Yandex agreed with partners about the broadcasts of the NHL 2020/21 season. Starting from January 14, matches can be found on Yandex, in the video service Wink and on the channel Match TV. Yandex. Plus subscription and subscribers will be able to see all the matches of the regular championship, playoffs NHL and Stanley Cup finals, the TV match will show individual games.
Spectators who have no subscription will be able to watch for free on Yandex and in Wink Highlights, daily and weekly reviews, as well as some key matches. For example, on the evening of January 17, the fans will be able to see the confrontation of the stars of NHL Alexander Ovechkin and Evgenia Malkin in the match Pittsburgh Washington, which can be viewed on Yandex, Wink and Match TV.
Yandex bought the rights to broadcast NHL games in Russia in August 2019. In the 2019/20 season, thanks to Yandex, the fans saw the Tampa Bay Lighting, led by Nikita Kucherovy and Andrei Vasilevsky, became the owner of the Stanley Cup.
The new NHL season will begin on January 13 (the first match will be held at 1:30 am on January 14 Moscow time). Broadcast matches on Yandex will be available in Yandex.Ather and Yandex.Video, and the brightest moments of games can be viewed in Yandex.Dzen.
Many beautiful Russian hockey players play NHL. Thanks to the partnership with Yandex, part of the matches of the 2021 year of this league will be shown on the TV Match TV, which means that we can all be happy to the long-awaited return of Evgenia Malkin, Alexander Ovechkin, Artemia Panarin and many other Russian stars on the federal sports television channel, Alexander believes Vinstein, Deputy General Director Match TV
Yandex combines efforts with Rostelecom and Wink market experts, who showed success in promoting UFC in Russia, and the TV match, which for many years talks about sports to Russian audience. Together we want to create a convenient and demanded product around such an important sport for our country as hockey. Russian media and IT companies can effectively use similar collaborations for broadcasts of any sports, not only hockey, says Olga Filipuk, director of the Content of MediaService Yandex.
For the first time, the market leaders were united to make matches of the most famous hockey league of the world with the most accessible Russian audience. For many years, Russian players play most important roles in NHL, so our fans are always watching the events of the League with great interest. We are pleased to provide users with WINK to the maximum broadcasts and additional information about NHL, said Alexander Kosarim, Director for Rostelecom's Content Policy (WINK).