Okwakuqondwa ntoni ngenyanga yokuqala yokusebenza yabadali beprojekthi ye-Domer kwi-Dodo kunye nendlela yokuvavanya imakethi kunye nabakhuphisana nabo.
NgoDisemba 2020, uDodo wavula ikhathungo yokuqala yokuthengisa i-Shawarma "Doner 42". Inkampani ineenjongo zebhongo: ukwakha ijelo le-dorners kwi-Russia iyonke, emva koko bafumanisa umntu oshiyekileyo kwamanye amazwe.
Ngokungafaniyo njengakwindawo yendabuko nge shawarma, umhloli 42 uzama ukulungisa imveliso efanayo kuwo onke amanqaku, engaxhomekeki kumntu othile ekhitshini, kwaye enye ye-metrics iphambili ithathela ingqalelo ukubuya kweendwendwe.
Ukuba iinkampani ziphumelele ukuseta iinkqubo kwaye zasusa iJambs "yokuqala", emva koko "umnogada 42" unokuzisa izigidi ezi-5 zengeniso ngengeniso ngenyanga, itsho intloko ye-ToSTev ye-Kosteevev ye-Kosteevv. Kwimonogue, waxelela malunga neengxaki zokuqala, amava afunyenwe kwaye kwiinkonzo ezingafuneki ukuba zivume izicelo zabathengi.
Inkokeli "doner 42"
Kutheni shaurma
Yonke into ilula kakhulu - idunyisiwe. Shawarma, i-shaverm, doner nenye imveliso eqondakalayo. Ingabizwa ngokwahlukileyo, kodwa ifomathi yento okanye ayiyinyama, ipheke eLavash, ijikeleze umhlaba.Sifuna ukuthengisa imveliso yethu kungekuphela eRussia, siceba ukuya eTshayina, e-USA, iJamani. Ngokwenyani, i-pizza kwi-Dodo ikhethiwe ngesizathu esifanayo: IPizza yimveliso eyaziyo kwihlabathi liphela.
Ndaxelelwa ukuba: "Kodwa kukho nefomathi ephulayo, ikho enye into." Kukho, kodwa yeyiphi inqaku? Mhlawumbi ngaphandle kweRussia, ayimfuneko kwiRussia yonke?
Ukuphuhlisa ifomathi yepoch kwi-bangladesh okanye e-Afrika, ufuna ixesha elininzi kunye nemali. Kufuneka sichaze abantu ukuba yintoni. Xa ifomati elandelayo okanye enye ithe yathandwa kwihlabathi jikelele, siya kuyithatha.
Yintoni eyaziwayo malunga nemakethi yeShawarma kwaye kutheni kungekho maqunuthu
Ndidibene novavanyo malunga namawaka angama-40 eRussia. Ngesihlomelo "apho i-shaverm" - i-15 lamabakala. Ukulinganisa imakethi kunzima ngenxa yezizathu ezibini:
- Akukho datha-nkqu nakwiinkonzo zekhathuni. Kwi "2GIS", "Imephu zikaGoogle" kunye ne "Yandex.cart" amanqaku eShawarma elubala, ababoni. Oku, ngandlela, sesinye sezizathu zokuba inkonzo "apho yadalwa khona isitya.
- Eli lishishini elahlukileyo. Intente nge shawarma lishishini elinye. Yintoni esiyenzayo kwi-70 m² yenye ishishini. Ewe, imveliso iyafana - Shawarma, kodwa akunakwenzeka ukuthelekisa, umzekelo, i-Burger Heroes kunye neMcDonald's. Kwaye abo kunye nabo benza umgubi, kodwa ifomathi kunye nabaphulaphuli ekujoliswe kubo bahlukile.
Zimbini izinto ezibonakalayo: Okokuqala, intengiso inkulu, okwesibini, imfuno yemveliso inkulu. Kutheni usenza uvavanyo ukuba shawarma ikwikona nganye, wonke umntu uyathanda kwaye uyafuna? Umsebenzi wethu kukuthatha le ntengiso.
