Malingaliro omwe ma ukadaulo sachita bwino pantchito kuposa aluntha omwe ali ndi luso laluso, lomwe ndi bukuli, linasunganso maziko a bizinesi yatsopano yopambana komanso yokongola. Ndipo lero tikupereka lingaliro lakufunika kwa zolambira za anthu pamaphunziro azamalonda.
Kodi bizinesi yamakono yamabizinesi imawoneka bwanji m'maso a kuzungulira pakati, opikisana nawo, oyimira boma ndi oimira boma? Zovuta, kuwerengera ndi kulowera, koma nthawi yomweyo, ochezeka komanso ochezeka (mwanjira iliyonse, akafuna). Olumikiza onse opambana amadziwa kuti aliyense ndi abizinesi alibe chilichonse, sangathe kuchita bwino kwambiri, ngati safuna kuphunzira 'kudzipatula m'zoyera. " Popanda luso ili, kapena pambuyo pake, bizinesi yawo imalephera. Ndipo zitsanzo zoterezi zili m'moyo weniweni, osati m'makanema!
"Kumanani ndi zovala ..."
Poyamba, ndidzagwetsa pang'ono m'mbiri - kumayambiriro kwa zaka 90 zapitazi. Zithunzi za "amalonda" za ma pores, zomwe zidagundika m'kukumbukira zaka zaluso za "scoop": Rasipiberi pamapewa, mitanda ya golide pamahatchi, yolimba ndi Chala chaching'ono, pakhosi, malaya osasankhidwa, osasamala akuyenda Mwini wa moyo ", zolaula ndi mawu onyansa. Zina mwa "zithunzi zamawonekedwe" awa, inde, kuyesera kuwonetsa zikhalidwe ndi chikhalidwe, koma nthawi zambiri zinali zoipa. Khalani ndikuwoneka - zinthu zosiyanasiyana. Chifukwa chake, njira zoyambirira za capitalsm ku Russia zinali zosulira komanso zoyipa.
Zosintha zinachitika mwachangu, ndipo patatha zaka 10, anthu ophunzitsidwa bwino ndipo sanatheke pang'ono. Bizinesiyo idawoneka "mafashoni anzeru", omwe samawonedwa kuti awone ma jekete owoneka bwino, ndi "Russian News" adayamba kuphunzira "oyendetsa ufumu wa ku Russia, nthawi ya Peter Ajeremani, Dutch ndi ena a Europe.
Zotsatira zake, mtundu wa zojambulajambula umapereka kusowa kwa maphunziro ndi chikhalidwe mwa munthu, ndipo mawonekedwe ndi mawonekedwe ndi mawonekedwe ake a bizinesi iliyonse ndipo nthawi iliyonse imachita mbali yofunika kwambiri mu bizinesi yake.
Bizinesi ndi umunthu wake - lingaliro latsopano
Ndikotheka, malinga ndi miyambo ya Russia yomwe yakhazikitsidwa, kuti akonkhedwe pamtundu wakumadzulo ndikupanga maphunziro a Bizinesi, ndikupeza zofuna za anthu m'masukulu awo? Ngati inu, monga ife, tazindikira kale yankho: Amuyesa, iwo ayesa, adadziwitsidwa, adawona kuti ozizira a Sragmatism sagwiranso ntchito.Cholinga chachikulu pakuwunika ntchito ya oyang'anira apamwamba kunali mikhalidwe ya utsogoleri. Zotsatira za kuwunikira zomwe zachitika mobwerezabwereza ndi akatswiri azamadzulo, zimavumbula kuti katswiri aliyense wa kampaniyo ali ndi zovuta zopapatiza, apo ayi sakanakhoza kulowa mu bizinesi kapena kasamalidwe. Koma malingaliro a Zaradnoye amalepheretsa kukhazikitsidwa mwachangu, kufunafuna kunyengerera, ndipo ndi machitidwe omwe kupambana kwa bizinesi kumatengera. Zinapezeka kuti pophunzira, sayansi ya anthu idasowa.
Chifukwa chake, mabizinesi otsogola adziko lapansi tsopano akuyesa mwachangu, amalumikizana ndi sayansi yazachuma ndi bizinesi:
- Sukulu ya Copenhagen imakwaniritsidwa ndi malingaliro andale komanso asayansi zandale;
- Ku Yunivesite ya Bentley, ophunzira, limodzi ndi mbiri yawo amalambira, kuphunzira kufalikira kwa mapangidwe, macroecocoomics, ndale;
- Ku Boston College - mbiri, nzeru, kutsutsidwa koyambirira.
Mndandanda wa zitsanzo zomwe zingapitirire, koma tanthauzo lake ndi lomveka - bizinesiyo siyigwiranso ntchito zakale. Ndipo kulowa mdziko losinthidwa, muyenera kudzitenga kuti ndikhale ndi malamulo atsopano a masewerawa ndikuyambitsa njira zatsopano, njira zatsopano ndikutumbira nokha momwe mungathere.
Kodi nchifukwa ninji bizinesi yamisala yochitira anthu?
Nthawi yomweyo osasiyira njira zomwe poyamba bizinesi imapangidwira pakudziwa za zolambira za anthu. Ndiye kuti, zosankhazo zomwe sizinachitike, chidziwitso chopangidwa ndi anthu choyambirira sichingamangidwe. Mwachitsanzo, popanda kudziwa mbiri komanso mbiri yakale, ndizosatheka kutsegula zosungiramo zinthu zakale, kukonza maulendo ndi zipilala zakale, etc. Ngakhale, ngakhale m'mitundu yotere, kuwonjezera pafupipafupi kwa omaliza, kukhazikitsidwa kosalekeza komwe kumachitika mosayembekezereka pamavuto osiyanasiyana.
