Mu mpera za Gicurasi 2005, imbavu zitukura zaciwe munsi yikimenyetso "hippo" - ni we wagombaga kuba hypermarket yambere muri Biyelorusiya kubirangirira. Ariko mugihe igihe ntarengwa cyo kuvumbura cyimuriwe byose, bamwe bakoze neza kandi bakuramo intsinzi. Nyuma yimyaka myinshi, yari "HIPP", byaje kuba umwe mubakandida kugirango agurishe "ibisigarwa" byatsinze.
Igice cya mbere cya 2005 cyatanzwe umusaruro. Ubwa mbere, iburyo muri Mutarama, yafunguye "icyumweru" - ibuka, wari umushinga muto, ibyo nibutse ibyo nibutse icyo niyitaga.
Bigzz yakinguye ku ya 10 Werurwe 2005 - Banza tekinike, hanyuma, mu cyumweru, na none, bimaze. Uhereye habyo hasa no kudafata icyemezo: "Kandi twarabaye? Reka twongere turebe ibintu byose. "
Ku nshuro ya mbere birababaje rwose kandi nta shyo afite isoni. Umusore Bigzz yari mwiza: Muburyo bwuzuye: Mu guteka (wongeyeho watanze amakuru atangaje: Tekereza, iduka ryaguze igikoresho kandi rizakora ibibyimba byo gucuruza.
Muri icyo gihe, hari ubuhinduzi butari bufite ubusumbatu bwabakiriya bubiribwa kubakiriya, nkuko parikingi yishyuwe cyangwa wigi yikintu cyihariye mubipaki. Ububiko ntibushobora gusa uturere twibyishimo byabashyitsi bayo, ariko kandi imipaka yo kwihangana kwabo - muri iyo myaka byarashobokaga. Noneho hariho uburyo bwa mbere bwubudahemuka muri Biyelorusiya.
Bigzz yarateye imbere, noneho yinjizwa, noneho hari ikintu kigabanijwe mu bashitsi, ibihimbano byabo byarahindutse. Kandi mu buryo buteye isoni bwagiye gufungura ububiko bwa kabiri. Ubwa mbere, twari dufite ibihuha bijyanye n'ikigo cyakarere ("kugeza mu 2008, hypermarmaketi nini igomba kugaragara muri buri kigo cyakarere ndetse nibindi bibiri muri Minsk), ariko igihe cyose cyari gishimishije gushora amafaranga. Hanyuma, nyuma ya 9 (!) Imyaka, bakinguye supermarket - mubyukuri muri kilometero ubwazo. Gufungura imyaka yashize byahagaritse kwishima. Bigzz yahindutse icyumba gisanzwe cyubucuruzi, gusa supermarket gusa, uko amajana kandi adashobora gukora byoroshye byoroshye.
Mu ntangiriro, hari ibyiza byinshi, noneho "bidakenewe", noneho "bibi cyane." Hanyuma, gusesa. By the way, izina, n'invugo, hashize imyaka 16 byashize hamwe n'ikigo cya Alexander Vasilevich. Kuva Kanama umwaka ushize, yicaye inyuma yutubari. Izuba rirenze muburyo bwose bwo kurangiza.
Ubucuruzi bwa Biyelorusiya bwarokotse, gusya no gusubiramo umurongo umwe. Hafi ya byose ni imvi nyinshi muburyo bwo kumenya urukundo mumarangamutima. Usibye isambu zimwe nka "Yubile-92", ariko, nubwo batarokotse, ariko imyaka yabo myiza imara imbere yimbaga, abaza ijwi. Bigzz ntabwo izibukwa nkumuyoboro - iyi ni iduka rimwe.
Birababaje kubona isosiyete igenda icecetse. Naho abashinze ba mbere, bemeje ko abantu bose bababaza kureba ibibaye. Kubwibyo, "oya".
Twashoboye kubona inkuru imwe mu buhamya kandi mu bitabiriye amateka ya 2005. Uyu ni Angelica Tolstoy, umuyobozi wambere wishami ryamamaza ryumushinga. Noneho Angelica abaho kandi akora muri Amerika. Nyuma ya Hypermark, yari afite izindi mishinga myinshi muri Biyelorusiya, ariko bigzzz nimwe mubicu kandi bikaze.
