Ekuqaleni kwenkathi yezithuthuthu, imihlobiso yenziwa ngemfashini, eyayibizwa ngokuthi ama-mascots - kusuka ku-French igama le-mascotte, elisho ukuthi "talisman". Ama-mascot ayengamanani amahle amahle okuhlobisa ingaphambili le-hood. Ngakho-ke, ngesiNgisi babizwa ngokuthi: "Hood Ornamente".
Ekuqaleni komlando wezimoto ngaphambili kwe-hood, isembozo esikhulu se-radiator esicele ukuthi sihlotshiswe ngokuthile. Ngemuva kwalokho abaklami bakhuphukela i-radiator ngaphansi kwe-hood ngokuphelele. Kepha indawo engcwele ayinalutho. Futhi ngaphambili kwe-hood kwaqala ukubopha imihlobiso ye-macot.
Imvamisa benziwa ngensimbi engenasici, chromed futhi baphonswe. Kwavela ukukhanya, okukhangayo, kwanamuhla.
Izibalo zeMasksta zivame ukuhambelana ne-logo esemthethweni yenkampani. Ngabe lokho ku-MaskAsk "yePontiac" kwakuyinhloko yeNdiya, ngoba i-pontiac yangempela yayo yayingumholi wamaNdiya, hhayi ngokuthula.
Futhi imaski yenkampani yezimoto "i-desoti" kwakuyinhloko ye-constastador, eyayinguHernando de Soto (1498-1542). Ku-hoods ka- "Lincoln", "Bewiks", "Ama-Chryslers" ahlala isilwane sonke: izimpisi ezisheshayo, ama-jaguars, swans, izinkozi, ama-pelicans. Ngaphezu kwezilwane, izimoto ezihlotshiswe ngejubane: amaphiko, izindiza namarokhethi, kanye nonkulunkulu nonkulunkulukazi.
Kwesinye isikhathi ama-scareptos anophawu aphefumulelwa izibalo zabesilisa nabesilisa namadoda amahle. I-mascot edume kakhulu, esayinama-bangs "e-Roll Royce" Hood, nayo isibalo sowesifazane futhi ibizwa ngokuthi "umoya we-ecstasy".
Le mascot, eseneminyaka engaphezu kwengu-100 ubudala, mhlawumbe okuwukuphela komuntu osindile esikhathini sethu. Abanye bangena ekungabikhona ngenxa yezizathu ezintathu.
- Okokuqala, imfashini iyadlula, futhi ekupheleni kwawo-1950s, abathengi bayeka ukukholelwa ama-blaless ku-hood.
- Okwesibili, izimoto zezimoto zakhula ngokumangazayo, futhi imihlobiso evelele yokubhoboza ukubhoboza yaqala ukulimaza abahamba ngezinyawo lapho beshayisana.
- Ekugcineni, ithoyizi elihle liheha ukunakwa kwabantu abashiya ukuwasusa lapho kungekho mnikazi. Kaningi ukuze ubuyele imali enesizotha. Ngemuva kwakho konke, ama-mascots awazange abhekwe njengezingxenye ezisele futhi awazange athengise ezitolo.
Kungani sima phesheya! Sibe nama-mascots eSoviet Union? Iqiniso lomlando: Kwakunjalo. Leli iqiniso elingabahloli, kanye nemboni yezimoto zeSoviet lalikhona ngempela, yize kungenjalo manje kulokhu. Futhi ngaphezu kwalokho, izitshalo zeSoviet Auto zikhiqize izimoto.
Lezi zimoto, nokho, zakopisha kakhulu ezinye zezampula zakwamanye amazwe, ezihlelwe ukuba zilibaze iminyaka eyishumi kukho konke. Ngisho nakuma-traifles anjengemascots. Ezisebenzini zabasebenzi kanye nabasebenza ngobungcweti be-bourgeois ngokweqile bekungafanele. Kepha kuHulumeni Limousine Zis-110, imaski enesizotha vele yayinayo. Baba isibhengezo esibomvu, kamuva, esishintsha kancane, sabekwa phezu kweHood of Gaz-12 (Wes), kanye neHood "Moskvich-407".
