I-Igor yeGortor igor rybakov ityale amawaka angama-200 eedola kuphuhliso lwesicelo labasetyhini abakhulelweyo. Ngomkhwetha weAmma Precker, abafazi bale mihla banokubeka iliso ekukhulelweni. Le projekthi ibonakala inomdla kuphela kubalobi, kodwa nakwabanye abatyali mali eRussia, eKorea, iHong Ban, kwiqela le-Prytek.
Ukusetyenziswa kwesicelo yi-24,5 yezigidi zeedola. Oku amaxesha ama-4 ngaphezulu kunakwixesha lokuqala lotyalo mali kulo. Ngelo xesha, inkampani yavavanywa zizigidi ezi-6 zeedola. Ngo-2019, umkhweli wokukhulelwa kweAmma walawulwa ukutsala i- $ 1.6 yezigidi. Enye yezigidi ezi-3 zeedola ezityalelweyo ngo-2020.
Inkampani yenye yeenkokeli ezintathu phakathi kwezicelo zezempilo eRussia, eChile, iArgentina, eMexico, Peru. Ibandakanyiwe kwiinkokheli ezi-5 eziphambili kumazwe aseCIS, eGrisi, iMalaysia, e-Ecuador nakwamanye amazwe. Isicelo sithathe indawo eqinileyo kwi-10 ephezulu eLatvia. ISpain, eNorway, eFinland kunye neNew Zealand kunye ne-15 e-USA, eCanada, i-Great Britain, eOstreliya naseMzantsi Afrika kunye ne-Australia naseMzantsi Afrika. Abasebenzisi abangaphezu kwe-1.5 yezigidi baqwalaselwa kwisicelo inyanga nenyanga. Ukhuphelo lwenyanga lufikelela ekukhuleni ukuya kumakhulu amathandathu amawaka.
Abalobi abalondolozi baGortors bachaza umdla wakhe kumkhweli wokukhulelwa kweAmma hayi kuphela inzuzo yotyalo mali. Ukholelwa ukuba le projekthi inamathuba amakhulu ophuhliso kwi-phtech nakwicandelo lejtechch. Ezi zicelo zinokuba ngumncedisi ofanelekileyo kungekuphela kwabasetyhini abakhulelweyo, kodwa nakweliphi na ilungu losapho. Kwiqonga lakhe, ungasebenzisa iinkonzo ezahlukeneyo zemfundo, nolwazi kunye neenkonzo zezezimali, abantu abaluncedo kwizini ezahlukeneyo, ubudala, imeko yentlalo.
Into enomdla kubasebenzisi kukuba isicelo sinika amathuba asimahla sokusebenza nayo. Uninzi lwengeniso yayo (ukuya kuthi ga kwi-60%) tracker ukukhulelwa kwe-AMMA ifumana kwintengiso ye-PHERMACELY WOLMPLE NO-ESAMCG NE-USA, i-HMCG e-USA, eHong Kong, iMexico, amazwe aseCis. Okwangoku, iinkampani ezinkulu ezidumileyo ezinjenge-P & G, i-Nestle, iBayer kunye ne-Kimberly Clark ekungekhoyo kwangoku abathengi benkqubo yokulandela umkhondo wokukhulelwa. I-40% eyongezelelweyo engama-40% ivela kwinethiwekhi yentengiso kunye nobhaliso lwe-App. Lilonke, isihlomelo sisebenzisa oomama obuzayo ngamazwe ali-150 ehlabathi.
I-Evgeny Zhikharev, iNtloko yeNkampani, ichaziwe ukuba imali kunye neengxowa-mali zabatyali-mali zenziwa kwi-ecosystem yeemveliso ze-AMMA, iiakhawunti zosapho.
Lonke ulwazi kwisicelo lubonelelwe ngokwezihloko eziphambili zilandelayo:
- Uphuhliso lweziqhamo.
- Iinkqubo ezenzeka emzimbeni womfazi okhulelweyo.
- Isondlo kunye nokuzibhokoxayo ngexesha lokukhulelwa.
- Ingcebiso eluncedo kwiingcali zeendlela ezahlukeneyo.
- Umgangatho weMifanekiso ye-Ultra
Ulwazi lubonelelwa ngokweveki yokukhulelwa apho umfazi abekwe khona. Kukho ikhalenda yobuqu enamanqaku malunga nokufumana iitafile kunye neerekhodi malunga notshintsho kwimozulu yonke imihla yokukhulelwa.
Kumazwe aliqela ngokusebenzisa isicelo, iinkonzo zeTeleledine kunye noogqirha abasebenza kwi-Intanethi ziyafumaneka. Isicelo sinika abafazi abakhulelweyo ukugcina idayari yokukhulelwa kwayo. Ngesi sixhobo, umfazi ubandakanyeke ekuhlobeni ukukhulelwa kwiveki, ufumana ulwazi malunga nophuhliso lwe-fetus, iingcebiso eziluncedo zokugcina impilo-ntle kunye nomntwana, izikhokelo zokulawulwa kwesisindo kuthathelwa ingqalelo index yomzimba. Kwicandelo "elincedisayo", abaqulunqileyo badala ezo zixhobo ezinjengeesiteji, ubunzima bokufumana ubunzima, umkhondo wesisu, ukulandela umkhondo. Nalu uluhlu lwento eyingozi kwaye ikhuselekile ngexesha lokukhulelwa.