Ikirego kizwi cyane muri Bigzz cyo mumyaka ya mbere: "Abagurisha bari he?!"
- Iyo nasomye kubibazo bya bigzz mugihe cyibyumweru bibiri bishize, byarambabaje cyane. Twakundaga cyane ibyo bakoze. Nta marangamutima mabi mfite. Nahuye nazo gake cyane.
- Bwira. 2004, Bigzz na Hippo bahatanira umuvuduko: bazakingura mbere. Wajyanye ute nawe?
- Natumiwe mu mpera za 2004, iyo abayishinze bafashe icyemezo: Dukora "abanyamutima". Mugereranije, bashakishaga inzobere hamwe nabayobozi mubyerekezo byose. Nsanzwe mfite uburambe bwo gucunga ibicuruzwa mumishinga myinshi. Kandi rero kumikoranire yose - bungutse abantu bakonje, ntibashaka guhitameka vuba ibyo uwo ari we.
Muri rusange, itangizwa rya Bigzz ni kera, nko mubitabo byibikoresho byo gukora mugihe ukora ikirango nuburyo bwo gufungura sosiyete. Ibintu byose byateguwe neza, twari dufite inyandiko zose.
- Noneho birasobanutse. Ninde wategetse izi ntambwe mu 2004, iyo ubucuruzi bugezweho nubucuruzi bwaraciwe gusa, kandi niwowe wonyine wa Rublevsky usanzwe muriyi fomu?
- Tuba ahantu hafunguye. Yabajije itsinda ryabantu bazi icyo kubamamaza, kwamamaza, gucuruza, kwibanda kubakiriya.
Dore ikibazo cyanyuma, ariko cyakemutse. Ni he ushobora kubona abagurisha amahame mashya? Hafi ya byose - ufite uburambe ku isoko cyangwa mububiko buto, aho itumanaho nabakiriya ryabaye kurwego rumwe rwisoko. Yafunguye amahugurwa, abantu bose barigishijwe. Kandi wize. Noneho abagurisha bacu bahinduye akazi kurundi rusobe mugihe amaduka mashya kandi mashya yari yegereye urugo rwabo.
Uburambe muburyo bunini ntabwo bwari umuntu, yego. Abayobozi bagendaga mu mahanga - reba uburyo hytermarket ikora aho. Ubuyobozi bwateguye umubare uhagije wubucuruzi muri Polonye, Lituwaniya, Ubufaransa. Twaje, duhura n'abakozi b'ingenzi b'abakozi baho "beperers", basangira ubunararibonye no kwerekana uko bameze.
Ku giti cyanjye, nongeye gusuzuma ibitabo byinshi kubyerekeye "hypers", basangiye aya makuru. Igisasu cyabaye. Ariko twakemuye hejuru yabo.
- Izina ryaturutse he?
- Igihe nagiye mu cyumba cyo guhaha bwa mbere, hari ibintu bifatika ninkingi. Inyubako yari iya "Expob" isoko. Birasa nkaho bashakaga gukora ikintu aho bakora, ariko bacibwa kwiyegurira. N'abashinze bashaka iyo nyubako. Ndakwibutsa mumategeko yose ya kera twize, hypermarket igomba kuba hanze yumujyi.
Yatangaje amarushanwa y'izina mu bakozi atangira gukorana n'ikigo cyo kwamamaza. "Itsinda rya Hepta" ryatanze amahitamo menshi, muri bo harimo no kuvuga mu Burusiya: "Igihangange" ... Ntabwo nibuka. Kubera iyo mpamvu, bahisemo bigzz. Yakunze izina, kandi ku kirango hamwe nuyu mugabo muto ahobera.
Interuro yasohotse cyane. Gufungura bitaba birambye, kandi itangizwa ryiyamamaza ryamamaza ryaba kuts. Ubwa mbere twanze "ibyiza byinshi." Andika, reka dusubire inyuma. Ariko nyuma ya Alegizandere Vasilevich aratwemeza. Kandi igihe cyagenwe twaremeje ko interuro ari nziza.
