E-Knight
Ini ndichatora ushingi hwekupokana kuti iyo yeRussia e-commerce musika kana e-commerce iri pane imwe nzvimbo inovapo.Kune rimwe divi, nguva yezvechinyakare vatengesi neisina kupindira mhinduro yapera. Mazuva ano Mwari wavo-sevagadziri, kusvika pamakuva ekupfeka, vanozorora pamakororo, pane kukudziridza uye kuita mabasa etsva mabhizimusi. Uyezve, ivo havangodiwa kune ese makuru zviwanikwa.
Kune rimwe divi, chimiro che-e-batirwo kuburikidza neiyo yakabatanidzwa kubva kana kuunganidzwa (asi kwete kutumira) yakaratidzawo kusawirirana kwayo. Shure kwekukurukurirana kusingaperi pamiganho yeiyo masimba
Mhedzisiro yacho mune zvese zviitiko zvakafanana - kamwe chete mabudiriro pamwe chete neyekutarisira zvinopihwa simba rekuneta kwepfungwa, hama dzepedyo dzadzo dziri kudzikama uye, pakupedzisira, kudonha.
Ok, kuhukura.
Green Label
Mafambiro anozivikanwa anojekeswa zvakajeka nekusangana nevatambi vemusika neyechengetedzo yechisimba, icho chiri chekupinda nekupera kwe2023 mune matatu-mashanu ekutakura e-vatambi. Zvakadiniko, hapana munhu anokahadzika, zvisinei nekuti tinobata sei vakasiyana madzibaba ebhizimusi risiri rezvemari risiri rezvemari reboka renyika.
Semuenzaniso, munhau, nhoroondo yeiyo yakatadza kutengeserana kweSberbank uye ozon yakabuda. Panguva imwecheteyo, chokwadi chekuti iyo Ozon vanomubayira tarisiro yavo vayo makaro. Sa, Sbheri yakagadzirira kubhadhara Ozon chete $ 1,4 bhiriyoni, kambani mabhiriyoni mazana maviri nemakumi maviri, panguva yeiyo ipo
Zvakanaka, mari yacho inokwezva, uyezve chii? Kunyarara.
NaYandex, mamiriro ezvinhu akafanana, nemusiyano uyo vanozvipira uye neKo pane imwe nhanho kuratidzwa nekuratidzira kuti vanozotarisana nehasha. Kutuka kwechibvumirano chekusunga uye chiziviso chakakwenenzvera kwakakwenenzverwa kurasikirwa kweYandex, sezvo mukadzi akaisa mari yemabhiriyoni makumi matatu emazana emazana emazana, uye yandex.market haigoni kutaridzika zvakanaka nhasi.
Pakupedzisira, mail.ru group, iyo yekudonha kweiyo joint o2o-Enterprise mumunda wekutakura uye kuendesa chikafu, chibvumirano chekumhanya zvakare chichava zvakare chichava zvakare. Asi kwete zvakanyanya nekuti bhizinesi rinoswedera dzeE-hights dzinosiyana (kunyangwe kutadza kwegore rapfuura kweiyo milovskaya "Yula" neimwe nzira yakakonzerwa nemhedzisiro. Zvivakwa zvese zviri zviviri zvakakura kwazvo kuva nemitemo zvidiki, semuenzaniso, mukuparadzanisa mutengi base.
Yechitatu Nzira
Ramangwana riri kune vatambi vemusika makuru, asi nemamiriro aya izvo: a) vane chigadziko chakakwana, chekutanga, huchenjeri uye zvemari; b) Iyo fomati yekudyidzana inoshanduka kubva kune inoenderana neyekuparadza apo ichichengetedza mapoka, kuunganidza kune iyo iripo ecosystem, strategic kuwedzera mumisika mitsva.
Wekutanga mutevedzeri wechiratidzo webhodhi reSberbank Levhizh (Mufananidzo: Vedomosti / Tass)
Mubhadharo mumwechete wemusoro weiyo e-nhungamiro yeLeo haina kunyara yekuziva zvikanganiso paruzhinji, asi zvinowedzera izvo kubva zvino zvichibva zvino zvichave nekuzvimiririra.
