Ngo-2010, eKrasnoyarsk, i-biologist lradmila ye-kondratieva kunye ne-Econolya Terenokhov yaseSibeki, okwelo xesha inkampani eyayibandakanyeka kwimveliso. Imbono yazalwa kwiminyaka esibhozo eyadlulayo, xa imveliso efanayo iLiudmila KondratyEva yabona ngexesha lokuhamba kwakhe ePoland, kodwa akunakwenzeka ukuba isebenzise kwangoko.
Inkampani yeMoscow, eyayibandakanyeke kwimveliso yeemveliso ezifanayo, ivumile ukwabelana ngamava. Kwikomkhulu laseLyudmila nentombi yakhe uNatalia Terenokhov wafunda into efunekayo ukuze alungiselele le shishini, kwaye uthenge ipakethi yamaxwebhu (kubandakanya imiyalelo yezobuchwephesha) yokuqalisa kwemveliso yayo.
I-SIRRS ifikelela kumthengi, ngaphandle kobunzima
Ekuqaleni, kwakuyimfuneko ukwandisa ulwazi lwemveliso kubantu abalandela imigaqo-siseko yesondlo esempilweni, kunye nokuba banyaniseke kuyo. Ngaphambi koko, kwiivenkile zevenkile zeKrasnoyark, ukhulisa ingqolowa akuthengiswanga. Kodwa ngenxa yokufumana iphulo lentengiso elisekhaya, emva koko uluhlu oluncinci-imbewu yengqolowa, i-masha, i-chickpea, iileyile kunye nemifuno yokubonelela nge-supermarkets kwimpuma yeSupermarket kwimpuma ye-SEBEMAIA.
Ubunzima besibini-ukudlulisela kuluhlu olubanzi lwabathengi basebenzise ukusetyenziswa kwezithole kwaye ngaloo ndlela bakhule abaphulaphuli ekujoliswe kubo. Kwakuyimfuneko nokungqina ukuba iimpahla zisemgangathweni eziphezulu: Abathengi bayayithanda ukuba imveliso enjalo sisiphumo sokuveliswa kwemizi-mveliso, esenziwe ukuba ithathele ingqalelo yonke imigangatho kwaye ayinayo iodlelo lezinto eziyingozi.
"Ekuqaleni, ivolumu enkulu yemveliso ibuyisiwe, kwiminyaka emibini yokuqala sisebenze kwinqanaba lokwanela, oko kukuthi," kwenzeka ukuba yonke intlawulo yemali mboleko, "utshilo uLiudratieva, intloko ye Iofisi yesebe leKrasnoyars ye-FGROAALINALINALINALINALINALINICICS "Svetlana Kulikova, ezityelele ishishini.
Owona mqondo uphambili kwaye okwangoku yayikukufumana ababoneleli ngembewu eqinisekisiweyo: Phantse i-100% ye-100% yomkhuhlazo, kuba isetyenziswa ngokutya kwifom yoluhlaza.
Ukukhuthaza iimveliso ezikwimarike, inkampani iqhube intetho ephumayo kunye nempahla yokutyela, kwiindawo zokutyela, kumakhonkco amancinci kunye namaziko omzimba kunye nemibutho yase-Krasnoyarsk, enxibelelana nemibutho yoluntu. Ngolwazi olukhulu ngabathengi: amacandelo ophuculo loluntu, urhwebo kunye nabathengi ngokwabo - incwadana yokwazisa ikhutshiwe, iincwadana zokupheka.
Ukuthatha inxaxheba rhoqo kwabasunguli benkampani kwimiboniso kunye ne-fairs (zombini eKrasnoyark nakwezinye izixeko zaseRussia), imiboniso yeTV malunga nokutya okuneliselwayo kwimveliso yabahlali malunga nezibonelelo zale mveliso malunga nezibonelelo zale mveliso.
Ikwaseka intsebenziswano neSebe leTekhnoloji kunye noMbutho oKhutshelweyo kwiYunivesithi yaseSiberia (i-krasnoyarsk), eyayimele iimveliso zeNkampani kwiitekhnoloji zoqeqesho kunye ne-Chef.
