UJacob Codkov, umnini wenkampani uSoho Fashion, umboneleli wezihlangu, kunyaka ophelileyo ngaphambili waqala ukuhambisa iRussia kuphela, kodwa "neempahla zabantu abadala" zaza zasungulwa Impilo kaSoho-inethiwekhi yokuhambisa iithoyi zesondo. I-shearman ixelele i-moskvich mag malunga nemakethi yehlabathi ekhulayo yeemveliso zesondo, iimpawu zomthengi waseRussia, i-Erotiting ye-EROVIT, i-vibrator yegolide kunye ne-viariting yegolide njengezipho nge-8 kaMatshi.
Ukuba ucinga umthengi ophakathi wokuthenga ngesondo eNew York, Berlin naseMoscow, ngaba kuya kubakho umahluko?
Yonke indawo kuya kubakho abafazi kuyo yonke indawo, kodwa baneminyaka eyahlukileyo. Umzekelo, e-USA, apho ndafunda khona, sele ndisanduluka kwiminyaka yama-2000 kwizixeko ezikhulu njengeNew York naseLos Angeles, kwadalwa ukuba umama wentombazana yakhe edlale ihotele , akazange alale naye, kodwa wafunda umzimba wakhe kunye nezesondo. Phakathi kwabantu baseMelika kukho abathengi abaninzi abaselula, kukho isiko lokuthenga i-gadgets kunye neentombi zokucela ukuba azame konke.
EBerlin okanye iLondon, iya kuba yintombazana engama-20 +, okanye izibini eziselula ezithatha izixhobo zovavanyo oludibeneyo.
EMoscow, umthengi ophambili ngumfazi kangange-30, emva koko kukho i-30 + isibini. Bambalwa abantu abaselula, kwilizwe lethu kukho uluvo kweli lizwe, ukuba le ntombazana ifuna i-toy toy, kuthetha ukuba iqabane lakhe line-dick embi. Kwaye kuphela kubudala, abantu bethu basusa i-stereotypes kwaye banokuthetha ngokukhululekileyo ngeemfuno zabo kunye neminqweno yabo. Kodwa ukwazisa kukhula phambi: Into yokudlala yesondo ayibonwa njengoMtyholi, kodwa kukho into efana ne-iziqholo, isixhobo esiqhelekileyo kunye nokuphucula impilo, kunye nokuphucula impilo yengqondo, kunye nokuphucula impilo ye-kegel, ukuthintela iingxaki ze-pelvic ezantsi).
ERussia kukho ufakelo ukuba intombazana ifuna i-toy toy, kuthetha ukuba iqabane lakhe line-dick embi.I-Toy yesondo ayisekho kuphela irabha kunye ne-phallic, ngoku ukhetho lwezixhobo lukhulu: i-vibrator massing, i-vacum ye-vacuum ye-vacuum. Ngoku kwitafile yebhedi yebhedi igcinwe hayi isixhobo esinye, njengangaphambili, kunye nezithandathu okanye ezintandathu, ezahlukileyo zamanzi ahlukeneyo.
Abantu kwihlabathi liphela basiba baninzi kwaye bahlala betshintsha izixhobo zesondo. Zonke zine-smartphones.
Yintoni eyenza i-muscovtes ihlala ithenga kwiivenkile zesondo?
Kumadoda, intende yentshabalalo yeyobatoli, iphinda iphinde indlela yobufazi okanye ijongeka njengenxalenye evela kwispacecraft.
Abafazi banovuselelo lwe-vacum-waves osebenza kwi-pussation yoMoya, ukuFunda kunye nokuThunyelwa. Ukubonakala ngo-2014, ezi gadgets zivuthiwe ngokoqobo intengiso. Kodwa i-dirdes ye-classis isafunekile.
Yintoni intengiso yehlabathi yeemveliso zempilo yezesondo kubantu abadala kwaye yeyiphi ipesenti ewela eRussia?
