Uphando: Bambalwa abantu abafumana i-podcasts kwaye abanakuba "batyhafile" njengeerolles eTiktok

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I-Axios Axios Izixhobo malunga neengxaki zentengiso yentengiso yePodcasts - yindawo ekhawulezayo, kodwa isemncinci nakwezinye iindaba.

Phantse yonke inkampani yamajelo eendaba ifakwe kwi-subrication ye-podcasts entsha. Kodwa uninzi lwazo aluzisi mali-ubuncinci. Njengakwimeko yenye itekhnoloji entsha, imfuno yabathengi ikhula ngokukhawuleza kunengeniso.

Uphando: Bambalwa abantu abafumana i-podcasts kwaye abanakuba
Isimo semali yentengiso e-United States kwimimandla eyahlukeneyo ukusukela ngo-2015 ukuya ku-2024. I-podcys lelona candelo likhawulezayo, kodwa lincinci elincinci lemali. Iposwe ngu: I-Axios.

Ushicilelo lwe-Axios olwabelwe iingxaki eziphambili zemarike:

Imali kunye nokumamela-kuphela phakathi kwabadlali abaphambili. I-1% yabo bonke ababhali bafumana i-99% yokukhuphela kunye nengeniso enkulu kwintengiso.

Umzekelo, isebe elisezantsi lazisa iNew York Times ngo-2019 phantse i-30 yezigidi zengeniso. Ulwalathiso lweshishini lwe-Vox yeeMedi zeVox ikwafumana amashumi ezigidi zeedola. Kwaye ibone ichitha amakhulukhulu kwizigidi ngezigidi zeenkonzo kunye nababhali-Inkampani ihlawule i-100 yeedola yezigidi jongan kwisivumelwano sexesha elide.

Uphando: Bambalwa abantu abafumana i-podcasts kwaye abanakuba
Inani lokulayisha i-podclest ngoJanuwari ngo-2019. Ke iPodcast yeMedia kwimarike ifumene ukhuphelo lwe-124. Iposwe ngu: I-Axios.

I-Podcast ayinakukhanyisa i-roller eTiktok. Ababhali banzima ukuhambisa ukukhutshwa kwabo kunevidiyo, njengoko oku akunawo iqonga elidumileyo njenge-YouTube, i-Instagram okanye iTiktok.

"Kunqabile ukuba umntu angaphezulu kwe-1% ye-podcasts ephezulu, ngenxa yoko uninzi lugxile kukukhula kancinci kancinci," utshilo umbhali we-buzzsssprout marshall brown. Ukuthandwa kwePodcast kuxhomekeke kumgangatho wezinto kunye nenani lemali elityalwe kwintengiso.

Akukho zixhobo zicacileyo zentengiso ezicacileyo ngenxa yesiphithiphithi kunye neenkonzo. Ababhali babeka imiba kumaqonga amaninzi ahlukeneyo. Iinkampani zityale imali ekudaleni iinkonzo zazo zePodicasts, umzekelo, iHearddia, i-Apple, SIRINUSXM.

Ukuboniswa kwenzekileyo ukudityaniswa kwetekhnoloji yentengiso kwiPodcast: Inkonzo yongeza i-promo kwixesha lendawo yomsebenzisi, uhlobo lwesixhobo, ubudala kunye nenye idatha. Kwangelo xesha, amanye amaqonga asebenzisa indlela yesiqhelo engaphezulu-kufaka ngokuzenzekelayo imigca yerediyo kwimicimbi.

"Imakethi iya kuba nesabelo kwezi zimbini: phakathi kwendlela yethu yokusika intengiso kunye nento yokuba ndibona kuwo wonke umzi-mveliso-intengiso kwisitayile serediyo okanye i-TV," yongeza uJay Gistman ukuba abone.

Umnini we-podcorn podcorn agnes risotor amanqaku ukuba ababhali abakhulu abakhulu bafumana umvuzo ophambili kwintengiso eqhelekileyo kwaye uxhomekeke kwinani lokumamela. Kodwa kukho ukubakho kwezerandi oya kukhetha umboniso owenziwe ngumntu kwaye ufumane itrafikhi ekuchitheni imicimbi esemgangathweni.

Kuya kwenzeka ntoni kwintengiso yentengiso yePodcasts

NjengoGoogle noFotow womeleza intengiso yentengiso yedijithali, edibanisa iseti yeenkampani ze-IT kwi-chain enye, imakethi yeaudiyo itshintshiwe.

Umzekelo, thintela, iSiriusius Xhosa, iAtheddiya, iAmazon kunye nabanye bafuna ukwandisa imakethi ye-Podcles ngenkcitho yeendleko zazo njengebhedi, ukuhanjiswa kunye nokusindisa. I-Spotifse ichithwe ekuthengweni kweenkampani ezincinci ze-podcast, amakhulu ezigidi ukunceda ukuba wenze i-ecosystem ye-ecosysts.

#Izazise i-podcts

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