Yenziwe yinkqubo yemizobo, umfazi unokuzithumela kugqirha wakhe kwaye afumane uvavanyo lwemeko yeyo kunye netyala. Ngokukhulelwa ukubala, umama wexesha elizayo wabala ubomi bonke.
Ukongeza, uMama ufumana idatha ekukhuleni komntwana esibelekweni. Le nkqubo ixela ukuba isiqhamo sikhula njani kwaye siphuhla njani, esitshintshana ngayo, thina amalungu olwenziwayo, indlela ingqondo eselwe ngayo, indlela umzimba wakhe ukhula ngayo. Idatha yemitha yoomatshini kunye ne-joolts iza kubonisa inqanaba lomsebenzi womntwana.
Abaqeqeshi abasebenzayo abasebenza nabasetyhini abakhulelweyo baxelelwa malunga nomsebenzi kamama. Banika iingcebiso zomfazi okhulelweyo malunga nokuba loluphi uhlobo lomthwalo wobuchule obufunekayo, nokuba uyaqhubeka nokuzinza komzimba okanye ulahle ngendlela yempilo yabo.
Kwixesha elizayo, abaphuhlisi abalithembisayo ukudityaniswa kwezixhobo ze-ecosystem wirelefirestem ukubeka iliso kwimpilo kaFetus kunye nooMama, ukudityaniswa kunye nokufundisa inethiwekhi yendawo eqokelelweyo ukubonelela ngemeko yokukhulelwa ngaphandle kokuxilongwa. Ukufikelela kumaqela aseTshayina, isiPhuthukezi, iilwimi zaseFrentshi kunye neJamani zilindelwe kumazwe angaphezu kwekhulu lehlabathi. Ikwasebenza ngokudityaniswa kwezicelo ngekhalenda yokuya esikhathini kunye nekhalenda yokuphuhlisa umntwana ukuba iscort umsebenzisi ngaphambi nasemva kokuba ukhulelwe.
Isicelo sinezinto eziphakamileyo zentlalo nezorhwebo. Wonke umntu makabi lula ngenxa yentlekele yangoku yehlabathi. Kwangelo xesha, abafazi abakhulelweyo abanobuqili bokuzithemba bobuthathaka bobutyebi obuninzi ngenxa yenkxalabo yokuba basichengeni sosulelo lokuphefumla. Ngokutsho kwesifundo somda, umfazi ngamnye okhulelweyo wesixhenxe uhlala ekhalaza ngeempawu zoxinzelelo kunye noxinzelelo, kodwa isifundo sakutsha nje sibonisa ukuba ngaphezulu kwe-40% yabasetyhini abakhulelweyo benengxaki yokudakumba.
Ngenxa ye-phenomena eyahlukeneyo ebangelwa yiCoronavirus, kumaziko onyango aphantse ukuba onke amazwe angenayo iinkonzo zonyango kubantu abafuna ukubekwa kweliso rhoqo, kwaye impilo yoomama abaninzi bexesha elizayo ayilawulwa ngokufanelekileyo. Ukunciphisa ukusasazeka kwentsholongwane, amanyathelo ahlala evalelwe rhoqo, kwaye i-inshulelelo elandelayo ichaphazela kakubi impilo yomzimba neyasemphefumlweni kwabasetyhini abaninzi abakhulelweyo. Ukongeza, ukuvalwa kwamashishini ngenxa yengxaki yoqoqosho lwamanye amazwe kukhokelele ekuphulukaneni nomsebenzi kunye nokunciphisa ingeniso.
Kwamanye amazwe, umzekelo, eHong Kong, apho iintsapho ezingaphezulu kwezigidi ezili-15 zonwabele iintsapho ezingaphezu kwezigidi ezili-15 nangaphezulu kwe-20 lamanyathelo asungulwa ukuba athobelwe imihla ngemihla.
Ngokukodwa, i-babyfund isungulwe kusetyenziswa umkhweli wokukhulelwa kweAmma-Ingxowa-mali ye-APS ebonakalayo, eya kuthi isasazwe ngamaqabane, ukudalwa kweenkonzo zomsebenzi, imfundo kunye nokuzonwabisa koomama balinde umsebenzi.
Ngo-2020, umkhondo wokukhulelwa usungule inkqubo yokunyaniseka esekwe kwibhloko, kwaye, ngokufanelekileyo, ngaphezu kwe-987,2 yabasebenzisi abangaphezu kwe-987,24 bavuzwa yi-bablet emva kokudala i-wallet emva kokudala i-wallet emva kokudala i-walt. Le nkqubo ikwazi ukukhuthaza abasebenzisi ukuba basebenzise isicelo kwaye bandise kakhulu ixesha lesicelo seSicelo. Izicelo zabasebenzisi zifumana umvuzo wokuthatha inxaxheba kwiiforamu, ukujonga intengiso, ukudala umxholo wokulandela umkhondo weenkampani ezinkulu ze-FMCG. Umama unethuba lokufumana izaphulelo ezikhethekileyo xa uhlawula iithokheni, kukho iinkqubo zokukhuthaza iithokheni ezivela kubavelisi. Iipesenti ezingama-28 ze-baby yentsana iphela ibalaselweyo.
Ngaphandle kwengcaciso ebanzi enokufunyanwa kwisicelo, sebenzisana nayo ayicingeli isidingo sokujonga ugqirha kunye nokucebisa ngokusisigxina ngeengcali. Malunga noku baphuhlisile i-amma ngokuzingisileyo bakhumbuza abasebenzisi babo.