Ibicuruzwa byinyamaswa nimwe mubibyiciro bike bitareba neza ikibazo no kugwa mububasha bwo kugura abaturage, ariko nanone biteza imbere imbaraga zabaturage, ariko nanone bitera imiyoboro mishya. Kugenda mu iterambere ry'icyiciro, abitabiriye amashusho ya videwo "Abanyaromastovari mu rwego rwo kugurisha. Nigute ushobora guteza imbere assortment? "Umucuruzi.ru" Diviage ibiganiro byumushinga udasanzwe.
Ifoto: Javier Brosch / Shutterstock
Ibice rusange biranga: Ibiciro, intera, imiyoboro yo kugurisha
Kuva igihembwe cya kabiri cya 2020, habaye ikibazo gikomeye mu nyungu nyayo yabaturage, byashizwe kumurongo utyaye mumadorari. Ibi bikaba bikozwe nabi mumirenge ya FMCG. Umuguzi yatangiye guhinduka. Gusobanura impinduka mu kugura ibyifuzo, Evgeny Konev, Umufatanyabikorwa wa Nielseniq yo kugurisha abakiriya bahagaritse, mu majyepfo, Vollega, mu majyepfo, abaguzi bashakaga gusezerana, Ariko bashishikajwe no kugenda mu iduka, kandi bari biteguye kwishyura amafaranga yinyongera kugirango bamenyekane. Umurenge wa interineti Ros, ariko kwinjira kwe kwari hasi kubera, cyane cyane, gushidikanya kw'abaguzi nk'ibicuruzwa byagurishijwe kumurongo.
Icyorezo, impinduka muburyo busanzwe bwinosowe cyane kubyo ugura: Kugura ejo hazaza habaye ikintu kinini kandi gishishikaje ibidukikije byihariye, kandi byibiza mu kato ka digitale Ikiringo, yatanze imbaraga zingenzi mugutezimbere ubucuruzi bukuru. Iyi mitwe yibasiwe nisoko kubikomoka ku nyamaswa, aho umuyoboro kumurongo wiyongereye cyane. Urusinda nyamukuru rwabaye muri Werurwe umwaka ushize, ubwo hatangijwe ingamba zikomeye mu turere twinshi, noneho gukura cyane, ariko biracyari impuzandengo yumurongo kumurongo kangana na 70% kumwaka. Mubyukuri, niyo miyoboro yonyine ifite umubare wimibare ibiri yo kugurisha. Ubwiyongere Rusange mu byiciro bya Nielseniq bwagenzuwe n'ibikomoka ku nyamaswa kuva 2019 kugeza 2020 bingana na 3.8%. Muri iki kibazo, hari impinduka zikomeye imbere mumiyoboro. Kurugero, umugabane wibicuruzwa byuzuza 1.3% mumafaranga agezweho, 5.6% muri Zoospetsalitarita, ariko yiyongereyeho 97.4% mumazu yo kumurongo. Byose - kandi bivura inyamaswa (39%), n'ibiryo by'imbwa n'injangwe (53.2 na 88.1%, n'ibicuruzwa by'inyamaswa (73,7%) byiyongereye ku muyoboro wa interineti.
Nk'uko Evgeny Konev, abaguzi bagenda kumurongo kugirango babone igiciro cyo hasi no kugura ku buke badavuye mu ruganda runini kandi rworororoka ku buryo budasubizwa kwitwara. Guhitamo umuyoboro wa Offline cyane cyane ahabigenewe aho iduka - abaguzi bashaka gukora kugura hafi yinzu - kimwe namahirwe yo kugura ibicuruzwa byombi kubicuruzwa byombi kubicuruzwa byombi kubicuruzwa byombi. Ikintu cyingenzi cyo kugura murutonde nacyo no kugura uburambe mugihe bishoboka kwiga ibicuruzwa mububiko hanyuma ubone inama zumwuga.
Ibicuruzwa byinyamaswa birashoboka cyane mubiseke kumurongo kuruta muri Offline: Kuva muri Gicurasi kugeza muri Nzeri 2020, umugabane wibicuruzwa hamwe nibicuruzwa byahindutse - 39% na 38%. Urashobora kuvuga kubyerekeye gushiraho icyitegererezo kirambye cyimyitwarire kuri interineti. Mugihe Offline umugabane wibicuruzwa bifite amatungo byagabanutse mugihe kimwe kuva 32% kugeza 26%.
Mugihe kimwe, umuyoboro kumurongo urangwa no kugura gake ugura, kandi impuzandengo yo kugura kumurongo ni hafi kabiri hejuru kuruta mumurongo. Biraranga kandi ko igiciro kiri kuri kilo cyo kugaburira injangwe nimbwa (byombi bitose kandi byumye) ni byinshi murwego rwimiyoboro ya roosplacial. Mbere ya byose, bitewe no kuba hari umwuga na premiums.
