Ukubamba njengoko kufanele!

Anonim

Kuya kubonakala ngathi ukuba ukwishishini eliprintiweyo iminyaka eli-13 kwaye lize nendawo ekhokelayo kwintengiso yokuprinta yedijithali kwikomkhulu, ukuvulwa kwenye iyunithi kwiNdlu yokuprinta akufuneki kuzise inkathazo enkulu. Kodwa ayizizo zonke izinto ezilula: Kuya kufuneka ufunde malunga neelaphu ezigwenxa kunye noomatshini, fumana abathengi abatsha kwaye, mhlawumbi, ukuqala ivenkile yakho yokuthunga. Yintoni ekufuneka uyithathele ingqalelo entsha kweli shishini?

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Ukuqala kwendlela: Sisibona njani i-niche

Olona nyango luphambili lokuzibamba kwethu ukusukela ngo-2006 kwaye waqala ngeTypography encinci, iprinta yeklasi ye-classic kunye neemveliso zentengiso kunye neemveliso zencwadi zomjikelo opheleleyo. Asifumananga ukunqongophala kwabathengi-kwane-2020 saside saya kwi-5,000 yemiyalelo. Nangona kunjalo, emva kokuhlalutya kwiminyaka emibini eyadlulayo, isiseko sethu sabathengi, udliwanondlebe kunye nokwahlulwa ngabathengi, siye saqonda: isicelo sokuprinta kwizicubu ezivela. Emarikeni ngalo mzuzu, babekhe babekho, kodwa ngokubanzi, uNiche wayengekho mkhulu.

Namhlanje, isabelo sokuprinta kwizicubu kwishishini lenkampani limalunga ne-10%. Ngo-2020, sandisa ukuguqulwa nge-30% xa kuthelekiswa nonyaka ophelileyo, kwaye ingeniso kweli candelo ikhula nge-72% - i-covaide ayizange ithintele, wenza i-odolo eyandisa inani lee-odolo. Kuba intengiso yelaphu kunye nempahla-kumgaqo kwimakethi ekhulayo, kwaye ukuba ifakwe kuyo, inika imbuyekezo entle, nangona kunzima kakhulu. Ngaphandle kwento yokuba wonke umntu 'atyalwe "kwizindlu entwasahlobo kunye nemfuno yempahla entsha kufuneka ibonakale inqabile, kwenzeke into eyahlukileyo. Xa zonke izithintelo zasuswa ehlotyeni, ii-odolo zaba ngaphezulu. Abantu bahlala bebalulekile ukuba bakwazi ukubonisa ubuntu babo, ngakumbi emva kokuvalwa kwendawo yokuhlala enyanzelisiweyo, kwaye iimpahla zenye yezona zixhobo zibalulekileyo koku. Abathengi bethu abathengisayo babandakanyeka ekulungelelaniseni (ngendlela, hayi kuphela iimpahla, kodwa kunye nezinye izibalo), bayazi kakuhle. Kodwa ke thina sasingekabi sasalathisi - sazinza kwangoko ukuveliswa kwe-cotton-Wall ye-cotton ye-cotton: kuqala ngokwazo, kwaye emva koko iinkampani zokwakha.

Kodwa emva ngelo xesha lokuqalisa kweshishini. Le mali ibhalansi ilandelayo ifakiwe ngokuthe ngcembe: Iipesenti ezingama-40 zabavelisi, iipesenti ezingama-30 ze-intanethi ze-Intanethi zeeprinta zelineni, iipesenti ezingama-30 ze-Adriment ye-Adges, ii-Intanethi zezakhiwo zentengiso, njl . Intengiso inokwenzeka, kodwa iya kubiza kakhulu. Ekuqaleni, siprinta imiyalelo kwaye singaphantsi kweemitha ezingama-20, kodwa baqonda ukuba ayinakukwazi ukuzinza. Umxhasi wethu ojolise kuyo yi-petty esisigxina, kubalulekile kuthi ukuba iprinta ngenyanga. Phantsi kwayo ukuba zonke izisombululo zenkqubo zenziwa. Nangona, ngokomgaqo, sikulungele ukufezekisa nayiphi na iodolo, umbuzo uya kuba ngexabiso kuphela, ukuze sikwenze kuphela iimitha ezi-2-3 esinokwenza ukuba yi-odolo esisigxina, kunye ne-5-10 yeemitha, kodwa iya kubiza kakhulu.