Chaizvoizvo, yatove ichikudziridza, ichisimbisa kuti nyaya yacho nekunyura kweiyo epececi, yakaitwa kune chibvumirano chekuwirirana kwemapato. Mukuvhuvhu weGore rapfuura, Sbheri neP-purazi rakapinda muguta reEapteci, iro mushure mekuvandudza rikava sub yeAdatec. Zvino muto wemagetsi magetsi anokura munzira yeHubov - mishonga ine imba diki yekutengesa uye imba yekuchengetera imba yekutengesa online.
Zvino paSbheri wezvechikafu 52 hub, uye kuendesa kunoitwa mukati meawa. Chinhu chikuru ndechekuti iyo yemagetsi mishonga yekuyera inowedzera huwandu hwezvinodhaka kune iyo metropolitan level mumatunhu uye inoita kuti ive inokwanisika.
Pharmaceuceuticals muenzaniso wakanaka, asi zvisina kukwana. Pane zvinonakidza.
Inonzi mapofu.ru, kusvika muna Ndira 28 gore rapfuura, "m.video-mukuru" naAlexander tinnorvu. Munguva yekuwanikwa kwezvinhu zvifuro.ru, iyo Sber yakatengwa 85% yeyakagoverwa nekambani, 10% yakachengetedzwa melorado, 5% kuseri kweTankovan.
Iyo huwandu hwakarongwa hwekudyara mukuvandudzwa kwenzvimbo inofungidzirwa pamabhiriyoni makumi matatu zvikira. Iwo mabhiriyoni makumi matatu emabhiriyoni, sezvazvakaita yeYandex, asi aine imwe nzira yakasiyana. Semhedzisiro, mapoinzi.ru ichave iyo huru e-commerce chikuva cheSbheri.
Nenzira, ini handisosiude kuti chinangwa chiri pamusoro ndechekupinda nekupera kwe2023 mune yepamusoro shanu uye kunyangwe matatu matatu emusika weE-Commerce anowanikwa pakutanga. Uye kwete kudiki, nekuda kwehunhu hwega hunhu hweHasis, iwo mubvunzo uyu ikozvino unokosha.
Kana, chokwadi, zvakaringana, kusanzwisisika, kutendeseka kuchiri hunhu hwehutungamiriri hwakakosha.
E-Mari zvakare inodawo bhiri
Iva izvo sezvazvingave, mafungiro emari e-e-commerce muRussia ari kushamisa. Pamuenzaniso weiyo ecosystem yeSberbank (hapana imwe data pane yakakura, iyo yasati isati yataura kuti mari isiri yemari muna 2020, kubva pamabhiriyoni makumi manomwe nemashanu kusvika pamabhiriyoni manomwe emadhora. Kana, maererano nemhedzisiro yegore 2019, chikamu chebhizimusi remari mune yakazara vhoriyamu yemasampling mari chete yaive 0.8%, ipapo muna 2020 - yatove 2.1%.
Profit usati watorera mari isiri yemari yeSberbank muna 2020 yakaenzana kusvika 8,6% yeAggregate purofiti), nepo 2019 kurasikirwa kwakanyorwa mumabhiriyoni zana emabhiriyoni. Muna 2020, kubuda kweiyo Ecosystem mune pamwe, zvechokwadi, yakafemerwa nekudzoka kwekudyara muYandex, asi ivo vaive nemupiro wekudyara, kwete mupiro wechero, sezvavari kuedza kuburitsa humbowo hwe "nyanzvi."
Pakupedzisira, kana isu tikangofunga nezve e-commerce chete seimwe yemasevhisi masevhisi emari, panguva iyoyo pakupera kwegore rapfuura, mari yake yavakaenda kumabhiriyoni gumi nematanhatu Muna 2020, e-commerce yakava yechipiri mumari yemari yebhizimusi risina mari yeSbheri, mushure meB2B masevhisi anouya nemabhiriyoni ane piggy bank.
Zviratidzo zvinokura yakawanda kumhanya. Uye kana gref muchibvunzurudzo neveReuters vakavimbisa kuti ne20030, iyo Sber inotarisira kugashira makumi matanhatu muzana emari kubva kune asiri mabhizinesi emari, ipapo ichave iri.
Imbwa kuitira kuti uende kune vafambi.