Duhereye kubice byo gutandukanya ibiciro, niba witirirwa igice gito cyibiciro, izo myanya ifite urutonde rwibiciro munsi ya 80% ugereranije nigiciro cyimpuzandengo mubyiciro, hamwe nigice kinini cyibirenge 120%, hanyuma impuzandengo kandi cyane cyane ibiciro byibiciro byiganje muri ZoospeTytes. Kandi mumuyoboro wo kumurongo. Urwego umuguzi abona kandi agura mumiyoboro itandukanye, itandukanye. Kurugero, kugurisha ibiryo byumye mubice byinshi kandi gupakira biremereye ni binini cyane. Isohoka ryabakiriya kuva gucuruza na ZoospeCmives igezweho cyane cyane mubice byibiciro bihenze nibipaki binini, kandi ibi bikurikiranye biganisha ku kigereranyo cyo kugenzura kumurongo.
"Beethoven" yibanda ku gukora uburyo
Gushimangira uruhare mu muyoboro wo kumurongo biganisha ku kuba muri zoaspeketsque gakondo ihinduka umushahara umwe, batezimbere icyerekezo cya mbere, kora hamwe n'abacuruzi.Nka Georgy Chkareuli, umuyobozi mukuru wumuyoboro wa Bethoven, 2020 yabaye umuyoboro wibibazo bishya nibisubizo bishya. Isosiyete yateguye igitekerezo cyavuguruwe bwuzuye bwo kugenzura ububiko bwa interineti, yateguwe neza, yavuguruye porogaramu igendanwa, ihuza abacuruzi hamwe na serivisi zo gutanga.
Ku gaciro ka than online kumurongo, byibuze kuba umugabane we mubipimo bya Network byiyongereye inshuro eshatu - kuva 7% hagati ya 2019 kugeza 21% mu mpera zumwaka ushize. Ubundi buryo bwingenzi niterambere rya serivisi zinyongera. Rero, muri "Beethoven" igitekerezo cyatejwe imbere no kuvumbura ivuriro ryuzuye rigaragara, hamwe namatungo, yatejwe imbere.
Muri rusange, umuyoboro uhinduka utanga igisubizo (utanga ibisubizo) - Gushiraho ibidukikije byiza kandi byiza kubafite amatungo ashinzwe amatungo. Muri icyo gihe, akamaro k'ububiko bwihariye bwo kumurongo hamwe nabajyanama babigize umwuga barazigamye. Kubaho Live hamwe nabanyamwuga nimpuguke buri gihe ninshuro zirushanwa zo guhatanira umuyoboro wa interineti, nkuko abashyitsi benshi baza mububiko kugirango itumanaho gusa.
"Sbermarket": "Abaguzi bo mu biribwa bashaka kubona itegeko mu minota 30"
Isoko na Serivisi zitangwa ibicuruzwa mububiko ni imiyoboro yingenzi yo guteza imbere peteroli. Oksana Maurina, Umuyobozi w'icyerekezo cya Onfood muri Sbermarket, yavuze ko muri Kamena 2020, isosiyete yumvise ko ikeneye cyane abakiriya gutumiza ibiryo, ahubwo no mu byiciro bitari ibiryo. Noneho Isosiyete yashyizwe mu bikorwa n'imishinga ibiri icuruzaga - "Beethoven" (kuva 2020 yo gutanga mu miterere "mu minota 30") n'amatungo ya mat "(kuva ku ya 2020 mu miterere yo gutanga muri Umwanya w'amasaha abiri).
Nyuma yo gutangiza imishinga mu myitwarire y'abaguzi, havumbuwe ikintu gishimishije. Byasaga naho ibiryo by'amatungo byari ugutungwa runaka, kubera ko ba nyir'inyamaswa bazi neza igihe bafite cyo gupakira ibiryo bihagije.
Ariko byaragaragaye ko umukoresha ashima rwose kandi ahitamo kwakira ibicuruzwa muminota 30 ugereranije no mumwanya wamasaha abiri, nubwo muri ibyo bihugu byombi bijyanye no gutanga kumunsi. Kubona amahirwe yo gutumiza vuba, umuntu atangira kwizera ubu buryo bwo gutanga no guhagarika gutegura. Niyo mpamvu iduka ryamatungo "imitwe ine" nayo izahindurwa muburyo bwo gutanga "muminota 30". Muri rusange, igishushanyo cyumuguzi kumurongo wa peteroli muri sbermart - 73% byabagore bafite imyaka 18-39) bafite amafaranga hejuru yikigereranyo.
