Kubomi bokuqalisa okukhulayo, ngenye imini loo mzuzu uyenzeka xa kufuneka kwandise inkxaso-mali. Ke, ngo-2020, inkonzo yokuhanjiswa kweeseti ze-interfare yokupheka itsalele imali yokujikeleza i-5 yezigidi kwiNgxowa-mali ye-Russian kwiNgxowa-mali ye-Russia yenye yezona ntengiso zikhulu zonyaka.
Eyona nto ibaluleke kakhulu yiyo le nkqubo iphela, kukuqonda ukuba inkampani ifuna ngokwenene inkampani ifuna imali yokuxhasa imali, kwaye kwimivotisi ethile (le ayisiyo i-100 000 yeedola). Ukuza kuthi ga ngoku, abaseki kufuneka baxelwe kwangaphambili yiminyaka emi-1-2 ngaphambi koko, nokuba imodeli yokuxhasa ngezimali yanele, ngoku, kwaye iya kukhululeka ukuphucula inkampani ngenkqubo-sikhokelo. Ukuba impendulo ngu "hayi" kwaye funa itsheki ngaphezulu, kufanelekile ukuphinda ubatyale abatyali mali.
Ukuba ngaphambi kokuqalisa kwakwimali ye-Angelic yeShishini, kuya kufuneka kwakhiwe kwakhona. Umsebenzi wabatyali mali amaziko ngokwakhiwa ngokwahlukileyo: xa ucwangcisa ukukhutshwa kwintengiselwano kunye nokuvalwa kwayo, kuyimfuneko ukuze ubeke ixesha. Ngokweenkcukacha-manani, iipesenti ezingama-90 zeenkampani ezincinci ziyasilela, nge-7.5 ngaphandle kwe-10 "ukutshisa" nenkxaso yemali engaphezulu. Imali yokuqala inkxaso ihlala ingumngcipheko wabatyali mali. Kwelinye icala, ukuthathwa kotyalo mali lwemali eyinzuzo kwezona zinto ziluncedo kwihlabathi. Umzekelo, kutyalwe kwiGoogle $ 100,000 emva ngo-1998, uDavid Checheriton wakwazi ukuba ngomnye wabantu abacekisekileyo emhlabeni ngengeniso ye- $ 6.1 bhiliyoni (njenge-2020).
Ngokwesiqhelo iziqalo zibalwa ukuba yonke inkqubo iza kuthatha iinyanga ezingama-4-6. Nangona kunjalo, enyanisweni iqala ixesha elide. Kwimeko yethu-ngaphezulu konyaka. Oko kukuthi, ixesha elilindelekileyo linokuphindaphindeka ngokukhuselekileyo ngoqikelelo lwexesha apho kuya kubakho ingxoxo yeemeko kunye namanye amanqaku, ukukhuthala, ukugcinwa nokuvalwa kwentengiselwano.
Kuthe ngqo kuba inkqubo yokuvala intshukumo ye-vent ithatha ngaphezulu kwexesha elilindelekileyo, kubalulekile ukuba ube nesitokhwe kungekuphela kwesicwangciso, kodwa nge-D. ukwenza le nkqubo yokuthetha-nye, Ezinye iincoko zibalulekile. Ngexesha lokuhamba kwentengiselwano yethu ephambili ukusuka kwi-rinip nequelle, savala isibini esincinci. Ukuba lo msebenzi awenziwanga, kukho umngcipheko omkhulu wokuba ixesha lokulinda imali yeNkampani liya kuphela, kwaye kuya kuba yinto ebonakalayo. Phambi kwesiphumo esinqwenelekayo kwimeko enjalo, awusoze ufumane.
Ukukhangela kwabatyali-mali: Umonde kunye nomsebenziNokuba kubonakala kubonakala ngathi kubonakala ngathi kuya kuthiwa kuqala, ukuqhubeka kuphela kumisela ukuba intengiselwano iya kuvalwa okanye hayi. Ngexesha lokukhangela komthombo wemali yenkxaso mali, indawo yokuqalisa kufuneka ithethe nabatyali-mali abanokubakho, iimali, iinkampani. Akukho mntu ngamnye kubo kulula ukunxibelelana kwaye ngokukhawuleza wenza isigqibo: Abanye bakhanyele, abanye batsala. Kwanakwelona xesha linzima kakhulu akunakwenzeka ukuba unikezele, kufuneka uvuke kwaye uhambe ngakumbi - esi sisitshixo sempumelelo.
