Analysts of the trading network "Perekrestok" found out how the inhabitants of different cities of Russia are celebrated (based on the analysis of sales data from March 6 to March 9, 2021 in the Perekrestok supermarkets in 10 cities of Russia: Moscow, St. Petersburg, Kazan, Nizhny Novgorod, Samara, Ufa, Perm, Chelyabinsk, Ekaterinburg, Rostov-on-Don). The most actively celebrate the holiday by the traditional preparation of pancakes inhabitants of Yekaterinburg, Perm and Moscow.
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In the carnival week, sales of the main ingredients of the traditional Russian dish are increasing - pancakes. This includes milk, kefir, eggs and flour. Most of the products needed to prepare a pancake test are acquired by residents of Yekaterinburg, Perm and Moscow (total growth in sales of the necessary ingredients 6 times), the inhabitants of Samara and St. Petersburg are slightly behind (growth of 5 times), which also showed the greatest interest. To semi-finished pancakes (1.3 times an increase). The least popular traditional carnival treats in Kazan and Ufa.
The inhabitants of different cities have their own traditions and secrets of preparing pancakes. So, for example, the Nizhny Novgorod, along with pancakes from milk, prefer pancakes in kefir, are popular among residents of the city of yeast pancakes who love to prepare Muscovites and Chelyabiners.
The most beloved among Russians filling for pancakes is red caviar - the inhabitants of many cities are acquired during the Maslenic Week. Especially popular caviar uses in Samara (growth of 14 times), St. Petersburg and Moscow (3 times), the minimum growth in demand is recorded in Ufa and Rostov-on-Don.
Salty fish is popular in Nizhny Novgorod and Moscow is popular (an increase of 1.5 and 1.6 times). Sour cream to the pancakes are preferred to add to Perm and Nizhny Novgorod (an increase of 1.2 times). If we talk about sweet topping, then the most common are jams, confitures and jams, they choose the inhabitants of Yekaterinburg, Nizhny Novgorod, Perm, St. Petersburg and Moscow (medium height of 1.5 times in all cities). In Ufa and Kazan for natural sweetness - its inhabitants choose honey (growth of 1.3 and 1.2 times, respectively), and condensed milk preferred in Yekaterinburg, Samara and Nizhny Novgorod (1.4 times). The jam is popular in Perm (an increase of 1.5 times), Kazan and Nizhny Novgorod (1.4 times height).
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Retail.ru.