Kwiforum yonyaka yoMbutho waseRussia ngenxa yobudlelwane bePR ", iingcali eziphambili kwicandelo leshishini kunye nonxibelelwano ezibizwa ngokuba ziindlela eziphambili zonxibelelwano ezingama-2021.
Ukonyusa inqanaba lokungaqiniseki kunye nesicelo soluntuI-Alexey Fimov, i-Vice-Mongameli iRaso, i-ofisi yezentlalo neZiko loYilo loyilo "yeqonga", ebizwa ngokuba ngumngeni wehlabathi ongu-2021 ondanda umgangatho wokungaqiniseki. Ingcali iphawulwe ukuba ishishini lihlala "kuzinzo lweMlingo", ngalo lonke ixesha linethemba lesiphumo esihle, kodwa akukho siqinisekiso sokufezekisa lo mthetho uzinzileyo: "Ewe, into yonke iza kubuyela kwi Ithafa elithile elizinzileyo kwaye siya kubuya sihambe. Kodwa ayisiyonyani yokuba iya kubuya, kwaye ayisiyonyani yokuba i-piteau iza kuba zizinzile. Kukho imvakalelo yokuba singene kwinqanaba lohlalutyo lwenxila, ezinye iinkqubo ezinyanzelekileyo, ukucamngca ukuba yonke into ilungile okanye iya kuba ilungile. Oku kuyanda umngcipheko wokungaqiniseki kufuna impendulo. "
Ngokuka-Evgenia, uMlawuli oLawulayo we-Murhenko tata onayo, esona sicelo sibaluleke kakhulu kwinkampani ngexesha le-pandemic nasemva kokuba "nesicelo sononophelo", kwaye ngulowo uchaza iimfuno zoNxibelelwano. "Abantu badiniwe, baziva bengonwabanga, basinda uloyiko olukhulu. Nceda uqaphele: Ixesha lebhulukhwe liyaphumelela kwaye ngaphandle kwelahleko yempendulo edlulisele iintloko zemimandla, ekwazi ukufumana ithoni yonxibelelwano, ubuncinci, ukuba ungalingani Kwisikhundla "esivela phezulu", nakwisikhundla "ngamagama alinganayo," echaza ngokuthe cwaka, kunye nesikhundla sabasemagunyeni ngokubanzi. "
"Ndibuzwa ngokuthi" ukunyaniseka "- nokuba kufanelekile, ngaba luhlobo olubonisa ubume bobuxoki lwabantu abaphantsi? Ndicinga ukuba "ukunyaniseka" okutsha ngudidi olufundwayo olungachanekanga. Le ayisiyonto engenalo iwindows, ingumbonakaliso wobudlelwane bomntu, kodwa kuphela ngokuvuma kunye nokukwazi ukunceda. Abantu bamaqela ekugxilwe kuwo bathi: "Asidingi kwindawo ecekeceke malunga nento ekufuneka uyenzile kwaye uyiphule, phulaphula, kwaye apha sibuyele kwinto abayikhathaleleyo kunye nokucela ukhathalelo. Kodwa, ukhalaza nokuthinta, abantu basabuza ukuba bakhuphele icebo ukuba baphume-banzima, kodwa bathembeke. "
I-Blur yemida yoNxibelela kunye nokukhula koxinzelelo lwangaphandle kwiShishiniKwibhulenethi, idijithali yedijithali ikhokelele kwi "Ukuphelisa imida yotshintshiselwano lolwazi phakathi kweMithombo yeendaba," utsho uAlexey Fimov. Ngokoluvo lwayo, ishishini liza linxulumana ngokusondeleyo noluntu, ekuphela kwendlela yonxibelelwano kunye neengcali zeshishini ligama elizinzileyo lenkampani. Kuyanceda ukunciphisa ifuthe lendawo enye kwelinye, nangona kunjalo, ukusebenza nodumo luba ngumsebenzi onzima. Ngokuka-Alexei Premov, "ulawulo oludumileyo luthatha indawo enzima, ihamba kancinci kunye nesakhiwo sayo, kodwa ayizizo zonke iinkonzo ze-PR zikwazi ukulungisa iindlela zawo ngokungqinelana neemfuno zangoku zendalo.
Kwimeko yequmrhu, kukho kwakhona uhlengahlengiso kulowo yidilesi ephambili yonxibelelwano oluhlangeneyo. "Ngaphambili, ulawulo oluphambili lwabahlobo yayingumnini-zabelo, ezona zibalulekileyo zizinto zemali, kuba eminye imiba yayinomdla kumnini zabelo. Namhlanje ukugxila kuyatshintsha. Ayisiyiyo kuphela izabelo kunye nabatyali mali, kodwa nabo abathengi, abasebenzi, abalawuli abathi, "utshilo uAlexander Iconnikov, uSihlalo woMbutho wabalawuli abaZimeleyo baseRussia.