Ilaphu kunye nelaphu lokuprinta

Isidingo selaphuli kubathengi sahlukile: Umntu othile ufuna kuphela i-faphrics yendalo (i-cotton, iflakisi), kwaye umntu othile ukwenziwa kuphela. Ngokuhambelana, iyadimaza kwaye ikhethe ubuchule: oomatshini bokushicilela ngeendlela zendalo kunye nezokwenziwa zahlukile. Kwaye indlela ngokwayo yahlukile: Iindwangu zendalo ziprinta ngokuthe ngqo, kwaye into yokwenziwa yazo zonke iintlobo zihlutha. Okokugqibela kufuna oomatshini ababini: Okokuqala, umzobo uprintwe kwiphepha elinye kumatshini omnye, kwaye emva koko iphepha liphinde libekwe kumdlalo wesibini (i-Calender), apho kuphantsi koxinzelelo lwendlela yobushushu obuphezulu, Iphepha "linika" umzobo wayo welaphu.

Umahluko kwiingoma eziprintiweyo zihambelana njani nendlela yokupeyinta engena kwilaphu. I-inki yendalo ifumana i-inki esekwe emanzini, izithonga ngokwayo iqinisekisa ukungena ngokupheleleyo kwepeyinti kwi "nyama" yezicubu. I-synthetics yepeyinti efanayo idluliselwa kuphela ngokufudumeza kakhulu.

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Zininzi izinto ezinqabileyo kwinkqubo yokuprinta. Okokuqala, ukuba ilaphu lakho "lokwenene" alikho i-100% yendalo kwaye iqulethe ubuncinci i-3% ye-synthetics, umgangatho wokuprinta unokwahluke kakhulu kwi-Inftic eyimfuneko, nayiphi na ilaphu elingenziweyo. Ke ngoko, kufanelekile ukusebenza nabathengisi abaqinisekisiweyo kuphela ukuze kungabikho makhathuko. Kodwa ubukho beencwadi ze-synthetics, umzekelo, kwimithi ye-footer okanye i-melange, ayiphazamisi iprinta.

Okwesibini, "ukuhlamba", okanye "inyamalala," izicubu zixhomekeke kubuninzi bayo. Umzekelo, ukusuka kwi-canvas (kunokuba ilaphu le-SEW) Iingxowa ze-SEW kunye nee-APRON (zeendawo zokutyela), kwaye ukuba ziyazihlamba emotweni, ziya kufumana i-hue ye-hue ye-hume, ifuthe lokwakhiwa liza kuphuma. Ke ngoko, iimveliso ezinjalo ziyalelwe ikakhulu kukhuthaza, ukuba zisetyenziselwe ekhaya (Masithi, iitafile zetafile) azihambelani. Ukongeza, ezinye iindwangu zendalo ngokupheleleyo zinendawo yokungena kwifektri, enokuthintela ukubambelela kwewebhsayithi yewebhu, kwaye ukuveliswa kombala wokuprinta kuya kuba nakuphambuka.

Okwesithathu, awusoze ufumane umqhaphu omhlophe ngokupheleleyo. Nditsho nezona zimhlophe zine-panton ethile (igama lombala kwi-themon kwinkqubo yokwahlulwa kwemibala eyamkelweyo). Kwiflakisi kunye nekotoni, ngokuthinjwa ngokupheleleyo kwembonakalo yemibala, indawo yokuphuma iya kuba yi-1-2%, ngoko sithanda ukusebenzisa umbala wakho njengemvelaphi.

