Abahlalutyi be-Nielseniq bafumanise ukuba inani lezemali elichaphazelekileyo lezemali kwezi ziphumo zeCovid-19 laliphindwe kabini eRussia - i-69% inyanzelekile ukuba ibeke iliso kwiindleko.
I-Tsyhun / i-shutterstock
Ngokutsho kwesifundo esitsha seNielseniq, inani labathengi baseRussia, lichaphazeleke kwezemali yiCovid-19, iphinde yaphindaphindwe kaSeptembe-nye ngoJanuwari ukuya kwi-202% (+26 ye-5 (+26 iphe). Kwangelo xesha, nakwiipesenti ezingama-47 zabathengi abangakwaziyo ukuncipha kwengeniso ebangelwa yiCovid-19, i-16% yaqalisa ukubeka iliso kwimali. Ngenxa yoko, abasixhenxe kwabalishumi (abangama-69%) abathengi baseRussia banyanzelwa ukuba babeke iliso kwiindleko kwaye bagcine.
Kwithuba lesifundo, kwavela ukuba abane balishumi (ama-38%) abathengi behlolwe eRussia abaziva bezithembi kwisikhundla sabo sezemali ukuba ifuthe elibi le-3-6- le Ngowona mzobo nkulu phakathi kwamazwe aseYurophu apho kuqhubeka khona isifundo.
"ICovid-19 ubhubhane waphembelela amandla okuthenga ngamaqela athengiweyo abathengi, kwikamva elizayo esiya kuqhubeka sijonga ukutshintsha kwemfuno kunye nokugcwala kweendleko zokuthenga. Imakethi ye-FMCG yayiphakathi koluhlu oluncinci lwamashishini akwazile ukubonisa ukukhula ngo-2020. Ngaphandle kokuthoba ii-Dynamics xa kuthelekiswa no-2019, ukuthengisa kwempahla yemihla ngemihla ye-goes ye-gose ye-Russia nge-3% kwimibandela yemali. Nangona kunjalo, ngenxa yomsebenzi ophantsi wokuthenga kwaye utshintshela kwimowudi yogcino lweqela elikhulu labathengi ngo-2021, ukusetyenziswa kwezamzimba kuya kuqhubeka nokwenzakala, kwaye ukukhula kwemakethi yamaxabiso kuya kukhuthaza kuphela iqondo lokunyuka kwamaxabiso. I-Konstantin Lktev, UMlawuli weMisebenzi kunye ne-nielseniq abathengisi baseRussia.
Ukwenzela ukugcina abathengi, abathengi baguqukela kumaqhinga amatsha: Iipesenti ezingama-62 zabaphenduli bavuma ukuba bayakuthenga nayiphi na imveliso ngezaphulelo, ama-37% atshintshelwe kwimveliso yabucala yabathengisi, i-20% Khetha imveliso ephantsi evela kuba Iboniswe kudidi. Kodwa kwangaxeshanye, abathengi baseRussia babephakathi kweyona phawu inyuliweyo: I-61% izakuzama kuphela uphawu olutsha kuphela kwixabiso eliqhelekileyo, kwaye i-70% ikhetha ukufumana imveliso ethandwayo nangona kukho imfuneko yokuba Lawula uhlahlo-lwabiwo mali- Lo lelona linyathelo liphezulu phakathi kwamazwe onke athathe inxaxheba kwisifundo.
Kwimeko yokuphuhlisa iindlela phakathi kwabathengi, isicelo soluhlu olubanzi lweempahla kumaxabiso afikelelekayo liye landa (92% labaphenduli) kunye nethuba lokuthenga izinto (89%). Kwangelo xesha, iipesenti ezingama-63 zavuma ukuba babekulungele ukuhlawula ixabiso eliphezulu kwiimpahla eziphezulu.
"Ngokuziphatha kwabathengi, imigca emibini ilandelwe: Kwelinye icala, ukuzibophelela kwimikhwa yabo kunye ne-randinds, kwelinye, sisidingo sokusindisa. Ngale mpahla, imakethi inokufumana imiqondiso ebalulekileyo: Namhlanje umthengi ucofe okanye ngamanye amaxesha anyanzelekile ukuba azame iimveliso ezintsha, iimpawu ezintsha, iivenkile ezintsha. Kuzo naliphi na icandelo lentengiso, ishishini kufuneka lisetyenziswe ikakhulu ngokuqonda umthengi wakhe kunye neemfuno zayo ezintsha, "utsho uKonstantin.
Ngaphambili, i-nielsen yanikela ingxelo yokuba umda we-proport wabuyiselwa kwi-dock.
Ukongeza, isabelo sentengiso ekuthengiswayo kwehla okwesihlandlo sokuqala kwiminyaka emithathu.
I-Retital.ru.