I-Trenover yeHlabathi - $ 26 yezigidigidi, kwaye ngo-2026 ukukhula kwemarike yaseRoma incinci - i-50 yeebhiliyoni kuphela, umzekelo, kwimarike ye-toy yesondo ngama-9,2 eedola .. Malunga neepesenti ezingama-60 ze-zumba ngokupheleleyo ziwela eMoscow, kodwa oku akuthethi ukuba iMuscovtes ifana novavanyo xa kuthelekiswa nelizwe liphela. Isizathu sesondlo-phantse yonke ivenkile kwi-intanethi kunye nabasasazi iithoyisi kunye nokuthumela kwimimandla zibhaliswa ikakhulu kwi-moscow. Amaziko okuthengisa aphambili eempahla zesondo ase-St. Petersburg, eKyeternburg, elinye lamaziko amakhulu e-logistics - i-tumen, kukho umsasazi llc "Andrei".
Zeziphi izinto eziphambili kule ntengiso?
Izinto zempilo-ntle ziyekile ukuba zizeziimveliso eziphathwayo. Zithengiswa ngamashalo kwiivenkile zemveli ecaleni kwe-elektroniki, iziqholo, impahla yabasetyhini. Amabhaso ehlabathi athembekileyo kwicandelo loyilo kunye netekhnoloji ayabelwa rhoqo kwimpahla yempilo yesini. Ayiselilili ibali le-niche ukusuka kwiivenkile "ezibomvu", iphambili.
Kutheni, ukongeza kwizihlangu kunye nezixhobo, ngaba uthathe isigqibo sokwenza "iimpahla zabantu abadala"?
Kwimarike yasekhaya yeethoyi zesondo elawula i-bdak epheleleyo - ukucaciswa kweentlawulo ezimnyama, iintlawulo ezimnyama, iingxaki zokuthengisa, uluhlu olungaphelelanga. Kucacile ukuba bobabini kwinxalenye yeenkampani zasentshona zabavelisi beempahla zesondo, kwaye kwiivenkile zaseRussia bekukho isicelo esicacileyo sokuhambisa iphuli kunye nendawo yokugcina izinto eziphezulu, ethi yonke into iza kuziswa ngokusemthethweni kunye I-Crawl, eya kuthi ibonakalise uluhlu lwe-brand nganye, hayi imodeli enye kuphela, kwaye akuyi kubakho ngxaki ngenkonzo yewaranti kunye nokutshintshiselana ngempahla. Kwakulula kuthi kunabanye, kuba iziseko zoncedo ziphinde zakhiwe kwaye kukho impahla yokugcina izinto zigcinwe ecaleni kwezicathulo ezibini, kwaye sakwazi ukutsala umdla we-Europe kwaye eusa.
Zonke iimpahla ekupakishwe ngokungathathi hlangothi, kodwa xa sicela ukuba sinamathele nakuphi na ukunamathela, ubuncinci iimpahla zentloko, nangona ukutya kwemivundla. Vumela abanye bacinge ngawe ngento oyifunayo.Ukutyala imali malunga nezigidi ezingama-40, sasungula iprojekthi yethu ngoMatshi-2020, ivenkile efunwayo.Rru kwi-Intanethi efunyenwe ngoNovemba, ngoku ingqolowa yayimalunga nezigidi ezizigidi ezi-2 ngenyanga. Ngapha koko, senza ngaphezulu kwevenkile nje yesondo. Sifuna ukwenza i-portal kuyo yonke into exhalabisayo ngesondo - zombini imfundo, kunye noqeqesho, iinkqubo, kunye noqeqesho.
Kubalulekile ukunceda abasetyhini, kwaye bangabenze babe neentloni ngento eqhelekileyo ngokupheleleyo. Ukuthengisa i-vibrator, akufuneki uthengise isini, kodwa yintoni ephucula isimo sengqondo somfazi ngokwawo.