Sineqela lemigangatho apho kungekho badlali baphambili. Iphi i-chain eyaziwayo ye-hairdressers okanye amagumbi omzimba? Kodwa inyani kukuba ukuvula inqaku elinye yinto enye, kodwa ukwenza inethiwekhi-ishishini elinzima kakhulu. Kwaye inethiwekhi yokutya okukhawulezayo ibe nzima ngakumbi. Kukho eminye imigaqo, ezinye iingxaki.
Izivumelwano ezinamaziko amahlanu ukuya kumanqanaba amahlanu, azikazi nengxaki enjalo. Nangona iivenkile zokutyela kunye nokutya okukhawulezayo kuthengise ukutya, kodwa kusisiseko ngokwahlukeneyo.
Eyona ngxaki iphambili kukulawulwa komgangatho xa kuphilisa. Uwulawula njani umgangatho wamanqaku alishumi? Uninzi sele luphelile amanqaku amabini: Izithako zinqunyulwa ngeendlela ezahlukeneyo, zilungiselele ngeendlela ezahlukeneyo.
Kutheni le nto "kathathu" phantse zonke izithako zilungile ukusuka kwikhitshi lefektri? Kuba ukuba ukwazisa ukusikwa kwesandla yesandla okanye ukuthoba kwi-pan-izinto zeshishini lendawo yokutyela-Unompheki kuwo onke amanqaku ngeendlela ezahlukeneyo. Kwifomathi yokutya ekhawulezayo, imodeli enjalo ayisebenzi, kufuneka wenze isango elifanayo lamanqaku kunye ne-fry i-clelets enye.
Ke ngoko, siyekile inyama yokupheka kwi-spit (yokutya) -Unokufumana isiqwenga esikrwada, kwaye unokufumana unxibe. Kwimeko yethu, akunakwenzeka, kuba inyama ivela kumxhasi sele ikhutshiwe, inqunyulwe ibe ziziqwenga kwaye ifakwe kwiiphakeji zekhilogrem.
Umpheki ufumana inyama kwifriji, isasazeka kumntu obhakayo kwaye uthumela kwiziko (paroknoemat), apho kubushushu be-260 degrees bubhaki kwaye iguqukele.
Sivale ingxaki yenyama efumbayo ngenkcitho yokupheka, kwaye zininzi iinkqubo ezininzi. Sisebenza kubo ukwenza umgangatho wemveliso kwinombolo yamanqaku.
Ubunzima benyanga yokuqala
Sasizibandakanya kwiinkqubo ezimbini ezahlukeneyo ngokuhambelana. Eyokuqala kukuyilwa komxholo kunye nokulungiselela kwayo ukuphikisa, okwesibini kukuvulwa kwenqaku elitsha. Kunzima ukwenza ezi nkqubo ngaxeshanye, kunjalo, ukuthintela ibugs.
AbasebenziXa abantu bebaleka ngeentsuku zokuqala, abasebenzi, ngokwendalo, ukuchukumisa kakhulu, nangona sonke sisebenze ngaphambi kokuqalisa. Iipesenti ezingama-30 zabasebenzi emva kweentsuku ezintathu zomsebenzi. Umntu oguqukile engakulungelanga isantya esikhawulezayo. Kodwa ngaloo nto ke kukho nabani na ovulekileyo ukusekwa kokuhlala.
Sifumene inani eligqithileyo labasebenzi. Ngoku sinenombolo yabo egqithisileyo, ngokuthe ngcembe salinciphisa inani labasebenzi kwi-Shift. Imali egqithisileyo kufuneka iqondwe indlela yokucwangcisa abantu kwiindibano zocweyo ukuba zinike eyona nkonzo, isantya esingcono.
Inzala ephezulu yayiyintsuku ezintathu zokuqala. Emva koko ke wakhwela ivesi, wonke umntu owayefuna ukuza kuzama, ukufika. Kwakungekho njalo ukuba ii-odolo ezili-15 zifike ngexesha, ngoku zisasazwa ngokuhamba kwexesha, kukho umsebenzi ocacileyo ocacileyo.