Mugereranije, akazi cyakozwe hamwe nubucuruzi, Planogramu (igomba kuba). Ni hehe ugomba gufata uburambe? Turashobora gukoporora icyitegererezo cya hypermarket iyo ari yo yose yatsinze mu mujyi uwo ariwo wose w'Uburayi. Ariko rwose ntibizakora: imitekerereze iratandukanye, uburambe bwo gukoresha buratandukanye.
Kuvuga ko hamwe nubwa mbere tumaze kwegeranya, ntibishoboka, rwose ntabwo. Twakoze planogramu nziza, ariko rero twarahinduye buhoro buhoro. Ikiranga cya Bigzz cyarahuye nabaguzi. Twababajije. Igikorwa nyamukuru kwari ugushaka uburyo bworohewe mu iduka, kandi uhindure ibintu bitameze neza. Mu mezi atandatu ya mbere, ibyo cyangwa ibindi bice byimukiye mugihe cyurubuga rwubucuruzi kugeza igihe cyagezweho.
- Kandi ni iki kitameze kubaguzi?
- Oh, parikingi yishyuwe. Ifasi ya "Exposèla", kandi hari amategeko yabo. Twabonye kenshi nabo mu nzego zose. Basobanuye ko parikingi yishyuwe muri "Hiper" ari ubusa. Ibi ntabwo biri mugihugu icyo aricyo cyose cyisi. Ntushobora gufata amafaranga kubantu kugirango bakoreshe ayo mafranga. Ariko ntitwumva. Urubura rwatwaye nyuma yumwaka nigice cyangwa bibiri. Nibyo, kandi ibyo byatewe nuko "Exposela" yari afite gahunda yo kwaguka. Kubera iyo mpamvu, nashoboye kubyemera.
- Ihuriro rya interineti ryaganiriye ku biciro bya parikingi "litiro 2 coca-cola" - ni ukuvuga ku madorari.
- Ntabwo nibuka. Ariko gutema abantu - ubukungu nubukungu.
- Haracyariho igipimo kidakunzwe cyo kugurisha imifuka mumifuka ya pulasitike. Niba umuntu yashakaga kujya muri salle yubucuruzi, hanyuma igikapu cye cyashyizwe mumufuka kandi kashe. Ubunyangamugayo bwagenzuwe no gusohoka muri salle.
- Nyuma yo gufungura gutsinda amezi atandatu. Twatangiye kubona igihombo kidasanzwe. Birasa nkaho abajura bose bo mumujyi baza iwacu. Byari ngombwa gushimangira sisitemu yo kugenzura amashusho. Mugihe kamera nshya zashizwemo, nagombaga kujya mu gipimo cyigihe gito hamwe nibipaki. None gukora iki? Iyo sisitemu nshya ya videwo yagaragaye, ibi byose byavanyweho.
- Ibuka uburyo bwa mbere bwabantu kuri hypermarket?
- Abantu benshi baje gufungura, hariho umurongo. Kandi rero ukomeza mu byumweru byambere. Hanyuma twagabye ubukangurambaga bwo kwamamaza - umuraba wa kabiri uragiye. Yatangiye kuza abantu baturutse mu turere. Kimwe no gucuruza, twagize urugwiro rukomeye muri wikendi. Kandi ntabwo ari bibi ku wa mbere: ku masoko ni umunsi w'ikiruhuko, ba rwiyemezamirimo baradusanga ku mibuto mito, kuko twari dufite ibiciro byiza cyane kumyanya myinshi.
Kandi ibyumweru bisigaye byicyumweru. Kubwibyo, muri kimwe 2005, twateje imbere gahunda yubudahemuka. Byari ikintu kidasanzwe - gahunda yambere muri Biyelorusiya. Bikoze wenyine, yimuye ahantu hose h'abacuruzi ku isi.
Harimo ubwoko bwinshi bwimpamvu: kugabanyirizwa, guhuriza hamwe, biterana. Nibyiza cyane mugitangira cyakoze amanota akusanya. Ingingo zahinduwe ku mpano zimwe. Abantu mu myanya barahagaze. Twateguye amakuru atandukanye kubwibi!