Ithini intengiso ye-Russia "yempahla yabantu abadala?
Ngoku ukuthengisa kwi-Intanethi kwi-Toys yesondo yi-40% yengqokelela epheleleyo, kodwa esi sabelo sikhula ngokukhawuleza. Isizathu kukuba amaRussia akafuni umntu ukuba angenise indlela abangena ngayo okanye aphume kwivenkile yesondo, abaninzi abafuni ukunxibelelana ubuso ngobuso kunye nabathengisi. Ke ngoko, azikho iivenkile ezifana neevenkile ezinokuthenga, ezinokubakho - traffic enkulu. Ndiqinisekile ukuba kwixa elizayo inani leevenkile zomzimba ziya kuhla, le yimeko yehlabathi. E-US naseYurophu, iivenkile zesondo zashiywa kuphela kumaziko abakhenkethi njenge-Amsterdam okanye i-hamburg, kodwa i-hamburg wonke umntu uthenge iithoyi ze-cosmetics okanye ii-pharmicys ezifana ne-chimuging cvs okanye iibhutsi ze-chlos.
Ndiyithandile le mbono, kwaye savumelana ngevenkile ye-cosmetics kunye ne-Pepfumery "i-Apple" yeGerade "kunye" m.video ivenkile ngo-Matshi ziya kumela ii-rander. Ubukho bezi mpahla kukuvunywa kwempembelelo yomfazi kunye nokubaluleka kwayo.
Akukho zixhobo zokufaneleka kwezesondo, kwaye igajethi azibizi. Ungakuqonda njani oko kufanelekile kuwe, kwaye yintoni? Ke ndihlala ndikhumbula.
Ewe, okokuqala, kukho ividiyo kunye nezikhundla ze-audio zempahla, umvelisi uhlala enika iingcaciso ezineenkcukacha. Kodwa eyona nto iphumelelayo ye-Win-win-Thenga imodeli yexabiso eliphantsi ye-20-30 (enjalo uninzi lwabavelisi), ukuba uyayithanda, ukuba uyayithanda isixhobo sePremiyamu i-150 euros.
Enye ingongoma: Uyisombulula njani umbuzo ngepakeji? Ngandlel 'ithile andifuni ukuba ikhuriya okanye ilungelo lokuqonda ukuba kwibhokisi.
Ukungaziwa yinto ebalulekileyo. Zonke iimpahla zipakishwe kwibhokisi engathathi hlangothi kunye nengxowa emnyama ye-opaque ngaphandle kokuthile ukuze ummelwane okanye ilungelo okanye inyameko ayiqondi ukuba yintoni. Nangona ndingakhange ndibakhuphele ngaphandle ukuba iphakheji ye-opaque engaziwayo iya kuba yinto ebonakalayo, wonke umntu uya kuqonda ukuba kukho into yokudlala yesondo. Malunga ne-USA, apho inqatshelwe khona yokusela isiselo esinxilisayo esitratweni - ukuba uneglasi ebomvu yeplastiki esandleni sakho, yonke into icacile ukuba utywala buyo.
Kodwa xa sicela, sinokuncamathela naliphi na isitikha, ubuncinci iimpahla zentloko, nokuba kukutya kwimivundla, nangona ingoma yeMarx kunye ne-Ees. Vumela abanye bacinge ngawe ngento oyifunayo.
Yintoni eya kucebisa ngezipho zikaMatshi 8?
Umzekelo, i-blue vibrator ye-jeor joe okanye eyabo i-vibropulum-lowo wenza uMvelisi weBritane oLungileyo anazo zonke iimpahla kwisipho esihle kakhulu. Eyona ndlela yokhetho olungaqhelekanga kakhulu kunye ne-vervagage - i-ring-vibrator ukusuka kwi-18-cat ye-pat ye-palmaund engaphakathi. Kukho, nangona kunjalo, nesilivere.