Eyona inde yayiyindlela yokunxibelelana neevenkile zokutyela kunye neekhefu. Kuthathe iminyaka emi-5 ngaphambi kokuba iinkampani zokutya zinomdla kwiimveliso zenkampani. Ii-odolo sele zivele kungekuphela nje kuluhlu olucetywayo, kodwa nemveliso yokuveliswa kweentlobo ezongezelelweyo ze-microcelions.
Indawo yokutyela yokuqala, eyazisa imbewu kwimenyu, yayikukuqhekezwa ". Kwaye kuphela komthengi wenkampani kwintsimi yokupheka iminyaka eliqela. Ukufika kompheki we-MOSCOW kwenye indawo yokutyela yesixeko itshintshe kakhulu isimo seli candelo lentengiso ukuya kwi-sembewu kunye nee-cafes kunye nee-cafes, emva kokuba isebenzise imveliso ekhitshini.
Ukukhula okulindelweyo kwe "imbewu"Ngo-2019, intengiso yeNkampani ifike kwi-85,738 iiphakheji ezikutshiweyo zembewu. Ngeli xesha, uluhlu lwemveliso lwandisiwe. Ukusukela ngo-2015, "i-vitgrass" ijusi yejusi yaqala ukuvelisa, ukusukela ngo-2016 - itshokholethi kunye ne-marinades kunye neembewu, kwaye ngo-2018 ukuveliswa kwemithombo yembewu yaqala.
Ngokwaziswa kwamanyathelo athintele emsebenzini wokuhanjiswa kweCovid-19, ishishini laphinde le ngxaki ifuna ukuba isisombululo se-Cafes siwile kakhulu ngenxa yokupheliswa kweecafes kunye neeresityu . Kwakukho umsebenzi wokwandisa ivolumu efunyenweyo kunye nokugcina iqela.
I-LLC iqalisa ukusebenzisa imizamo emininzi yokukhuthaza i-intanethi kumsebenzisi wokugqibela. Iimpahla zentengiso kwiinethiwekhi zentlalo, iipolingi zabathengi, kunye nenkqubo yokuqhutywa kunye nenkqubo yezaphulelo kungekuphela nje kwimithombo ye-Intanethi kuphela, kodwa nakwiivenkile ezivunyelwe kwi-2020 yokuthengisa iiphakheji ezingama-80,894 zembewu.
Ngokubanzi, ukuthengisa kwabantu imbewu yaphakama amaxesha ama-8 ukusukela ngo-2012.
Uluhlu lwenyuka ukusuka kwi-4 leMveliso yeMveliso (amakrele eMama, i-chickpedolaas, kwingqolowa) ukuya kwi-14 iintlobo zembewu yembewu, i-chiclels (i-clover, njl.njl.) Kunye nezinye iimveliso.
Inkampani iseyikuphela komenzi wembewu yembewu kwingingqi yayo.
Ukuqhubekeka, inkampani yathenga ngonyaka kwiitoni ezi-5 zeMama, i-2.5 yeetoni ze-buckwheat, i-1.5 yeetoni zengqolowa, iitoni ze-0.5 ze-pickpeas. Abathengisi be-pea kunye nengqolowa ngu-Op "Solyoanskoye" kwi-Krasnoyark, i-Buckwheat, i-suckwheat, i-lentis-i-lentils-i-ALTAILS - i-ALTAILS-RILSE LLC Bazisa i-Paras, i-rye, i-oats.
Ixabiso eliphakathi lokupakisha izithole zoMthengi - ii-rubles rubles, i-rublelions - 186.
Ukuza kuthi ga ngoku, "Imbewu" ye-LLC ibonelela ngeemveliso zayo kwiindawo zokutyela ezili-150, kwiivenkile ezingama-70 zenethiwekhi yenethiwekhi ye-Goment, i-60 yeevenkile zekhaya.
Izicwangciso zenkampani yokwandisa ukulayishwa kwamaziko emveliso, ngoku oku kusetyenziswa kuphela nge-30% kuphela. Kananjalo oosomashishini banenjongo yokuqalisa ukuveliswa kwe "voitgrass" umgubo kunye neemveliso ezivela kwi-chickpeas ethambileyo: iipipis kunye ne-zoom yokutya.
Ilungiselelwe lisebe leKrasnoyarsk leZiko le-FGGHU ".
(Umthombo kunye nefoto: Indawo esemthethweni yeZiko le-FGGB "le-Agroanalitics").