Pakupera kwaMay 2005, mbabvu dzvuku dzakaputika pasi pechiratidzo "Hippo" - ndiye aifanira kuve hypermarket yekutanga muBelarus yekuverenga kwese. Asi nepo mafafitera ekuwana kwawo akaendeswa zvese, vamwe vakashanda zvirinani uye vakaburitsa kukunda. Makore mazhinji gare gare, yaive "mvuu", zvakazova mumwe wevanodaidzwa nekutenga "zvinoramba zviri" zveanokunda wake.
Iyo yekutanga hafu ya2005 yaiwanzopihwa gohwo. Pakutanga, munaJanuary, yakavhurwa "kwevhiki" - rangarira, yaive ipfupi chirongwa, izvo zvakawanda zvandairangarira zvandaizvidaidza kuti munhu wandaibvunza?
Bigzz yakavhurwa munaKurume 10, 2005 - kutanga zvine hunyanzvi, uyezve, muvhiki, zvakare, watove wakasarudzika. Kubva kudivi raitaridzika sekusaziva: "Uye isu takaitika? Ngatitarise zvese zvekare. "
Kekutanga pakabuda zvachose kurwadziwa uye kusanyadziswa. Iyo yechidiki Bigzz
Panguva imwecheteyo, kwaive nekukatyamadza kwakadaro padyo nekukwirira kwemutengi, sekubhadhara kwakabhadharwa kana kuti wigi kwezvinhu zvemunhu mumapakeji. Chitoro chacho chakawa kwete nzvimbo chete yemufaro wevashanyi vayo, asiwo muganho wekushivirira kwavo - mumakore iwayo kwaive kwazvinoita. Uyezve pane yekutanga kuvimbika system kuBelarus.
Bigzz yakavandudzwa, ipapo yakawanikwa, saka chimwe chinhu chakakamurwa pakati pevagari vemo, manyorerwo avo akachinja. Uye zvisingaite kwaizovhura chitoro chechipiri. Kutanga, isu taive nerunyerekupe rwendo rwematunhu Uyezve, mushure memakore 9 (!) Makore, akavhura Supermarket - Chaizvoizvo mumakiromita kubva kwavari. Kuvhurwa kwemakore apfuura kwapera kufara. Bigzz yakashanduka kuita imba yenguva dzose yekutengesa, ingori supamaketi, ndeapi mazana uye asina kana iwe unogona kuita nyore nyore.
Pakutanga, kwaive nezvakanaka zvakawanda, saka "zvakanaka", saka "zvakaipa kwazvo." Uye pakupedzisira, kudzima. Nenzira, zita, uye chirevo, makore gumi nematanhatu apfuura akauya naAlexander Vasilevich agency. Kubva Nyamavhuvhu gore rapfuura, anogara kuseri kwemabhawa. Zuva ranyura rakazobuda mupfungwa imwe neimwe yekupedzisa.
Bralusia kutengeserana kwakapona, kuchema uye kudzokororwa kwete network imwe. Anenge zvese zvakachena grey kubva pane maonero ekuona kwekuda kwepamoyo. Kuwedzera kune dzimwe nyika senge "Jubheri - 92", izvo, kunyange vasina kupona, asi makore avo akanaka akapedzerwa pamberi pechaunga, achibvunza toni. Bigzz haizo kurangarirwa se network - ichi chimwe chitoro.
Iyo inonzwira tsitsi kuti kambani inoenda chinyararire. Kana vari vagari vekutanga, vakabvumirana kuti munhu wese anorwadza kutarisa izvo zvaiitika. Naizvozvo, zvakare, "Kwete".
Takakwanisa kuwana imwe nyaya kubva kune chimwe Chapupu uye mutambi munhoroondo ya2005. Iyi ingwe endeca tolstoy, iyo yekutanga musoro weProject Kushambadzira Dhipatimendi. Zvino Angelica anogara uye anoshanda muUnited States. Mushure mehypermarket, aive nemamwe mimwe mienzaniso yakawanda muBelarus, asi Bigzzz ndeimwe yavanofarira uye isina makore.
Kunyunyuta kwakakurumbira muBrazz yemakore ekutanga: "Varipiko vatengesi ?!"
