Renault Group President Luka De Meo expects that the participation of the factory team in Formula 1 will allow the French auto-concern to promote the Alpine brand, because it is under this brand A110 sports cars are available.
According to him, Alpine cars should be a kind of hybrid between "Mini Ferrari and Mini Tesla" - refers to the company's plans to develop a whole range of electric vehicles in partnership with Lotus Cars, which was announced in the past January.
"When I took this post, I was told that Renault would be to leave Formula 1 due to the complex financial situation," Luke De Meo Gazzetta Dello Sport leads. "But I told myself that I don't want to be a person who would interrupt the 44-year history of our participation in the World Cup.
Formula 1 is a powerful marketing flywheel, thanks to this tool, the Alpine brand will be able to establish itself as a sports car manufacturer, this is an important platform for the development of hybrid technologies. Fame that participates in this championship will save millions of euros. Our goal is not only in the desire for victories and podiums: By 2025, we must reach a break-even.
I suppose, this season we have to have acute rivalry with Aston Martin, McLaren and even with Ferrari, which was able to pull up. We do not promise victories yet, all attention is aimed at preparing for 2022. But since our team serves such riders as Alonso, who seeks to win on every Sunday, and windows that no longer intends to lose time and wants to show what is capable of, then we must provide them with a competitive car. And then, if we are a little lucky, then everything can be ... "
Luka de Meo commented on the recent personnel permutations in the Alpine manual: "I chose Laurent Rossi, since he has experience in another area (the new executive director Alpine moved from Google Corporation), but at the same time he engineer is a motorist, disassembled technique, But it is able to look at things under a different angle.
Also, David Brivio joined us, he is responsible for the work of the team. I wanted to invite him because I am convinced that if a person knows how to succeed, he will be able to achieve it in any area. In addition, the motorsport is not so much different from the car racing. And the entire work of the British base Alpine F1 is headed by Marcin Budkovski.
The task is to achieve close interaction of Viri (where the motor-building unit is located) and Enstone. You should not compare our model with the organizational structure of other teams, but I am convinced of the correctness of our approach.
I do not know when we start to win, I do not know how to predict the future, but we will try to make our riders for this everything is necessary. And you know what kind of task I set before Alonso? Help Alpine become a top command. "
Source: Formula 1 on F1news.ru