Njira ina: mwini kampaniyo akuchita chitukuko ndi kulenga kwa malobotic, ndikofunikira kukopa chidwi cha wochita chidwi ndi utoto. Ntchito: Kodi mungapeze bwanji njira yofikira kwa munthu wakutali, ndi kumukonda ndi ntchito yawo? Njira yothetsera vutoli ndi chidziwitso, osachepera maziko a luso la zojambula ndi maphunziro ena - mbiri, malingaliro, mabuku komanso psychology yothandiza. Pankhaniyi, "tech" ya "munthu" ndi wothandizana ndi zomwe amakonda, ndipo mutha kudalira kukulitsa gawo la zochitika ndipo, chifukwa cha ndalama zowonjezera. Sikuyenera kuyembekezera kuti munthu wokhala ndi nyumba yosungiramo anthu adzakhala ndi chidwi ndi mapangidwe: Geises ngati M. V. LOMnosov amabadwa kawirikawiri. Koma anthu a masamu anzeru, akatswiri azamisala komanso akatswiri, sayansi yazachipembedzo ndi yovuta - ndipo muyenera kugwiritsa ntchito "coil wathunthu."
Palibe chinsinsi kuti munthu amene ali ndi ngongole zokongola kwambiri sangakhale ovuta kwambiri kukhala wokhutiritsa. Koma chifukwa cha izi muyenera kuwerenga zambiri: zofalitsa, zofalitsa zotchuka za sayansi, nzeru, ndi zina zambiri. Zosangalatsa zambiri, ndizosavuta kulumikizana ndi anthu osiyanasiyana. Ngati chidziwitso cha psychology othandiza chikuwonjezeredwa pamwambapa, kenako "Nyamulani makiyi" kwa bwenzi kapena kasitomala ndi funso la mphindi zingapo kapena "momwe interloor imayang'ana pa chinthu zokha.
Kuphatikiza pa kugwiritsa ntchito kwa anthu ambiri pa Bizinesi, mabuku, mbiri, mbiri yakale yasayansi ndi luso lamitundu ya anthu yonse yonse - mfundo zauzimu. Umunthu wake, wangwiro mu Umunthu wonse, umakhala wosangalatsa kwa intloctor, kuphatikiza wogwira ntchito bizinesi. Chifukwa chake, chidziwitso cha anthu ndi ndalama zambiri zomwe zimasinthidwa mosavuta kukhala zinthu zauzimu. Palibe zodabwitsa kuti amanena kuti "kukumana ndi zovala, ndipo amatsatira malingaliro."
Osati bizinesi imodzi
Akatswiri ena a 2015, Europe ku Europe adakumana ndi mawu oti kugulitsa malonda aukadaulo amapezeka kwambiri kuchokera kwa akatswiri ofufuza zamatsenga, akatswiri azamisala, anzeru ndi ogulitsa. Ndiye kuti, nkhope zabwino kwambiri zogulitsa zinali zovuta kwambiri zomwe sizikudziwa kuti matekinoloje ambiri amadziwika kuti matekinoloje apamwamba, abotiki ndi mapulogalamu. Koma amadziwa kuyankhula ndi zigawo zonse za anthu, kusankha mawu olondola komanso ofunikira, okopa ku zikhumbo ndi zosowa za munthu aliyense kapena gulu la anthu. Amadziwa kusamalira mwanzeru komanso mwamphamvu. Samawopa kutsutsa ndikuwoneka pafupi ngakhale pazinthu zambiri.
Dziwani kuti anali maphunziro okhudzana ndi anthu omwe adathandiza mabungwe ambiri oyang'anira nyumba kuti agonjetse mabizinesi olympus:
- Mutu wa Office Oyimira Ofrica Of Google Yul Solovyov pa mawonekedwe oyamba alankhulo,
- Mutu wa makalata aimelo.ru Boris dorble kuti apangidwe a wolemba mbiri yakale
- Woyang'anira malonda a Yandex Llc Maxim Grishakov nthawi ina adalandira dipuloma ya mgimo mu "Kutsatsa ndi Zotsatsa"
- Mlengi wa malo ochezera a VKontakte Pavel durov nthawi imodzi adamaliza maphunziro awo ku luso la St. Petersburg State University
Mwanjira ina, ndizotheka kupanga fanizo losagwirizana: M'masiku ano amakono palibe zosavuta kupeza mapulani a bizinesi. Ngakhale bizinesi yamtsogolo ya "ma stans asanu ndi awiri pamphumi" angaganizire za kulephera kwake, ngati sanayambe kuphunzira za anthu, zomwe zingamuthandize kugulitsa malonda ake, pezani chilankhulo chimodzi ndikugwirizana ndi bizinesi yomwe ingavomereze okwatirana kapena opikisana nawo.
Mwina ndichifukwa chake masiku ano ambiri otsogolera amalonda, posankha ofuna kutsogolera utsogoleri m'magulu awo, asamakonde omaliza maphunziro awo, ndipo osadziwika kuti ndi ophunzirira omwe akudziwa "koma osamvetsetsa ogwiritsa ntchito.
Wochita bizinesi wamakono ndipo mutu siyomwe yemwe amatha kugwiritsa ntchito ndalama. Uwu ndiye mtsogoleri ndi zigawenga zomwe zingalimbikitse, kumangopanga luso lake lolumikizana ndi malingaliro ovuta. Amadziwa kupeza mayankho osafunikira komanso kumva.