Okwesine, ukuprinta kwiilaphu zendalo kufuneka kuthathelwe ingqalelo uhlobo lwewebhu (ilaphu okanye i-venitiear), kunye nexabiso lemithango kumqolo. Ukusuka kwi-thweweser, siprinta kumzuzu weemithambini, i-kulirkka, ithutyana, kwaye igumbi eliphindwe kabini "likhwela" likhwela "linyuka", i-Pooh "kwaye unokusilela.

Okwesihlanu, uhlobo olunje lwendwangu, njengekotoni yeCoalir, umzekelo, ifuna izinto ezintle ezisemgangathweni, kwaye oku kuxhomekeke ekubeniwa komvelisi. Abathengisi abali-15 bokuqala, siye sacinezelwa ngezandla ezimbini. Mhlawumbi basebenzise ukuphinda basebenze kwakhona, kwaye kufunyenwe izicubu ezingqongqo ngakumbi kuzo, kwaye oku kumhlaba ovuthiweyo kuyavumela ukupeyinta ukuze kungene, itywina lixoki. Ikwayingxaki yokuthunga kwizinto ezinjalo: Iimveliso "Crawl" zizolula ngendlela engalunganga. Ngayo yonke le nto siyifumene indlela yokuvavanywa kunye neempazamo.

Ngokubanzi, izinto ezithe jizelayo kunye nomgangatho ogudileyo kakhulu zilungele ukuprintwa kwedijithali. Kuxhomekeka kubude beentsinga kwimisonto. Elona zinga liphezulu liyinto eyongezelelweyo, siyayisebenzisa. I-faktricted i-fanrics yezinto eziphantsi zeentlobo (amakhadi, isiphelo esivulekileyo) sinemfumba eyomeleleyo kumphezulu nakwindlela yokubanjwa ayifanelekanga. Oku sikwaye safumanisa indlela eyathandayo.

Umgangatho wokuprinta ulinganiswa kwiiphikseli (zekotoni, umzekelo, ingama-360, i-540, i-1080dpi), kodwa ayizange iphuhliswe, icandelo alikhange liqhele imigangatho. Ihlala yenzeka rhoqo ukuba "hayi" iphuma ephepheni, kwaye xa udlulisa kwilaphu ligqwesile. Ke ngoko, iibhentshi eziphambili ziyi-barrix yombala kunye nesampulu yomqondiso.

Oomatshini bokuprinta

Ukuprintwa kweelaphu zendalo, esasiqala ngazo kwiminyaka emibini edlulileyo, sanyula iMimaki TX300p-1800. Imodeli ibonakalise kakuhle. Ayibangeli ngxaki, utshintsho lwentloko yeyona nto inxibayo - yenziwa phantsi kwewaranti. Ukulungiswa komatshini kubandakanya ukucoceka okunyanzelekileyo emva kokutshintsha nganye kunye nohlobo ngalunye lwelaphu. Eyona nto ibaluleke kakhulu, ngendlela, "Iimpukane" ezivela enyaweni. Kanye ngonyaka, imoto enjalo kufuneka idlule kwingcali ye-orvist kwinkampani.

Xa bagqiba kwelokuba baqale ukuchwetheza kwaye bafumane i-tisces ye-switves, umbuzo wokuthenga iprinta ye-Wightcreen, ngakumbi i-Calender (Thermopress) sele sinayo. Ukugxila kwinani lezinto: Ukuprinta umgangatho, amandla okusebenza ngaphandle komqhubi kubusuku bokuhamba ebusuku, kunokwenzeka ukuba kuvelise iimveliso ezintsha. Sigqibe kwelokuba sithathe i-EPSON SINCECOLOr F9400n ene-inki ye-fluorescent, njengoko sibona ukukhula kwesicelo seprints ezikhanyayo. Ukongeza, umboneleli weNkampani ucebise ukufaka okuhle. Umshicileli unokushiyeka nokuba afakwe ixesha elide - ipeyinti ayizomisi kwiindunduma (imingxunya entloko, apho i-inki ibhabha), kuba kanye nge-12 iprinta intloko enentloko ye-inki. Oku ngokubanzi kukhetho oluninzi ngakumbi kunokucoca ngokunzulu emva kokuvalwa okukude, okunokuchaphazela kakubi umthombo wentloko. Kumshicileli we-Epson, ngokuchasene nezixhobo zezinye iinkampani, kukho iintloko "kuphela", kunye nee-vallys "kunye nee-inki zoqobo zezokuhamba kunye nokuhamba kweenyawo zikhethekile kubo, ke bekungafuneki 'kukhathaze."