Kuva mu ntangiriro, gahunda yaratsinze, noneho twarahinduye, isukuye - ibi nibisanzwe. Kugabanuka kumunsi wicyumweru, kugabanyirizwa pansiyo mugihe cyumunsi ... ubu bisa nkaho ari nkukuri, ariko ntakintu cyari gimeze nkicyo.
Twashizeho ishami rishya kandi ryiterambere. Yagize uruhare mu kuvura no gusesengura imyitwarire y'abaguzi. Twari dufite agasanduku aho abaguzi bashobora guta ibitekerezo byabo. Kandi abantu barakora. Byari uburyo bushya bwo gucuruza, kandi abaguzi bizeraga ubushobozi bwo guhindura ikintu mubisabwa. Kandi twahinduye dusubiza ibyo byifuzo.
Twagize umusaruro mubwato. Gusa salade yari mirongo itatu. Kandi byose - hamwe na isesengura rya ABC rihoraho. Twari twishimiye cyane ifunguro ryacu, ryegereye gufungura cafe iruhande rwubwinjiriro, hanyuma ikindi, mu igorofa rya kabiri. Abaguzi babonye byinshi kandi byinshi.
- hari icyambere kinini kingana iki?
- Ntabwo twagereranije numuntu wenyine, twaringana na benshi. Ariko intego yari izi ibi bikurikira: ariko reka tube urubuga rwiza rwubucuruzi kubaguzi. Hari ikintu cyatwaye kuri Auchan, ikintu kuva kuri lidl nibindi. Nasomye igitabo cyose cyerekeye igikombe cyabanyamerika "Hyper", aho nahora njya.
- Niba ko bigzz yimuriwe muri Amerika, yareba ate?
- urugwiro rukabije n'umuhemu. Dufite hypermarket, supermarket - ibintu bizima hamwe na reaction kubaguzi. Kandi mu bantu, kandi, hari icyifuzo cyo kwitabwaho. Waba uzi icyo kirego kikunzwe muri Bigzz wo mumyaka ya mbere? "Abagurisha barihe?!" Iyi niyo mitekerereze yacu: dukeneye kwitabwaho. Kandi ibigo byabanyamerika ni experefentique, byubatswe, erega abantu bose barabizi, mumwanya munini ntushobora guhura numuntu uri mubwato.
- Nyuma y'amezi make, "Hippo". Vuba cyane muri Biyelorusiya azatangira parade yubuvumbuzi bwimitonda. Nigute wahataniye?
- "Hippo" yari akwiye gufungurwa natwe kuri twe. Ariko hari ukuntu duteganya neza kandi, byanze bikunze, byashakaga kubirukana. Sinshobora kuvuga ko gufungura "hippo" byagize ingaruka cyane ku kugurisha. Ntabwo. Umugabo agenderayo, hehe hafi. Hippo yari ifite abamwumva, dufite ibyabo. Nanjye twari, mbona ko twatsinze. Iyo ni parikingi gusa ...
- Ku biciro byarashwe?
- Twabakurikiranye, twe - twe. Ibi nibisanzwe. Ibindi bikorwa by'ishami ry'ubucuruzi byatangiye.
- Bigzz ntabwo yigeze ahuzwa nibiciro biri hasi. Waganiriye kubyo ba rwiyemezamirimo bavuye ku isoko ryaje kugura. Byumvikana.
- Nibyiza, twakoranye nubunini bunini ... Ntabwo twateguye kumwanya muto. Intego yacu yari ireme ryiza kubiciro byiza. Hano hari imyanya igihumbi 40 - ntibishoboka ko abantu bose batanze ibiciro biri hasi.
Byongeye kandi, dufite ibicuruzwa byacu bwite.
- Bigzz imyaka yarakonje ku cyiciro cyububiko bumwe. Wakoze ryari, isosiyete yaganiriye ku guguka?
- hashize imyaka ibiri nyuma yo gufungura. Ibyakurikiyeho, simbizi.
Umuyoboro wacu muri telegaramu. Injira nonaha!
Hari ikintu cyo kuvuga? Andika kuri telegaramu yacu. Ntabwo byoroshye kandi byihuse
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