Amandla athambileyo kunye nokuxeliswa kwakhe

Anonim

Amandla athambileyo kunye nokuxeliswa kwakhe 1814_1

"I-Satellite v", yaqulunqa eRussia, isitofu sokugonya e-Coronavirus, saziwa kwihlabathi liphela. Amazwe amaninzi amazwe aphonononga kakhulu ukuba kunokwenzeka ukuba asetyenziselwe ukugonywa kwabemi. Amazwe aphambili amaninzi-India, eBrazil, eMexico, iArgentina, Uzbekistan - owenziwe kwangaphambili. Izifundo zokusebenza zokuqala zipapashwa kwiimpapasho ezikhokelayo kwezonyango. Iziphumo zokuqala zokugonywa okukhulu - eRussia ugonyo lwe "Satellite v" sele lufumene ubuncinci kwizigidi zabantu-zijongeka zinjalo njengeziphumo zokuqala zokugonya.

Ukusebenza kwe- "Satellite v" kuya kuthi, kunjalo, kuya kuvavanywa kwaye kubini izihlandlo-njengedatha eqokelela, kodwa sele inokwenzeka into yokuba igalelo elikhulu ekuphuculeni umfanekiso kaRussia phesheya kwelinye ilizwe. Esona sibonelelo-igalelo lenziwa yiprojekthi, hayi iinzame ze-PR eziphelileyo eziphazamisa kuphela.

Inkxaso kwiSayensi enkulu yeSayensi

Ukubonakala kwe "Satellite v" kwahlulwa kwe-opaque ngokwemigangatho yenkqubo yobhaliso ngokusesikweni yenkqubo ye-PR esesikweni kunye nephulo le-PR. Nangona kunjalo, iindaba ezimalunga nogonyo lwaseRussia waziva ngokukhawuleza ngenxa yokuba umbono wokuba eRussia unokuphuhliswa ngokukhawuleza ngumgangatho ophezulu, oshiyiweyo kwingxaki entsha, amashumi eminyaka.

Okokuqala, isayensi eyomeleleyo-inkulungwane edluleyo engazange itshintshe le tereotype ukuba isekelwe ngaphezulu kweminyaka elikhulu. Kwaye ayisiyiyo kuphela isayensi "ngokubanzi": Amava opiniologistry waseRussia wesiqalo senkulungwane yamashumi amabini yisahluko esibalulekileyo kwimbali yeSayensi yeHlabathi.

Okwesibini, ukukwazi ukufezekisa ukuba uphumelele ngenxa yoxinzelelo lwezixhobo, kunye nezinto ezibonakalayo, kunye nengqolowa kwenye indawo yeyona "chip" ephambili yempumelelo yeSoviet. Ukupheliswa komzimba ukuya kwindawo, ukusungulwa kwesatellite, i-cosmonauts kunye noonolwazi abangahambelani nenqanaba lokuphila kweli lizwe, kunye nezinye izikhombisi zophuhliso. Inqaku alikho kwindawo - impumelelo yezemidlalo ye-USSR, nayo, ayihambelani nezalathiso zophuhliso. "I-Satellite v" ilungele i-stereotype "iRussians inokuphumelela kuyo nayiphi na iprojekthi ethile, kuba amandla abo anokugxila kwezixhobo."

Ixabiso eliphantsi, ngobunono, yomelele

Nangona kunjalo, i-stereotypes stereotypes, kwaye esona sizathu sempumelelo yemithombo yeendaba, kunjalo, inyani yokuba imveliso inomgangatho ophezulu, ngokweenkcukacha zokuqala, ifikelelekile kuwo nawaphi na amazwe asehlabathini, wadalwa. Abasebenzi beZiko. UGamay kunye namanye amaziko athatha inxaxheba kuphuhliso lwengxowa mali yeRussia yeRoventi yoTyelelo kunye neearhente zikarhulumente zingababhali abaziintloko bale mpumelelo. Kodwa le yindlela ngokuqinisekileyo ethintela - ukuzama ukutolika kwaye konke okuninzi kusetyenziswa impumelelo ye "Satellite v" kwiinjongo ze-geopolitio. Ngethamsanqa, ngelixa ukukhuthaza isitofu sokugonya sasemhlabeni kwihlabathi sikhangeleka ngathi kunokwenzeka - kwaye kula tyala njengamandla athambileyo. Umzekelo ogqibeleleyo wegunya elinamandla elinamandla.