Umzobo ephepheni uprintwe kulo mshicileli (i-IT, ngendlela, ixabisa i-ruble ezingama-7,000 ngomqolo wama-400 eemitha ubude obuphezulu. Ixabiso lephepha liyatshintsha kunye nekhosi ye-Euro-Asikakavelisi iimveliso zomgangatho ofanelekileyo, ke kufuneka uthenge ikakhulu kubavelisi baseYurophu.

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Emva koko, ipropu yephepheni yephepha etywiniweyo idluliselwa kwi-Calender, apho itywina kwilaphu ngokuphuma. Sinemodeli ye-tetanjet tt3-1600pu, besisebenza iminyaka emibini-ukusuka kwasekuqaleni sasisetyenziselwa ukomisa izicubu zendalo. Imoto yayithembekile kakhulu.

Yonke iworkshop isebenza iiprinta ezi-3, umntu osebenza naye omnye nomgcini wevenkile. Sigcina indawo yethu yokugcina izinto zendlu ebaleka kakhulu: indalo - i-satin, i-percal, i-widcal, i-hawk, i-len, i-len, i-satin, i-satin, i-satin, i-satin, i-salirkka; I-Synthetic-Adverd, Gabardine, Taffeta, i-Biflex, i-hiffon, i-chiffon, i-chifl, i-pearl chiffon, "milano", i-hilano ", i-hilano", i-hilano ", i-hilano", i-hilano ", i-eilano", i-hilano ", i-chilitye"

Igumbi kunye negumbi lokubonisa kunye nendawo yokugcina izinto ithatha malunga neemitha ezili-100. m. ngokwahlukeneyo Abakhenkethi bayasebenzisana nayo: Balungelelanisa imifanekiso, yenza ubume kuzo zombini iindwangu kunye neemveliso eziprintiweyo.

"Konke oku kufanele ukuthunga!"

Kwiilaphu zendalo, imfuno njengoko iyonke ingaphezulu kwe-roll, kwaye into yokwenziwa yeyona nto inyanzelekileyo kwiimveliso ezigqityiweyo. Kwavela ukuba ukusebenza ngeflethi, kungcono ukuzalisekisa umjikelo opheleleyo womsebenzi-ukusuka ekuprinta ukuya kuthumelo kunye nokuthumela kumthengi. Xa saqala ukwakha i-funnel kubathengi, icinge kuphela ukongeza umatshini wokutshaya. Kodwa yajika ngokukhawuleza ukuba ukungqubana kwenkululeko akudingeki imakethi- funa iimveliso ezenziwe ngempumelelo. Ukongeza, ngenye imini, ndaphantse ndayeka ikontraktha ekuthunga, kwaye sagqiba kwelokuba senze eyakho ivenkile yakho yokuthunga - ixhomekeke kwiinkonzo zomntu wesithathu zangakhuselekanga. Namhlanje, abantu ababini basebenza kule ndibano. Sithumela imaski, i-APRONS, abathengi, iingubo, iingubo, i-T-shirts, iingxowa zezipho, iingxowa zezipho, iingxowa zezipho.

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Ukukhuthaza

Sisebenza nabaxumi kwiRussia kunye nendawo yangaphambili ye-Allias-ivela eMoscow kwi-Yekaternburg, ukusuka eKalinerad ukuya kwiAzerbaijan, kwiindiza ezinkulu nakwiilali zaseRussia nakwamanye amazwe. Sisebenzisane nazo zonke iinkampani zothutho, kodwa eyona iphambili - "sdek" kunye "nemigca yeshishini". Ishishini le-cypographic lixhomekeke kwixesha lonyaka (kubalulekile ukuba uthathele ingqalelo kwi-logistics uninzi lwee-odolo ziwe ngoNovemba-Disemba), kodwa akukho kuprintwa kwezicubu. Nali ixesha lonyaka wonke.