Ngemuva kwempi, lapho esentshonalanga yeMascots yaqala ukuhamba, yavela e-USSR. Owokuqala ngo-1945 wahlobisa izimoto zakhe esikhwameni sebhere elinamandla le-Yaroslavl Automobile Automobile. Lesi sitshalo sikhiphe amaloli asindayo "Yaaz-200". Ibhele lisondela kwi-mascot yale mishini ngenxa yezizathu ezimbili. Okokuqala, njengophawu lwamandla, kanti okwesibili, njengesilwane esivezwe ku-coat of arm ye-yaroslavl, lapho ami khona futhi egcina i-sequir ehlombe lakhe.
Ekuqaleni, esimweni esimile esinjalo, wayefuna ukukhombisa nge-statuette, kodwa kwavela kabi. Ngemuva kwalokho, omunye wabaqambi bezimoto zaseSoviet yuri aronovich dolmatov bathatha omunye wabaklami bokuqala baseSoviet. Wabeka ibhere ngamaphare, avale umlomo wakhe futhi abe lula izichasiso ze-maskota ukwenza umkhiqizo wawo ube lula. Ngalesi simo, ngalithanda ibhere. Abashayeli be-YAZOV bayaziqhenya: Ama-mascots ayesemishini yawo kuphela.
Kepha kusukela ngo-1951, amaloli asindayo ngokwemidwebo edluliselwa e-Yaroslavl yaqala ukukhiqiza eMinsk. Le moto entsha ibizwa nge-maz-200, futhi esikhundleni sebhere esivalweni se-hood yabeka isithombe senyathi enamandla, wathuthukisa i-yu efanayo. A. Dolmatovsky. Ngasekupheleni kwawo-1950s, i-bison yathuthelwa emaphethelweni e-hood, lapho "yaphila" ngesimo somlilo. Isizathu esiyinhloko sokulahlwa kwama-mascots kwakuwukuthi isitshulu esihle se-bison resehlakalo.
UJaza wakhiqizwa kuze kube ngu-1956, kwathi lapho ifektri yezimoto yahlengelwa esakhiweni esinenjini. Ukukhiqizwa kwamaloli asindayo kudluliselwe eKreberug, lapho, khona ngokwemvelo, akukho mabhere kwisembozo se-hood asizange kufakwe.
Futhi iSoviet Market edume kakhulu, izinyamazane ezimbi ngeVolga Gaz-21. Imoto yenziwa efektri yaseGorky Automotive Factory kusuka ngo-1956 kuya ku-1970, futhi izinyamazane zangena esivalweni se-hood yakhe kuze kube sekupheleni kwawo-1960. Ihhashi lifanelekile. Ngemuva kwakho konke, izinyamazane zaboniswa ngejazi lezingalo zikaNizhny Novgorod, ngo-1932 zaqanjwa kabusha. Umlobi walesi sibalo kwakuwumklami we- "Volga" uqobo uGaz-21 leonid yeremeyev.
Kepha izinyamazane zasuswa. Efektri, ukukhiqizwa kwe-mascot - kancane, kungakhiqizi, empeleni kubhaliwe - kwakungasizi ngalutho. Futhi abanikazi bacabanga, babubula ngokukhululeka. Ngemuva kwakho konke, babalwa njengezinyamazane ezinhle ebusuku futhi bathwala ekhaya.
Njengoba singabukeli, ngokwesibonelo, izingwegwe zingumsebenzi wobuciko, ubugwala kanye ne-balbes kwifilimu ethi "Caucasian bathunjwa". Laba bantu babazi kahle ukuthi umzingeli uhlala ethola ama-mascotic amahle. By the way, izinyamazane zavela kuphi emotweni yazo, "Adler Traumpm Junior"? Vele, surf.
Umbhali - Maka Blau
Umthombo - Springzhizni.ru.