye kumira kuronga. Ndokusaka peturu chitoro "paws ina" ichashandurwawo mune yekuzvitakura "mumaminitsi makumi matatu". Kazhinji, mufananidzo wemutengi wepamhepo wevatengesi vepamhepo muSbermart - 73% yevakadzi vepakati (makore gumi nematanhatu) nemari iri pamusoro avhareji.
"Ribbon": "Vatengi Zvakawanda Zvipfuyo Zvipfuyo"
Mune hypermarkets, shanduko dzinonakidza dzinoitika kana dzichishanda neboka rezvipfuyo. Saka, Anastasia AntinonyUk, Mutungamiriri weManalmement eTs "tepi", akataura kuti mumamiriro ezvinhu akaoma ehupfumi, vanhu havachinjiki mitezo yemitengo uye kunyange, pane kudaro, vakatanga kudurura mhuka dzavo zvinopfuura mhuka dzinovaraidza. Pakupera kwa2020, ribbon inotaura zvakadzama zvakanyanya pakutengesa kwemutengo wepamusoro wemutengo (+ 17%), mapakeji akakura (+ 12%), mhuka dzenyama (+ 15%). Sezvavaitenda mukambani, kukura kwekutengesa kwakabatsira kusanganisira kudzokororwa nemisimboti yekuverenga uye kusanganiswa kwekudya kwakaoma uye kwakanyorova.
Muna 2020, network yakatanga kutarisisa zviitiko zvemagariro, izvo zvakakonzera mhinduro yemhuka, zvakakonzeresa kushanda mumatare, nemagariro ekuvimbika, akagadzira chirongwa chekuvimbika chemagariro chinosanganisa mushandirapamwe wekutarisa Nechirongwa chemagariro, icho chinouya mumutsara nehutano hune hunhu kune mhuka dzinovaraidza. Chiitiko chakakosha ndechekutanga kwekuvhima kwake Hunty brand muchikamu chembwa chikafu. Uye zvechokwadi, kukura kweiyo purojekiti iri pachisikwa cheiyo nyanzvi yekuzvibata "tepi" yakatanga kukura kweiyo purojekiti.
Royal Canin: "Varidzi vemhuka vanowedzera mutoro"
Mumamiriro ezvinhu ekuchinja ari kuitika mumusika, mafomu etsiva ekugadzira anotsvagawo vagadziri. Ivan Kondrashev, Director weKutengesa Canin muRussia neBelarus, vakacherekedza kuti hafu yevaridzi vese vepamoyo, vatsvage nzira yavo ine hutano uye chirongwa ichi chekuisa peturu.
Vanenge vapfumbamwe vevaridzi gumi vanofunga kuti nhengo yemhuri, vanopfuura maviri kubva muzvitatu zvezvikamu zvevaridzi mumaguta emiriyoni vanogara vachivapa, 65% vanoita kurerwa nekudzidziswa kwemhuka. Panguva imwecheteyo, varidzi vezvipfuyo vanoda mafungiro ehunyanzvi, uye zoospecial hapano mune zvakanakira zvikuru.
Muzvitoro zvakadaro, munhu anoshandisa nguva yakawanda kupfuura masherufu akakodzera mune super- uye hypermarkets. Kuburikidza nehurukuro nevanobvunzurudza, nhamba yakakura yeruzivo inoumbwa, iyo inogona kuzoshandurwa kutengwa.
Mhinduro dzinosimudzira zvine chekuita neyekutarisira pfuma dzinotaura nezve zvigadzirwa zvinoenderana nega kwehupenyu hwehupenyu hwemhuka uye, nekuda kweizvozvo, hupenyu uhu hwakatambanudzwa. Uye zvakare, maitiro akakosha ndiko kukura kwezvigadzirwa zvakagadzirirwa kuti zvibereko zvakanangana, izvo zvinoda zvidzidzo zvakakomba. Semuenzaniso, kuti vagadzire chikafu chakakosha katsi yePersian vaifanira kudzidza nhamba huru yezvirongwa zvevhidhiyo kuti vanzwisise mhepo yakawanda panguva yekudya, uye kusunungura carton yakavezwa yearmond-fomu, iyo yakatendera kuti mhuka ishandise chigadzirwa nenzira kwayo.
Musika wacho unoshingairira kuumbwa nemaitiro ekutarisira mhuka dzemhuka. Naizvozvo, ibasa rakakosha, iro rinotarisanawo nevanogadzira ambiro, kurera kuziva kwemutengi. Uye izvi, maererano neIvan Kondrashev basa rekudzidzisa - kuitisa mazuva ehutano muzvitoro zvehunyanzvi, zvese muzvitoro uye zvepamhepo zvirongwa, semuenzaniso, chirongwa chemagariro "isu Famba nembwa nembwa "kune avo vaisakwanisa kuzviita izvi pachavo nekuda kwekugara.
Kazhinji, vese vatori vechikamu mumusangano uyu vakabvuma kuti iyo Zoovarovar musika, ine huwandu hwepamusoro hunogona kunge hwakakura, hwakakura hwekuumbwa kwemutungamiriri mutsva, kana chikamu chemagariro uye chebhizinesi chinogona kupa zvakasiyana synergistic mhedzisiro.
Tarisa vhidhiyo yemusangano wepamhepo "zoototars" mune yekutengesa. Kukudziridza Kwaungaita Assortment? "
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