- Pandakaverenga nezvematambudziko eBrazz kwemavhiki mashoma apfuura, zvainge zvatsamwa. Takanyatsoda zvavakaita. Ini handina manzwiro asina kunaka. Ndakasangana nekushandira kwakadaro kashoma.
- taura. 2004, Bigzz uye Hippo kukwikwidza mukumhanya: Ndiani achazarura kutanga. Wakafamba sei newe?
- Ini ndakakokwa pakupera kwa2004, apo vagari vacho vakasarudza: isu tinoita "hyper" hombe ". Mukufanana, ivo vaitsvaga nyanzvi uye maneja munzira dzese. Ini ndatova neruzivo rwekugadzirisa kushambadzira mumapurojekiti akati wandei. Uye saka pamabasa ese - ivo vakawana vanhu vanotonhorera, vasingatsvaki kukurumidza plug maburi ainongova kwaari.
Kazhinji, kuvhenekera kweiyo Bigzz ndeyekirasi, sekushandisa zvinyorwa pane zvekuita kana uchigadzira iyo gadzira chiratidzo uye kuti ungavhura sei kambani. Zvese zvakanyatsogadzirwa, takanga tine zvinyorwa zvese.
- Izvozvi zvakajeka. Ndiani akateedzera nhanho idzi muna 2004, apo dzidziso yemazuva ano uye yekutengesa netiwe dzakatorwa dzakangotangwa, uye ndiyo chete network ye rublivsky yatove muchimiro ichi?
- Isu tinogara munzvimbo yakavhurika. Vabvunza timu yevanhu vaiziva kushambadzira kuri kushambadzira, kushambadzira, retail, mutengi anotarisa.
Iyi ndiyo dambudziko rekupedzisira, asi yakagadziriswa. Kupi kuti vatengesi vezvinyorwa zvitsva? Zvinenge zvese - Nechiitiko mumusika kana muzvitoro zvidiki, uko kutaurirana nevatengi kwakaitika pane imwe chete yemusika masaini emusika. Akavhura kudzidziswa, munhu wese akadzidziswa. Uye akadzidza. Ipapo vatengesi vedu vakachinjirwa kushanda pane mamwe ma network kana zvitoro zvitsva uye zvitsva zvanga zvichiswedera kumba kwavo.
Ruzivo mune hombe fomati yakanga isiri munhu, hongu. Manyanji akaenda kune dzimwe nyika - ona kuti hypermarketi vanoshanda sei ikoko. Management yakaronga huwandu hwakaringana hwebhizinesi nzendo kuPoland, Lithuania, France. Takasvika, uye takasangana nevashandi vakakosha ve "hyperers" yemuno, kugovana zviitiko uye kuratidza maitirwo avakaita.
Ini pachangu, ini ndangazve nhamba yakakura yemabhuku nezve "hypers", yakagovana ruzivo urwu. Snag yakaitika. Asi isu takagadzirisa zvavakaita.
- zita rakabvepi?
- Pandakaenda kuimba yekutenga kekutanga, kwaingova nekongiri uye nemakoramu. Iyo chivakwa chaive che "Expob" musika. Zvinoita sekuti ivo vaida kuita chimwe chinhu ipapo kune bhizinesi ravo, asi vakasarudza kupa. Uye mavhesi arikutsvaka chivakwa. Ini ndinokuyeuchidzai mumitemo yese yekirasi yatakadzidza, hypermarket inofanira kunge iri kunze kweguta.
Yakazivisa makwikwi ezita pakati pevashandi uye akatanga kushanda pamwe neyekushambadzira agency. "Hista boka" rakapa sarudzo dzinoverengeka, pakati payo raive richitaura chiRussia: "Hiant" ... "Handirangariri kare. Nekuda kweizvozvo, vakasarudza Blzz. Akafarira zita racho, uye pane iyo logo nemurume uyu mudiki ane hugs.
Iyo Slogan yakabuda yakawedzera kuoma. Kuvhura pasina inofinha, uye kuvhimwa kwemushandirapamwe wekushambadzira kwave kuri kudzika. Pakutanga takaramba "zvakanaka zvakawanda." Nyora, ngatidzokerei gare gare. Asi ipapo Alexander Vasilevich akativimbisa. Uye nekufamba kwenguva takaita chokwadi chekuti chirevo chakanaka.