Olu phawu luqinisekisiwe ziingcali zentlalo. Njengoko i-Alebey Remov ithi, "Icandelo leshishini kwimigaqo-nkqubo eyahlukileyo yoluntu, isicwangciso esahlukileyo seshishini asiyi kuba lula." Kwangelo xesha, ingcali ibonisa ukuba "iinkampani zaseRussia kunxibelelwano lwangaphakathi azinawo umsebenzi wobuchule kunye nepeyinti yexabiso labasebenzi ngaphandle kweshishini."
"Ubudlelwane phakathi kweShishini buyekile ukuba nolwazelelo okanye umdibaniso. "Intsebenziswano + ukhuphiswano" (ekukhuphinisweni + okufanayo): Uloxesha elinye iqabane, kwaye unokwenza indlela yokwabelana nge-ecosystem, "ikhula ngayo ingcinga ye-Sergey Skripriptikov, Umcebisi kwicandelo loLawulo lweReginational notitshala Moscow Priverys School.
Ngokoluvo lwayo, iingcali, umgama okwenzekayo kwiinkqubo zoluntu ziye ziya kusiba nzima, ke iinkampani zizama ukwakha igama lazo kwimigaqo-nkqubo yazo kwimigaqo-nkqubo ye-ESG (enoxanduva lwentlalo, ulawulo).
"Ingcinezelo yokuziphatha kwishishini iya kukhula, ngakumbi oku kufanelekile kwiinkampani ezinkulu. Abatyalomali bephothifoliyo abasabelwanga kwiiphothifoliyo zabo ezingahambelani neemfuno ze-ESG, "iqinisekisa i-Alexander icophokov. Kwangelo xesha, ingcali ibonisa ukuba eRussia ubuncinci ngokusebenza ngokulawula i-ajenda yenkampani. Ngokuphathelene noku, ucebisa ukuba abaphathi boShishino: Kuya kufuneka ulawule ukulawula umngcipheko wokuvuma onxulumene ne-IT ngokukhawuleza ukuze kungaphumeleli abathathi-nxaxheba ababalulekileyo.
Olunye utshintsho kwimo engqongileyo, ekususela ekuqaleni kweengcali ezingama-2021, yiba yimizekelo yokuqina koluntu, ezazizazi ngokwabo njengamandla esifundo kwaye izama ukuphembelela ishishini, ezopolitiko nakwamanye amanqanaba. I-Sergey Skripripnikov iqinisekile ukuba iingcali ze-PR zeshishini ezisebenza kwishishini ezinokwazi ukungena kwimfundo yabaphulaphuli bangaphandle, kunyanzelekile ukuba zenze imigaqo-nkqubo yazo kunye nokwakha imigaqo-nkqubo yazo.
Inguqu yedijithali yoNxibelelwano kunye "nentliziyo ebuhlungu kuyo yonke idijithali"Olunye utshintsho kwinkqubo yonxibelelwano, eyathi yaxoxwa kwiseshini, iingcali zibizwa ngokuba kukubuyiselwa kancinci kancinci kunxibelelwano ngaphandle kweintanethi. Ngokuka-Olegi Poglelev, uMongameli wokuqala weRaso kunye noMlawuli we-radital uqoqosho ", emva kobhubhane, abaphulaphuli abaninzi nabanobunzima begazi". "Abo banokufumana iindlela ezimfutshane kumthengi okanye kwichaphazelekayo kwi-intanethi iya kuba nethuba, kuba ukhuphiswano lwe-intanethi olufikelelekayo olufikelelweyo," iingcali zeengcali.
Emva kobhubhane, abaphulaphuli abaninzi nabangama-mabanga aphezulu banesifo "sentliziyo esivela kuzo zonke idijithali"
Kwangelo xesha, ucebisa ukuba abantu base-PR basebenzise "ithuba lembali apho inguqu yeshishini yedijithali inika unxibelelwano." "Kubalulekile ukuba ungavuki olu tshintsho kwaye ubeke kwiimfuno zobugcisa zeqonga lemidlalo yedijithali ukuba lingekasebenzi njengenkampani ngalo naliphi na iNkampani kuyo nayiphi na i-tiktok, i-telegraph , I-facebook, apho uluntu luhlobo lwezigidi zababukeli, awushiyi nantoni na. "