I-Nifaa kunye ne-skoda iqinisekisile ngokusemthethweni: kwimeko yoMbane weHockey World Hockey eBelasus, ezi brand aziyi kuxhasa umcimbi. Eyona nto ithetha ukuba isikhundla esinjalo iinkampani ezidumileyo zehlabathi, kwaye nokuba abanye abaxhasi beNdebe yeHlabathi baya kuqhagamshelwa kwinkwenkwe? Ngale mibuzo, saguqukela ku-Ekaterina Dyaklo, ingcali yamalungelo abantu kwicandelo leshishini, umgqatswa weSayensi esemthethweni, uNjingalwazi.
- Kutheni le nto i-rakey yayeka ukuxhasa ubuntshatsheli ukuba idlula eBelarus?
-I-Nifaa kunye ne-skoda ayizange kungenzeli kuba zizisola ngabantu base-Belarusis okanye bachukunyiswe ziimpawu zenzekayo. Nangona uvelwano oluthile lomntu lukhona. Kukho umgangatho wehlabathi lonke apho ishishini kufuneka lithobele amalungelo oluntu kwaye lingaphumeleli ngokuthe ngqo okanye ngokungathanga ngqo. Yintoni ukungaphumi ngokungathanga ngqo? Kulapho, kubandakanya, umxhasi, ukuxhasa imali yabo baphula amalungelo abantu.
Iqela leVolkswagen [Skoda lingena kule nkxalabo. -i-Approx. I-onliner] Kukho umgaqo-nkqubo wamalungelo abantu, apho zonke iindibano eziphambili kumalungelo abantu kunye nezibophelelo zitshintshwa, ngokuzithandela kuthatha iqumrhu. Olona xwebhu luphambili kule ndawo zizikhokelo zamalungelo ezi-UN kwaye zingamalungelo abantu.
Oko kukuthi, isicombululo esinjalo yimigangatho yabo yokuziphatha, ebhaliselwe kumgaqo-nkqubo wenkampani. Abafuni ukuzidibanisa kunye neempawu zabo kunye nabo benza ... ezi zinto.
I-Ekaterina Dyaklo
- Abaxhasi kwi-World Hockey Championship icacile ngaphaya kwesibini. Ngaba oku kuthetha ukuba oonobumba abaseleyo baya kuthatha isikhundla sikaSkoda kunye ne-Nivea?
Njengommiselo, abaxhasi bobugqwetha yimibutho ye-Trenationalkon, la mashishini ehlabathi jikelele. Kwaye, ngokubanzi, ishishini lonke eli nqanaba lisebenzisane nokuqulunqa. Umzekelo, ukuba intshatsheli yayineenkampani ezinkulu zamanye amazwe kunye neenkampani ezincinci zeBelarusia- siyakubona umahluko ekuziphatheni. Kuba kwindawo yethu yeshishini, ngelishwa, isikhokelo asikaboniswanga ngenxa yezizathu ezahlukeneyo.
Ewe kunjalo, lonke ishishini elikhulu lithetha ngolwimi olufanayo. Kwaye olu lwimi 'asifuni kubahlobo nabafana ababi, kuba ichaphazela igama lethu. " Kubandakanywa oku kunokubangela imiba yezemali. Basabela njani abantu baseBhelarus kwi-wivea? Ngokukhawuleza uqalisa ukuthumela kwiinethiwekhi zentlalo kangangokuba kuphela iingxowa zabo kuphela eziya kusetyenziswa. Baza kukhulisa ngokuthengisa ukuthengisa, kwaye le yigalelo kudumo lwabo.
Nayiphi na inkampani yeNkampani ye-Nivea kunye ne-skoda iqonda ukuba amalungelo abantu alungile kuphela ukusuka kwindawo yokujonga ukuphuculwa kwempucuko yempucuko, kodwa kunceda ishishini ukuba lizinze ngakumbi.
Qaphela: I-Nivea yayiyeyokuqala, kunye ne-skoda. Kodwa xa uqonda ukuba kwisangqa sakho, kulisiko ukuba uziphathe ngolu hlobo kwaye umntu okokuqala wazikhokela - ke ukuba ukhetha enye indlela, uya kwaziwa ngandlela thile.
Umfanekiso: Skoda-.com.
- Adwa abathengisi bendawo, i-Nivea nabathengisi be-hivea baya kuba nakho ukuxhasa ubutshaba, okanye izivumelwano ezinee-ofisi eziphambili aziyi kuvumela oku ukuba kwenze?
Ewe kunjalo, abanakho ukuxhasa ukuba umgca onjalo weofisi ngokubanzi. YENZA - umbuzo wokucoceka kwetyholo lokuhambisa luya kuvela. Emva kwayo yonke loo nto, uxanduva lweshishini alupheleli kuphela xa iofisi ngokubanzi yenza ingxelo kwi-Twitter, emva koko umthengisi uya kwenza yonke into eyahlukileyo. Nokuba bayayenza, ngokuqinisekileyo kuya kuba yimeko, ingqalelo iya kunikela ingqalelo kuyo.
-Makhe sijonge kwelinye icala. Kuyavela ukuba ezo mpawu zinokubeka uxinzelelo, ukubamba i-HOCKEY yeHockey yeHlabathi: Apha kweli lizwe sifuna ukubamba ubuhlobo, kwaye asifuni kubanjelwe koku?
-Ngabakho mfihlo ukuba i-Skoda yeNqanaba leHlabathi yeHlabathi yeHlabathi kunye ne-Nivea ngumdlali onempembelelo kakhulu kwaye ngamanye amaxesha ibaluleke ngaphezu kwamanye amazwe. Nangona kunjalo, umbuzo ngulo: Ukuba ubuntshatsheli bubanjwa kwilizwe apho kungekho ngxaki- ndingala njani? Abathobeli nale nkqubo ukubonisa yonke into. Kwaye ngenxa yokuba bengafuni ukunxulumana nezinto ezimbi. Xa kungekho zinto zimbi-akukho monakalo odumileyo. Kwaye ithini inqaku lokubeka uxinzelelo kwi-Federation?
Ngokubanzi, umlinganiso ngokwawo yayikukushiya ubuntshatsheli eBelasus, ngaphandle koxinzelelo. Ndicinga ukuba kuya kwenzeka. Kuba yonke itshathi yezemidlalo ne-Olimpiki zichasene nakuphi na ubundlobongela, ucalucalulo.
Sabona ukuba isigaba seza kwaye wayenesikhundla esingazinzanga. Okwalo mzuzu, kunokwenzeka ukuba akwazi ukuxhasa ubuntshatsheli. Kwaye emva koko iindlela [iingxelo ze-Brand] zibandakanyiwe. Kungumntu onobubele. Ishishini elikhulu lithi: "Ewe, ungabala ngale ndlela, kodwa ke asithathi nxaxheba kuyo, jonga abanye abaxhasi ukuba wabelane ngezi zinto. Kuba asihlulelwanga. "
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