Ilinde abathengiKwakunomdla wokuqaphela amagqabaza eendwendwe zokuqala. Kuba inxenye yabo, andiqondi ukuba uza kusabela njani. Umzekelo, kwakukhona uthotho lwamagqabantshintshi eMoya: "Lo asingomdanga waseBerlin, ndandiseBerlin, apho wahlukile." NdandiseBerlin, hluka nyani, kodwa eBerlin, i-doner ixabisa ii-euro ezintlanu.
Iqela lethu linokwenza loo doner emnandi, kodwa ayisayi kuphinda ihlawulwe iindleko ze-ruble ezili-180. Iya kubiza i-ruble ezingama-400, kodwa abantu abakulungele ukuthenga i-shawarma yeerubles ezingama-400, kakhulu. Le yenye ishishini, omnye umgangatho wemveliso, indlela ethile.
UbuquKukholelwa ukuba abathengi bafuna ukwenza ngokwezifiso. Oku akuyonyaniso. Bambalwa kakhulu abantu abafuna ukutshintsha into kwisitya, bafuna ukuza eMcDonald's kwaye bathenga i-cheeseburger okanye i-bigmak, yintoni ekukhoyo ngokwezifiso? Ngamanye amaxesha bacela ukuba bashenxise i-anyanisi okanye bongeze into, kodwa bambalwa abantu abanjalo.
Xa bakwivenkile ye-boonish, bacela ukuba basuse i-touce yetamatisi kwaye bongeza iitapile ze-French, yenye. Xa usebenza ngesicelo kwaye une-odolo qengqeleka emva kwenye, into ilula kakhulu ukuba ilahlekise into. Sisenazo izitolo.
Ngasihlandlo sithile, savuma ukususa isaphetha. Iindwendwe aziqondi: Iyintoni ingxaki yokususa isaphetha? Kwaye kwinto yokuba nje ukuba uyenze, ngokuqinisekileyo uyakwenzeka ukudideka kwimiyalelo. Indoda eyayifuna i-doner ngesaphetha iya kufumana ngaphandle kwesaphetha kwaye ngokuchaseneyo.
Emva koko, indwendwe iya kukhalaza ngokuqinisekileyo kuzo zonke iinethiwekhi zentlalo, ziya kubonelela "iyunithi enye" kwaye zibhale ukuba ayisayi kuphinda size kuthi. Ke ngoko, kulula ngamanye amaxesha ukwala ukususa i-anyanisi kunokuba kuthi ukuba siza kususa i-anyanisi, sisebenzise yonke into kwaye sibangela ingqumbo.
Ngoku sinethuba lokususa into kwisicelo okanye yongeze into: umzekelo, uHalapeno, isosi, iitapile. Kungekudala "Qokelela" Umsebenzi wakho "uza kuvela: Ungasusa nantoni na kwaye yongeze.
Kodwa andicingi ukuba kuya kubakho abantu abaninzi. Ukuba unika undwendwe ithuba lokuxuba nantoni na, unoku, ngaphandle kokuqonda, ukuphazamisa into engenangqondo. Kodwa ayiyi kukunxibelelanisa le ndibaniselwano nesibakala sokuba yena ngokwakhe waphosa izithako. Umthengi uya kuhlala ecinga ukuba kwiziko lakho lilungiselela ukungabi nako ukungena.
Iziphumo zokuqala kunye nolindelo lophuhliso
Ngoku ingeniso yethu yasondela kwi-100 lamawaka ruble ngosuku, kwaye le ligumbi nje, asinalo na okwangoku. Umndilili wokujonga ekuphucokweni kwe-THOPE ukusuka kwi-257 ukuya kwi-300 ukuya kuma-300, kwisicelo-ukusuka kwi-400 ukuya kwi-500 yee-ruble ezingama-400. Ngokoluvo lwam, kuyinyani ukufikelela kwi-120-130 ukuya kwengama-30 ngosuku ngaphandle kokuhambisa.
