I-Whiskas® i-pumeral yondla isungule iprojekthi yentlalo "yenziwa ngeenyawo" eNovosibirsk, ejolise ekufumaneni indlu entsha yeKittens. Kwindawo ekhethekileyo, abaququzeleli bafaka amaphepha emibuzo avela kumaziko okhuseleko abafuna abanini babo. Nokuba ngubani na oya kuthatha isigqibo sokunika ikhaya elinothando isilwanyana, uphawu luya kunika iSeti ekhethekileyo, yenzelwe ukunceda ukumkhathalela kwinyanga yokuqala yobomi.
Kunyaka ophelileyo, inani elikhulu labantu baba nomdla kwithuba lokuqalisa ikiti, kubandakanya ukuba bayikhuphe kwindawo yokuhlala, kodwa uninzi lwabo aluzange lulwamkele isigqibo sokugqibela. Ngokuka-Yandex izibalo ngo-Epreli 2020, isicelo seKitte sacelwa ukuba sibe ngama-76,5% abantu abangaphezulu konyaka ngaphambili, kwaye nge-82% ngaphezulu kwenyanga ka-2019. I-57.8% inyuse inani lezicelo "zokuthatha i-kitten" ngoJanuwari 2021 xa kuthelekiswa nenyanga ezingama-2020. Ngexesha lokusukela ngoMatshi wama-2020 ukuya kuJanuwari ukuya kwi-2021, isicelo "seKitten" sacelwa ukuba singama-37.4% okanye i-11 yezigidi yabantu ngaphezulu kweenyanga ezifanayo ngonyaka ngaphambili.
Iprojekthi "Yenziwe Ngeenyawo" yenzelwe ukuphelisa izithintelo apho abanini bexesha elizayo bahlala khona. Abaququzeleli bathathela ingqalelo imiba esisiseko enxulumene nempilo yezilwanyana zasekhaya kwiinyanga zokuqala zobomi babo - zonke ii-kittens, ezifakwe iiprofayili zenkampani, zazihlolwa kugqirha wezilwanyana. Ukwenzela ukunceda abaninizayo benza amanyathelo okuqala, i-Whiskas® nayo iya kunika bonke abalinganiswa beekits zeprojekthi yokukhathalela i-kitten. Ubume babo buquka ibhokisi yezilwanyana zasekhaya, ukutya kwinyanga yokuqala, isatifikethi sezipho kwi-Petshop.ru Petshop.ru nesimahla kwi-Intanethi. Ukuba abazali abasandul 'ukumiselwa benganamava okukhulisa i-kiktens, incwadana enenkcukacha eziluncedo malunga nezilwanyana ziya kunceda ukuphendula eyona mibuzo iqhelekileyo. Izixhobo ezongezelelweyo zezeMfundo ziya kufumaneka kwindawo yabanini ezayo.
Ukutsala umdla kwingxaki, uphawu olusungule iphulo elikhulu lokutsha lwentengiso. Iingqele kunye nezinye izinto zokuyila, zibhalwe ngenkxaso yeprojekthi yentlalo, bonisa ukuba nayiphi na iKiki yePrank ihlawulwa linani lothando oluzisa umniniyo.
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