In the Krasnodar Territory, sports motorcycles and powerful scooters, in the Urals, in Siberia and the Far East - Enduro, and Moscow and St. Petersburg motorcyclists and St. Petersburg are more likely to prefer tie bikes.
So in 2020, the preferences of the "smart" users of Easy2Ride motorcycle rental systems developed jointly by BMW Motorrad and the "Smart Driving Lab" were distributed. While the motorcyclists on the territory of most of the country are waiting for a new motorcycle season, the first New Year holidays were held in Sochi, which could be held on a motorcycle from motochering. On holidays, more than one hundred inhabitants and guests of Sochi took advantage of the Easy2Ride service. They used the most popular scooter with 400 gt. At the same time, statistics for the entire 2020 shows that the inhabitants of the Krasnodar Territory usually prefer fairly powerful sports motorcycles and travel bikes, so tourists voted for the scooter.
On average in Russia in 2020, the most popular motorcycle for test-ride (short-term free trips to familiarize) was the tourist bike of increased passability R 1250 GS. Also among the most popular three more motorcycles for travel - R 1250 RT, F 900 XR and S1000 XR. Rent most often took a motorcycle for long-range travel R 1250 RT, Rhodster R 1250 R and scooter with 400 gt.
In this case, the pattern is traced - the farther from the capitals, the more in demand for motorcycles for bad roads. Tver, Nizhny Novgorod, Krasnoyarsk, Yekaterinburg, Novosibirsk - in all these cities, motorcyclists turned out to be more in demand with GS (Gelände / Straße) in the title, which means readiness for trips to bad roads.
Within 2020, a system for assessing the reliability and control of driving potential tenants has been checked. Thanks to her and the telematic device "Element." In 2020, there was not a single attempt of the hijacking, and the violations of traffic rules and the rules of the lease were extremely small. For example, in Sochi, with a large number of lease, the total amount of fines was only about 5 thousand rubles.
"Singing in Easy2ride is rather tough, because it takes into account the seriousness of the consequences of even a small mistake when driving a motorcycle. There may not be the same simple system as in CARCHERING. Surging and knowledge of the biker that his behavior constantly monitors the telemetry block, are basic things that make mototerering in principle possible. Now we are working on the creation of a loyalty system, which will significantly simplify and reduce the rental of motorcycles for regular customers and will allow newcomers to earn a "reputation" for renting powerful bikes, "analysts noted.
2020 showed that there is a base of regular customers around Easy2Ride: 14% of customers took motorcycles for rent more than once, in test raids - 16%.