Emva kokuqala ukuhanjiswa, isixa sezigidi zee-rubles ngenyanga sifezekisiwe. Kwizigidi ezi-3 ngenyanga kwi-shawarme-sele sisixa esimnandi. Kwimimandla apho sikwazi ukufumana izithuba ze-150-200 m², ungadlula ngaphaya kwezigidi ezi-6 zeeralle ngenyanga. Iziphumo zixhomekeka kuthando lwe-brand kwingingqi, umsebenzi wentengiso, ulawulo kunye nomgangatho wemveliso. Ndicinga ukuba kuyimfuneko ukubeka iminyaka enesiqingatha okanye emibini.
Ndithembele ekuvulekeni kwengongoma enye, ndilindele ukutyala imali ukuya kwi-10 yezigidi ruble, imali ixhomekeke kwingingqi, ukusuka kwiindleko zokurenta kunye nokulungiswa komsebenzi weziko elizayo. Umzekelo, e-Enolsk inqaku linokwenza iiruble ezizigidi ezingama-6-7, kwaye le yimali encinci.
Kwishishini lethu, eyona nto iphambili kukuhlawula. Ukutya okufanelekileyo kuthathwa njengendawo yokuhlawula iminyaka emithathu kunye nenzuzo ye-10%. Ngaphambili, kwabakho isibonisi esihle se-15%, kwangaphambi kwe-20%, kodwa ngoku sikwimeko engqongqo ngakumbi.
Imodeli yethu ilula: Sithatha igumbi elincinci, i-65-70 M², sivuka sendlela ephezulu ye-Ultra enesisu esiphezulu kwaye sifunde ukuyiguqula. Kulula kakhulu kunokuba uvuke kwindawo ebuthathaka, tyala imali enkulu kwintengiso yendawo, ukubiza abathengi luhlobo olwahlukileyo lobugcisa. Kutheni usenza ukhuthazo lokuyila xa unokuma kwitrafikhi kwaye ufunde ukuyiguqula njani kubathengi?
Kutheni kwinethiwekhi ye-Federal Kufuneka uphendule "kwi-bazaar"
Ukuba sithetha ngamanqaku akho, ufuna imali eninzi. Kuyimfuneko ukutsala abatyali-mali, kuba ingeniso ayonelanga ukuba ikhululeke. Kwaye abatyali mali basafuna ukweyisela imali, iimpikiswano zentsimbi ziyafuneka ukuqinisekisa ukutyala imali kwi-urchopitis.Ukuba sithetha ngophuhliso nge-franchise, le yenye ishishini, kwaye kunzima ngakumbi.
Uninzi lwabantu lucinga: "Kule mihla i-franchise, kwaye loo nto iya kuhamba." Kuba yimali yomoya. Kodwa umvuzo kwiFranch Fika iqalile ukusuka eyokuqala hayi ukusuka kwinqanaba lesibini, banokuvulwa ngaphezulu kwekhulu kwaye kuphela emva koko baqala ukwenza inzuzo.
I-franchise kufuneka ikwazi ukuthengisa, kwaye emva kwamaqabane enkxaso-mali, bancede bazuze. Ngoku igama elithi "francy" lizicekiseka kancinci ngenxa yenani elikhulu le-franching ebuthathaka okanye engalunganga, kubandakanya ukupapashwa.
Abanye bafumana nje imirhumo ye-piausal, ukuthengisa i-franchise kuyabiza kakhulu, emva koko bathatha irhafu. Okwethutyana, le nkqubo injalo iya kusebenza, kodwa ke kuya kufuneka i-bazaire kuya kufuneka iphendule- xa i-franchisee iya kuqonda ukuba ayifumani inkampani yolawulo okanye ayiqondi ukuba iphi inkampani. Kwaye bonke, kumanqaku amahlanu ukuya kumathandathu, uphuhliso luya kuyeka.