"Ribbon": "Abaguzi benshi bagira amatungo akwiye"
Muri hypermarket, impinduka zishimishije zibaho mugihe ukorana nicyiciro cya peteroli. Bitabaye bityo, Anastasia Antonura, Abayoboye Ibice by'ibiciro bya PS "Kaseti", ndetse n'ibinyuranye, batangira gusuka amatungo yabo kuruta amatungo yabo. Mu mpera za 2020, RIBBON YAKORESHEJWE CYANE MU BIKORWA BIDASANZWE BIKURIKIRA (+ 17%), paki nini (+ 12%), ibiryo byinyamaswa (+ 15%). Mugihe bizeraga muri sosiyete, imikurire yo kugurisha yagize uruhare mu no gusubiramo amahame yo kubara no guhuza ibiryo byumye kandi bitose.
Muri 2020, umuyoboro watangiye kwitondera cyane kubikorwa byimibereho, gahunda zatangiriyeho ibigo byinyamanswa, byatumye habaho igisubizo cyiza kubaguzi, byakoraga neza, hamwe nimbuga nkoranyambaga, byateje imbere gahunda yubudahemuka ihuza ubukangurambaga busanzwe Numushinga wimibereho, uje kumurongo hamwe nimyumvire ifite inshingano ku matungo. Ikintu cyingenzi cyari intangiriro yikirango cye cyo guhiga mubyiciro byimbwa. Kandi ntiwumve, iterambere ryumushinga ku iremwa ryihariye rya Zomarked "Kase" ryatangiye iterambere ryumushinga.
Canun ya Royal: "Ba nyiri inyamaswa barushaho kuba inshingano"
Mubisanzwe impinduka zibera ku isoko, imiterere mishya yakazi nayo ishakishwa nabakora. Ivan Kondrashev, Umuyobozi ushinzwe kugurisha Umukoresha wa Royal mu Burusiya na Biyelorusiya, yavuze ko ku masoko y'ikigereranyo cya ba nyirubwite, shakisha guhindura ubuzima bwabo bwose, shakisha kugirango ubuzima bwabo bugire ubuzima bwiza kandi bushyiremo ibirimo harimo amatungo.
Hafi ya icyenda muri ba nyiri icumi bafata kimwe mu bagize inyamaswa, abarenga babiri ba batatu mu mijyi miriyoni bahorana, 65% bakora uburere n'amahugurwa. Muri icyo gihe, ba nyir'inyamaswa bakeneye ibitekerezo by'impuguke, kandi amashanyarazi hano afite ibyiza byinshi.
Mububiko nk'ayo, umuntu amara igihe kuruta igihe icumbi rikwiye muri Super- na hypermarket. Binyuze mu biganiro n'abajyanama, hashyizweho umubare munini w'ubumenyi, ushobora guhinduka kuri kugura.
Ibisubizo bishya bijyanye na nyiriyo ufite inshingano byerekana iterambere ryibicuruzwa bihuye kuri buri cyiciro cyubuzima bwinyamaswa kandi, kubwibyo, ubu buzima bwaguwe. Byongeye kandi, icyerekezo cyingenzi niterambere ryibicuruzwa bigenewe ubwoko bwihariye, busaba kwiga bikomeye. Kurugero, kugirango ukore ibiryo byihariye byinjangwe yu Buperesi byagombaga kwiga umubare munini wibikoresho bya videwo kugirango usobanukirwe mugihe amize umwuka mwinshi mugihe cyo kurya, kandi arekure ikarito yerekana imiterere ya almonde, yemeye ko inyamaswa ikoreshwa ibicuruzwa neza.
Isoko rikozwe neza ukurikije ibipimo bifite inyamaswa. Kubwibyo, umurimo wingenzi, uhura nazo ababyara ibirangira, ni ukuzamura ubumenyi bwabaguzi. Kandi kubwibyo, nk'uko Ivan Qanceshev, ni ngombwa gukora imirimo myinshi yo kwigisha - gukora iminsi y'ubuzima mu maduka y'abafatanyabikorwa, inama z'amatungo, haba mu bubiko ndetse no kumurongo, haba mu bubiko ndetse no kumurongo, batangira imishinga ikomeye (urugero, umushinga w'imibereho "twe Fata urugendo ufite imbwa "kubadashoboye kuberako kubera akato).
Muri rusange, abitabiriye iyo nama bose bemeje ko isoko ry'iterambere rya zoosterstovarovar rifite imbaraga, rifite amahirwe menshi yo guhanga udushya n'amahirwe yo gushinga icyitegererezo gishya cyo gutunga umuguzi, iyo imibereho myiza n'ibikoresho bishobora gutanga umwihariko Ingaruka ya Synorgistic.
Reba videwo yinama yo kumurongo "zootovars" mumafaranga. Nigute ushobora guteza imbere assortment? "
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