Ukutyala.com - I-French Cosmetic Giant I-Oreal SA (PA: I-Ore: I-Ore: I-Ore: I-Orep) ixesha elide libethe inyani, kodwa izabelo zayo zithengiswa njengezicatshulwa ezizodwa izinto. Iziphumo zonyaka zeqela ezipapashwe ngoLwesine, kutheni kunjalo.
Kwakuloo nyaka, xa inkuthazo yokuthenga iimpahla ze-cosmetic ibuthathaka kakhulu ngenxa yobhubhane, i-oreal yayandisa isabelo sayo sentengiso ngaphandle kokuncama ingeniso, kwaye ingenele i-2021 ngotyekelo lokunyusa ukuthengisa.
Ezona zinto zibalulekileyo kwimisebenzi yayo yayiyimpendulo kwimibuzo "Njani?" phi? "
Amaqela abandakanyeka kwiimpahla zabathengi kunyaka ophelileyo atshintshiwe okanye awile ngenxa yempahla yokuhambisa iimpahla kwi-Intanethi. Abo banxibelelene kwiivenkile zabo zezembutho babekhathazwa yindawo yokuhlala, ngelixa abo babenako kwaye bafuna ukuziqhelanisa ne-chart. I-l'oreal isebenza ngokucacileyo kwicandelo lesibini: Umthamo wokuthengisa wayo kwi-Intanethi ukhule ngama-62% kulo lonke ulwahlulo kunye nekota yokuthengisa.
Elinye icala elinamandla l'Oreal sisiseko sobume bendawo. Uqale kwangoko kwiingxowa-mali ezinkulu eTshayina, okuthetha ukuba unesikhundla esomeleleyo kuqoqosho olukhulu lwehlabathi, elibonisa ukukhula okuthile kunyaka ophelileyo. Intengiso yakhe kunyaka ophelileyo e-China inyuke nge-27%, kwaye i-56% yazo yayineendlela ezikwi-intanethi.
Akunakulindeleka ukuba ubunkokeli bayo buya kuba yinto engalunganga kuba oko kubizwa ngokuba "yimpumelelo" enomtsalane kweli lizwe.
Kumgangatho wehlabathi, amanani ayo akanamtsalane: ngelixa kunyaka ophelileyo imakethi yehlabathi yeemveliso zobuhle ihlise malunga ne-8%, intengiso ye-oreal yawa nge-4% kuphela. Yintoni ephawuleka ngakumbi, inkampani igcinise umda wokusebenza kwayo, eyayingatshintshiwe nge-18.6%, eyimpumelelo ethile, eyayithambisa inani lezixhobo, ezazingahlawulisi.
Ulawulo lwenkampani luhlala lunethemba lokuqiqa kwayo, nangona "igcina iminwe iwele" kwimeko.
Ewe, abatyali mali kufuneka bahlawule umgangatho. Izabelo zeqela ziqikelelwa izihlandlo ezingama-43 ngaphezulu zenzuzo yayo, ngaphezu kwe-NEstle SA (i-3: Nesn) okanye i-IL), kwaye ithelekise amaxabiso, i-ristic durior se (Pa: I-DEUR) kunye ne-MORCLER SPA (i-lon: 0QII), isaphulelo esincinci xa kuthelekiswa ne-Lvmh Moet Hiis Vuis vuitton se (Pa: lvmh). Izabelo ze-l'oreal eParis inyuke nge-2.2% emva kweziphumo zayo zisebenzisa ukuncitshiswa kwe-European ii-Indes zaseYurophu ngoLwesihlanu.
Inkampani inokwenza okungakumbi ukucacisa uvavanyo olunje, ngakumbi, ngokwandisa intlawulo kubanini zabelo: Ekupheleni konyaka yayisenemali yemali ye-4 bhiliyoni, kunye nengcebiso yokunyusa izahlulo nge-4% kuphela ayiyonwabanga kakhulu. Nangona kunjalo, kwabo bakoyikayo ukuba ibubbble "yangoku" yezabelo ze-L's iya kuze iqhubeke yonke into enokufunwa kwizabelo ezikwindawo yokuzikhusela.
Umbhali uJeffrey Smith
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