Mukufanana, basa rakaitwa nekutengeserana, maplose (ayo anofanira kunge ari). Iko kwekutora chiitiko ichi? Tinogona kutevedzera muenzaniso we chero hypermarket sekombi kubva kune chero guta reEurope. Asi zvirokwazvo hazvisi kushanda: Mafungiro akasiyana, chiitiko chekushandiswa zvakasiyana.
Kuti utaure kuti nenguva yekutanga yatinunura, hazvigoneke, hazvisizvo. Takaita kuti tonyera akanaka, asi akabva azvichinja zvishoma nezvishoma. Iyo chikamu cheBrazzz yaive mukugara uchionana nevatengi. Takavabvunza. Basa guru raive rekutsvaga kuti wakasununguka sei muchitoro, uye shandura izvo zvisina kugadzikana. Kwemwedzi mitanhatu yekutanga-gore, idzo kana zvimwe zvikamu zvaifamba nguva nenguva nekamuri yekutengesa kusvika pasarudzo yakakwana yakawanikwa.
- uye chii chisina kuda vatengi?
- Ah, pakabhadhara paki. Yakanga iri nzvimbo ye "Linephera", uye pakanga paine mitemo yavo. Isu takaramba tichisangana navo pamazinga ese. Vakatsanangura kuti kupaka kwakabhadharwa kubva ku "Hiper" hazvina musoro. Izvi hazvisi mune chero nyika yenyika. Iwe haugone kutora mari kubva kuvanhu kuti vashandise mari iyi kwauri. Asi isu hatina kuteerera. Ice yaive yakatsemuka mushure megore nehafu kana maviri. Ehe, uye izvo zvaive nekuda kweizvozvo "Exposhela" akaronga zvekuwedzera. Nekuda kweizvozvo, ndakakwanisa kubvumirana.
- Online Forum yakakurukurwa kuti iyo yekupaka mutengo "2 liters coca-cola" - kureva nezve dhora.
- Ini handirangarire kare. Asi zvakacheka vanhu - zvehupfumi nepfungwa.
- Kwakanga kuchiri chimwe chiitiko chisingaonekwe kune seserve mabhegi muhomwe yemapurasitiki. Kana munhu aida kuenda kuimba yekutengesa, bhegi rake rakaiswa muhomwe uye akasungwa. Kuvimbika kwaongororwa pakubuda kubva muhoro.
- Mushure mekunge kuvhurwa kwapfuura mwedzi mitanhatu-makore. Takatanga kuona zvimwe zvinoshamisa kurasikirwa. Zvinoita sekuti mbavha dzese dzeguta dzikasvika kwatiri. Izvo zvaive zvakafanira kusimbisa iyo vhidhiyo yekutarisa system. Ipo makamera matsva akaiswa, ndaifanira kuenda kune imwe nguva pfupi nemapaketi. Saka zvekuita? Kana iyo itsva vhidhiyo yakaonekwa, zvese izvi zvakabviswa.
- Rangarira maitiro ekutanga evanhu kusvika kune hypermarket?
- Vanhu vazhinji vakauya pakuvhurwa, makanga mune mitsara. Uye nekuenderera mberi mumavhiki ekutanga. Ipapo takazotanga mushandirapamwe wekushambadzira - iyo yechipiri wave yakaenda. Akatanga kuuya vanhu kubva kumatunhu. Sezvinei nechero yekutengesa, taive nekukanganisika kwakanaka pakupera kwevhiki. Uye kwete yakaipa Muvhuro: Mumisika izuva rekuenda, vabati vakauya kwatiri kuti vadiki vabati vaduku, nekuti taive nemitengo yakanaka kwazvo yenzvimbo zhinji.
Uye mamwe ese evhiki anoonekwa. Naizvozvo, mumwe chete muna 2005, takatanga chirongwa chekuvimbika. Chakanga chiri chinhu chakasarudzika - chirongwa chekutanga muBelarus. Vakazviita, vakatamisa nzvimbo dzese dzevatengesi pasi.
Izvo zvaisanganisira akati wandei mhando dzekukurudzira: Discount, kupenya, kunyengera. Kunaka kwakanyanya pakutanga kwakashanda iyo yekuunganidza scum ye mapoinzi. Pfungwa dzakachinja kune zvimwe zvipo. Vanhu mumibvunzo yakamira. Isu takaronga yakaparadzanisa infocenter yeizvi!