Enye inqaku elibalulekileyo ubukho beTrex. Ngaphandle kwakhe, ngakumbi kwimarike yaseRussia, apho kungekho namnye ubafundi kwaye uyakwazi ukulandelela indlela yokuqalisa. Ngenxa yokuba ixesha laphambi kokuvalwa kwentengiselwano likhulu, abatyali mali bajonga ukuba zingakanani iinkampani ezenza amalungiselelo kunye nezicwangciso zophuhliso. Xa iibhayintrekiti zifika rhoqo kwaye zibonisa ukuba zikwazile ukuzalisekisa ixesha elithile ngokwezibophelelo ebekiweyo, zibangela ukuzithemba kwabo batyali.
Ukuba umsebenzi wokutsala inkxaso-mali yeShishini yinkqubo elawulwayo, ukuvalwa kwentengiselwano enkulu ngokwexinzelelo ngumzamo omkhulu. Ewe, xa umsunguli onomva otyhafileyo ngendlela yeqela elinokuzivalela ngokupheleleyo i-OS, njengoko sodwa kunzima ukudibanisa imisebenzi yangoku yenkampani kunye nokukhuthaza inkxaso-mali yeziko.
Indlela yempumelelo: Unxibelelwano, PR, iTrastiLowo uyazi ukuba umamele indlela yokumamela kunye nokuva abatyali-zityalo zeFidbek kuyeza empumelelweni. Ewe, akukho nkxaso-mali iya kuthi ngqo ukuphucula ukuqalisa ukufumana imali. Kodwa yiphi imibuzo ebuzwa ngabatyali-mali, njengoko bethetha, le nto bayifunayo, kufuneka uzame ukuqonda ukuba loluphi uhlobo lweenkonkxa zokwenyani lunezinto zabantu, kwaye uzivale ngokukhawuleza. Ngapha koko, iikomini ziya kwahluka ngokuxhomekeke kwimeko yomntu osembuthweni. Akunakwenzeka ukuba ungayikhathaleli: Ngelixa amacala akhululekile omnye komnye, akukho ntshukumo iyakwenzeka. Kufuneka kubekho isivumelwano kunye nabo banembono efanayo kwizinto ezicwangcisiweyo, kukho amandla aqinisekileyo kubudlelwane kwaye kukho "i-chemistry" ethile "kwigumbi lomntu.
Emva kokuvalwa ngempumelelo kwentengiselwano, kufuneka ugcine unxibelelwano. Ngokutsho kophando "I-Barometer Barometer 2019, i-38% yokuqalisa ukunxibelelana nabatyali-1 ngenyanga, nge-35% - kube kanye ngeveki kunye ne-27% - ngekota. Abatyalomali, benza okungakumbi: Iipesenti ezingama-53 zazo zinxibelelana neenkampani zepotifoliyo. Omabini la macala aqaphele ukuba umntu oqhelene nabo kwihlabathi elikhulu lamashishini kwaye abantu abalungileyo ngolona ncedo lubaluleke kakhulu lokuqalisa kwiphothifoliyo. Kwaye eli lithuba elikhulu lokuphuhliswa kweNkampani.
Akufanele ulibale ngamaqabane akhoyo okwangoku: Kuyafuneka ukuba bathethe kwaye bakha ubudlelwane bokuthembana, ke abantu kwimeko yokunyanzelwa ukuba bahlangane. Ngaphandle kwenkxaso kubanini zabelo, umzekelo, akukho senzeka ukufezekisa iziphumo. Kwimeko enzima kunye nabathengisi abasabela ngokuqonda ukuba kwenye indawo yarhoxiswa, yalungiswa xa kwakufuneka ilungelelanise ngokucacileyo iinkqubo.
Elokugqibela, into ekufanele ukukhankanywa yi-PR okanye ulawulo lwegama lentengiso. Asikhange sisebenzise le nto, kodwa emva kwesivumelwano kuye kwacaca ukuba umzuzu ubaluleke kakhulu. Imakethi yaseRussia ayimkhulu njenge-European okanye i-American (i-Russian Federation Malunga ne-1% yomthamo owonyuselayo), ke ukuqala kuyakwenza konke okusemandleni akhe ukuba zeziphi izinto azithandayo. Ngenxa yoko, ngaphambi kothetha-thethwano ezingqondweni zomtyali-mali kunye noluntu lwengcali, "umfanekiso" weNkampani ziya kwenziwa, kwaye oku kunyusa umgangatho wokuthembana kwaye ngakumbi ukwenza unxibelelwano.