"Amandla athambileyo" ligama elingeniswe ekupheleni kwe-XX yenkulungwane ye-Harvard yezopolitiko kaJem Ham. Impembelelo yelizwe ehlabathini, engafikeleli kugonyamelo ngqo okanye elingathanga ngqo, oko kukuthi, hayi, umzekelo, umgaqo-nkqubo wezorhwebo. Xa olona fundiso lubalaseleyo kulo naliphi na isikolo emhlabeni lifuna ukuya kwi-Terford okanye iPrinceton - Eli ligunya le-American, xa amaNqaku eDarcelona - la mandla athambileyo eSpain, xa engenakwenzeka ukuba ubhale a I-Novel malunga nothando, akahlali eParis okanye eBuenos "i-Ilais, eli ngamandla athambileyo eFrance okanye iArgentina. Xa umntu efunda i-sholokhov okanye i-aleksievich, ijonge imifanekiso ye-goncharova okanye i-kandinsky, ifunda irekhodi le-vishnevskaya okanye i-rostShnikov, eli ngamandla athambileyo eRussia.

Kwaye, ewe, amandla athambileyo eRussia - mhlawumbi obaluleke kakhulu kwimbali yesayensi. I-Kovalevskaya kunye neKolmogorov, Semenov kunye noCwangciso lwe-cherekov, i-hleber kunye ne-ilutsks, i-slutsk kunye neencwadi ze-vygotsky kunye namanye amagama namanye amagama namanye amanani amaninzi kunye namanye amagama. Njengabanye abaninzi, i-Ilya Mesnikov, no-Nobel Laureate ow-1908, kunye nomfundi wakhe uMordecha-Wulf Havkin, uMdali wogonyo, kwaye emva kokufuduka babe negalelo kumandla athambileyo eRussia. "Satellite v" ibonwe ngokungxamisekileyo ngenxa yokuba aba badale babemi, ngenxa yokuduma, emagxeni ezi ntlobo. Kwaye bona ngokwabo baba lunyuso olunamandla kumandla athambileyo.

Ulonwabo yeyona i-PR

Ifanele iqondwe ukuba amandla athambileyo abuveli. UJoseph Nai akazange abhale ukuba yayingengobuxoki. Kwiminyaka eli-10 eyadlulayo, isiseko sehlabathi laseRussia sokukhuthaza ulwimi kunye nenkcubeko yaseRussia- kwaye sasingashiyi nakuphi na umkhondo. RT (iRussia namhlanje) kunye nezinye iiarhente zitshisa amawaka ezigidi zeeralle ngonyaka - kwaye zithathwa njenge-propaganda. Oko kukuthi, ngokuchanekileyo akongezi kumandla athambileyo. Thelekisa iNdebe yeHlabathi yeNdebe yeHlabathi ye-2018 - owona msitho ulungileyo kwimbali yaseRussia kwisiqingatha senkulungwane edluleyo. Ke wenza igalelo elikhulu kumandla aseRussia. Kuba zonke iinzame zichithwe kwindlela yokuhlela nokwenza iholide yomlingo, kwaye ingayisebenzisi njengesixhobo se-propatanda. Kwaye inyani yokuba ubuntshatsheli bulungelelaniswe ngokugqibeleleyo kwaye bonwabile izigidi zabantu baseRussia - yayiyeyona pr.

Kwakhona, kunye ne "Satellite v": Iinzame ezingakumbi zifakwa kumgangatho wophuhliso, ukucaca kovavanyo kunye nokusebenza kwempumelelo kolawulo lweRussia. Incinci i-ropaganda ye-propaganda iya kuba-ngcono.

Uluvo lombhali lungangqinelani nesikhundla soshicilelo lwamaxesha ngamaxesha.

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