Kubva pakutanga, chirongwa ichi chakabudirira, takashanduka, kupukutwa - izvi zvakajairika. Discounts pamazuva esvondo, discounts kune pensioners panguva yemasikati ... Izvozvi zvinonzwika senge, asi hapana chinhu chakadai.
Isu takagadzira dhipatimendi rekusimudzira uye rekuvandudza. Aive akabatanidzwa nekurapa uye kuongorora vatengi maitiro. Takanga tine bhokisi uko vatengi vanogona kukanda mazano avo. Uye vanhu vaishanda. Yakanga iri nzira itsva yekutengesa, uye vatengi vanotenda mukukwanisa kuchinja chimwe chinhu mune zvavanoda. Uye isu takazvichinjika tichipindura zvido izvi.
Takanga tine isu pachedu muBelarus. Saladhi chete ndivo vaisvika makumi matatu. Uye zvese - nekugara uchinyanya kuongororwa uye kutenderera. Isu takanga tichidada nedunhu hwedu, izvo zvakangoerekana vazarura cafe padivi pemusuwo, uyezve mumwezve, pane yechipiri pasi. Vatengi vakawedzera.
- Paive nechimwe chinhu chero chei chinhu chakanakira kuti ndeapi Bigzz anga akafanana?
- Isu hatina kuenzana nemumwe munhu oga, takanga takaenzana nevazhinji. Asi chinangwa chaive seinotevera: asi ngative iyo yakanyanya kutengeserana chikuva kune vatengi. Chimwe chinhu chakatora kubva kuAuchan, chimwe chinhu kubva kuLidl uye zvichingodaro. Ndakaverenga bhuku rese nezveMuAmerican "hyper" Costco, apo ikozvino ini ndinogara ndichienda ini.
- Kana iyo Bigzzz inoendeswa kuUSA, angataridzika sei?
- Zvinoshamwaridzana uye ane hushamwari. Tine hypermarket, supamaketi - chinhu chipenyu chine chekuita nemutengi. Uye kubva kuvanhu, zvakare, pane chikumbiro chekutarisira. Unoziva here kuti chii chaive chekunyunyuta kwakakurumbira mumuzano emakore ekutanga? "Vatengesi varipi ?!" Iyi ndiyo pfungwa yedu: tinoda kutariswa. Uye makambani eAmerica ane hunyanzvi, akarongeka, zvakanaka munhu wese anoziva, mune yakakura nzvimbo iwe yausingakwanise kusangana nemunhu mune yekushandira.
- Mushure memwedzi mishoma, "Hippo" yakavhurwa. Munguva pfupi iri kutevera muBerlus ichatanga parade yezvakawanikwa yehypermarkets. Wakwikwidza sei?
- "Hippo" yaifanira kunge yakavhurwa pamberi pedu. Asi isu tine imwe nzira zvakarongwa zviri nani uye, chokwadika, aida kuvaburitsa. Ini handigoni kutaura kuti kuvhurwa kwe "hubpo" kwakakanganisa kutengesa kwedu. Kwete. Munhu anotasva ipapo, opedyo. Hippo yaive nevateereri vayo, tine yavo yavo. Isu tanga tiri, mumaonero angu, zvakabudirira zvakanyanya. Iko kungori kupaka ...
- Pamitengo yakacheka?
- Takavatevera, ivo - isu. Izvi zvakajairika. Kuenderera mberi nebasa renzvimbo yekutengeserana yakatanga.
- Bigzz haina kumbobvira yakabatana nemitengo yakaderera. Iwe wakataura pamusoro peizvo izvo zvevabhizimusi kubva pamusika zvakauya kuzotenga. Zvinonzwika zvinoshamisa.
- Zvakanaka, takashanda nemavhoriyamu makuru ... Hatina kuronga kuisa chinzvimbo chakachipa. Chinangwa chedu chaive hunhu hwakanaka kumitengo yakakwana. Kune anenge zviuru makumi mana zvigaro - hazvigoneke kuti munhu wese azvipe mitengo yakaderera.
Uyezve, isu tine vedu vekunze.
- Bigzz yemakore akaomeswa nechikamu chechitoro chimwe chete. Wakashanda riini, kambani iyi yakakurukura kukosha kwekuwedzera?
- makore mashoma mushure mekuvhura. Chii chakaitika chinotevera, ini handichazive.
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