Sifumana njani abathengi? Xa kwakusekho "ngoxolo", siye sathatha inxaxheba kwimiboniso: "Izibalo", "Inzhhmash", "i-intanethi", "abanye. Namhlanje, kwi-intanethi ye-intanethi, uthungelwano lwezentlalo lwaba yinto ephambili yokukhuthaza - nayiphi na indawo onayo indawo entle neyiqondayo, enye sele inganele, kwaye akukho ngaphantsi kweenyanga ezintandathu ekukhuthazeni. Simelwe kwi-Instagram kunye ne-facebook, apho sifunyanwa yiHashthegam: # Printa, yoMatshini wokuPrinta, # Pechnayehopoka kunye nokuba sibakhangela iinkonzo zethu. Sikwaqhuba i-webinars ye-Intanethi kubathengi abanokubakho kunye nabaqhelekileyo, xelela malunga nezinto zethu. Kuphela ngo-2020 kwaba-50 kubathengi abangama-50 abaqhelekileyo abangama-5 besiya kuthi kwiinethiwekhi zentlalo.

Ibhunga eliyintloko

Ukuvula ishishini lokuprinta kwilaphu, kungcono, kunjalo, ukuba namava kwishishini kwaphela. Ukuba akukho mava, akufanelekanga ukuba semngciphekweni. Kwaye ukuba ikho, kufuneka kuqala ujongane nabaphulaphuli ekujoliswe kubo - kubalulekile ukukhumbula ukuba eMoscow kunye nemimandla iya kwahluka. Kwaye nangona izixhobo ezisemgangathweni eziphezulu ngokuqinisekileyo yimeko yokuphumelela, akukho mfuneko yokuba uqale ngokhetho, kodwa ngokuqonda ukuba usebenzela ntoni. Umthengi wekhawuleza akalula, kubonakala ngathi bakrokrekile, kuyimfuneko ukuba baqonde indlela yokubafumana nendlela yokufikelela kubo. Ukusuka koku kuya kuxhomekeka kwiziteshi zokupasa, apho uya kusebenza khona. Ijelo elinye (iifom, indawo esemthethweni yendawo) ayizange inzi ngokwaneleyo. Kuya kufuneka senze ukuba sebakho iindlela zokuthengisa, ukuze siqonde itekhnoloji yeendaba, kwaye sicinge kwangoko ngaphezulu kwexabiso leendleko - sukuqesha abantu abaninzi: Ukurhoxisa i-ruble yentengiso yi-1s ruble inyanga. Inqanaba elilandelayo sele likhulu lemboleko, apho inani lezixhobo liyakhula ngokukhawuleza. Kwaye oomatshini bokuprinta ziintlobo ezimbini, ngaphandle komndilili we: Ukusebenza ezincinci (zahlukile kwiimodeli kunye nobubanzi - i-1.6 m, 2.2 m) okanye ngokukhawuleza oomatshini beevolumu zeshishini. Ke ngoko, inkampani encinci kakhulu, kunjalo, inokufunyanwa ukuba umnini ulungele ukudibanisa intengiso, itekhnoloji kunye nokucoca ebusweni bakhe.

Ewe, kufanelekile ukucinga ngaphezulu kwesihloko. Iyo - "Ipayi yeCherry" -Khethe ngokuchanekileyo kuba ayizizo zizwe, kodwa zibangela ukuba unxulumana nobushushu, ulonwabo nangexesha elinye: "Zithini iipies?" Ngokukhawuleza wenza imeko yethu ngokupheleleyo, igama elinjalo lalikhunjulwa. Emva koko udumo olwenziwa kumgangatho womsebenzi longezwa: Namhlanje eMoscow siyinkampani ekhokelayo kumathuba okuprinta.

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