The operation of the APP Store moderators often arise, especially when Apple's app store appears that it would seem that the company's watchful employees should not have skipped. At the same time, the fantasy of developers does not know borders, and there is an application with unusual names or icons in the App Store, which are useful utilities. For example, one application to prevent MAC transition to sleep mode is called amphetamine. It was released back in 2014, and Apple had no questions for it for all this time, including during the primary publication. However, Apple's recent representatives contacted the creator of the utility and accused him of violating the Rules of the App Store.
Why can remove the application in the App Store
According to the developer, Apple threatened to remove the application because of his name, stating that it violates item 1.4.3 of the Rules of the App Store, which concerns "tobacco use and electronic cigarettes, drugs or excessive alcohol." Obviously, Apple has questions about the name of an application that is truly original for such a utility, as well as to its icon, where the tablet is located.
If you contact it, paragraph 1.4.3 of the Rules of the App Store, it says:
Apple also added specific claims that she had:
Apple stated that if the developer does not change the name and the Amphetamine icon, the application will be removed from the Mac App Store January 12. The creator of the utility quickly filed an appeal, and Apple contacted him to discuss the situation:
Ultimately, Apple refused his claim, and Amphetamine will be able to stay at Mac App Store, as before. However, this is another example of an inconsistent Apple approach to apply the App Store rules.
The developer admitted that did not expect that Apple would cancel the removal, since the company usually adheres to the rules and does not forget errors. So, in 2020, the company threatened to remove the HEY mail client, in which there was no payment for subscriptions through Apple Pay. And Epic Games, Spotify and Tile formed a coalition against Apple rules, which, according to companies, create unequal conditions for applications.
But the funny thing in this situation is that Apple directly advertised Amphetamine in the Mac App Store. Appendix has more than 1,400 reviews in the store, so it seems strange that only the developer is now asked to change their brand. In addition, the developer stated that he had countless interactions with Apple and its group checking applications about its application, but this question has never risen earlier, so it is unclear what attracted the attention of Apple now. What do you think claims are justified, and developers really should be careful, choosing names for applications? Share in the comments or in our chat in Telegram.