Siqonda ngokucacileyo ukuba siza kunika amaqabane ethu: Ngaba yinkqubo yenkqubo yenkqubo ye-IT kuzo zonke izixeko zaseRussia, ekusetyenzisweni kweselula kunye nokungafihlisi. Sinewebhusayithi ye-DoDO Brand, apho ungayibona ingeniso yeprojekthi nganye, ndibhala malunga "ne-Doner22" ivulekile kwijelo lakho.
Ungandinqumla kwilizwi ukuba bendiqala ubhale kuqala, omnye. Iyenza ithoni kwaye inoxanduva phambi kwakho, phambi kweqela, phambi kwamaqabane ezaxa elizayo kunye neendwendwe.
Kutheni ukuguqulela ii-odolo kwisicelo nantsi
Sifuna ukufunda ukunika i-odolo ngokukhawuleza kangangoko kunokwenzeka ukuze iindwendwe zibuyele kwiShawarma yethu. Ukubuya yenye yeempawu eziphambili kulo naliphi na ishishini. Umntu akazukufika okwesibini ukuba unika iShawarma kangangemizuzu eli-15 ukuya kwengama-20. Nokuba ngumgca omncinci ukuya kuthi ga kubantu abahlanu, banokusilungiselela isharma ixesha elide.
Umsebenzi wethu kukwenza iindwendwe ukuba zenziwe iodolo nge-APP, engxamisekileyo kwaye inengeniso ngakumbi. Kwaye kuba lula ukulandelela imbuyekezo, itshekhi ephakathi, ingeniso, i-LTV ngesicelo. Abantu abayalelwe ekuphumeni akubonakali, kunjalo kuyo yonke into esilila.
Xa i-cashier ixelela iindwendwe ngesicelo, abaninzi baphendula bathi: "Siyazi, kodwa ekutshekisheni ngokukhawuleza." Abantu banephethini entloko ukuba isicelo sisinto esinzima kwaye kufuneka ufake iqela ledatha ekufuneka uyinandiphe. Nangona kwisicelo sethu sanele ukufaka ifowuni kwaye sinoku-odolwa.
Ngelixa isicelo senziwa sivela kuma-30% ukuya kwi-35% yengeniso, esi salathisi sinokukhawuleza ukuya kwi-50%. Siza kukhuthaza ukusetyenziswa kwesicelo: Yenza amaxabiso asezantsi kunokuba uphume, siza kunika izaphulelo okanye ikofu yasimahla ukuya kumyalelo wokuqala. Siya kuba namanqaku ebhonasi, "donercoins".
Ngasemva kwezicelo zekamva. Abantu basaya kuya kwidijithali. Imodeli yesiTshayina kwikamva lethu. I-China sele ifikile kwinto ephantse ibe phantse i-100% yee-odolo zidlula kwi-Wechat, kwaye siya kuza. Mhlawumbi emva kweminyaka emi-5, mhlawumbi emva kwe-10, mhlawumbi emva kwe-15, kodwa ngokuqinisekileyo ndiya kuza. Ukuba wenza inkonzo elungileyo yeselfowuni, njengakwe-China, umntu akazukukhetha, uya kuqala ukuyisebenzisa.
Kukho esinye isizathu sokuphuhlisa isicelo. Kwakukho abantu abaninzi 'kwi-tiktok ", engasoloko ifuna ukunxibelelana nabanye abantu. Ngoku kukho i-introversings eninzi abafuna ukufumana ifowuni ephathekayo, yenza iodolo kwaye ukhethe ngokuthe cwaka. Kubo, ukuphela kwesisombululo sokukhululeka sisicelo seselfowuni.
Kutheni le nto i-McDonald ibeka i-terminali enkulu? Ayikuphela nje ukunciphisa imigca-kwaye kuba uninzi kakhulu alufuni ukunxibelelana konke konke. Ndilandele nam, ndibona ngamanye amaxesha ukuba andifuni ukucela imenyu kwaye nditsho ukuba ndifuna uku-odola. Kulula kum ukufumana ifowuni, cinezela amaqhosha amabini kwaye ufumane iodolo yakho.
# doner42 # dodo
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