Kumayambiriro kwa nyengo yamoto, zokongoletsera zimapangidwa mu mafashoni, zomwe zimatchedwa mascots - kuchokera ku French Mawu mascotte, omwe amatanthauza "Talisman". Mascots anali ochepa zithunzi zokongola za kukomoka kwa kutsogolo kwa hood. Chifukwa chake, mu Chingerezi adatchedwa: "Hood zokongoletsera".
Kumayambiriro kwa mbiri ya magalimoto kutsogolo kwa hood, chivindikiro chachikulu cha radiator, chomwe iye adafunsa kuti chikongoletsedwe ndi china chake. Kenako opanga amapanga radiator pansi pa hood kwathunthu. Koma malo opatulikawa alibe kanthu. Ndipo kutsogolo kwa hood adayamba kukhazikika zokongoletsera za mac.
Nthawi zambiri ankapangidwa chifukwa cha chitsulo chosapanga dzimbiri, mawu achinyengo. Zinaoneka bwino, zokongola, zamakono.
Ziwerengero ziwerengero nthawi zambiri sizinakonzekere ndi logo ya kampaniyo. Ndiye kuti pagalimoto "Pontiac" Masheot nthawi zambiri anali Mutu wa India, chifukwa Pontiac weniweni anali mtsogoleri wa amwenye, osati mwamtendere.
Ndipo wobisalira wa kampani yagalimoto "Sewa" unali mutu wa Gumpsastar, womwe anali Hernando de Soto (1498-1542). Pa ziboda za "Lincoln", "a Beyuks", "Khwala" Kuphatikiza pa nyama, magalimoto owoneka bwino othamanga: mapiko, ndege ndi maroketi, komanso milungu ndi milungu yaikazi.
Nthawi zina zotsalira zophatikizika zinauziridwa ndi ziwerengero zamphamvu zazimuna ndi zazikazi zokongola. Mascot otchuka kwambiri, omwe amayambabe "rols Royce" Hood, nawonso ali ndi munthu wamkazi ndipo amatchedwa "mzimu wowoneka bwino".
Mascot awa, omwe akhala akuchita zaka zoposa 100, mwina yekhayo amene adapulumuka mpaka nthawi yathu. Ena adalowa osakhalapo pazifukwa zitatu.
- Choyamba, mafashoniwo akumayambiriro, ndipo kumapeto kwa 1950s, ogula adasiya kukhulupilira zondizizwitsa.
- Kachiwiri, magalimoto magalimoto amakula kwambiri, ndipo zokongoletsera zoboola kwambiri zinayamba kuwononga oyenda pansi pogundana.
- Pomaliza, Toy wokongola adakopa chidwi cha anthu osokoneza omwe adayesa kuwachotsa pakalibe mwini wake. Nthawi zambiri kuti abwererenso ndalama zochepa. Kupatula apo, mascomera sanawonedwepo gawo ndipo sanagulitse m'masitolo.
Chifukwa Chake Tonsefe Tonsefe Kodi takhala ndi mabodza ku Soviet Union? Zowona: Zinali. Izi ndizowona kuti sizingayembekezere, komanso makampani ogulitsa Soviet adakhalakodi kwenikweni, ngakhale si zenizeni tsopano. Komanso, mbewu za Soviet Store zimapanga magalimoto.
Magalimoto awa, komabe, amakopera zitsanzo zina zakunja, zomwe zimasinthidwa mpaka zaka khumi pachilichonse. Ngakhale m'mabodza ngati mascots. Mwa ogwira ntchito antchito ndi a Bourgetois Bureaucrats a Bourgeois owonjezera sakanayenera. Koma pa boma Lis-110, ma famu yofatsa kale anali nawo kale. Anakhala mbendera yofiyira, yomwe pambuyo pake, yosintha pang'ono, idayikidwa pa hood ya gaz-12 (wes), ndi hoodi ".
Nkhondo itatha, pamene kumadzulo kwa masccots adayamba kuchoka, adawonekera ku USSR. Loyamba mu 1945 linakongoletsa magalimoto ake mu chithunzi cha chomera cha mlatho wa Yaroslaile. Chomeracho chimatulutsa magalimoto olemera "aazi, 200". Chimbalangondo chimayandikira mascot a makina awa pazifukwa ziwiri. Choyamba, monga chizindikiro cha mphamvu, ndipo chachiwiri, monga nyama yomwe ikuwonetsedwa pa chovala cha ya laroslav, pomwe iye akuyimirira ndikusunga chindapusa phewa lake.
Poyamba, pamalo oyimilirawo, adafuna kuwonetsa paphiri, koma zidakhala zoyipa. Kenako, m'modzi mwa opanga ma soviet opanga Soviet Yuri aronovich dolmatov adatenga imodzi mwa opanga soviet. Anatseka chimbalangondo kwa masheya anayi, natseka pakamwa pake ndikusintha mawu a Shosshing kuti zipange zosavuta. Mu mawonekedwe awa, ndimakonda chimbalangondo. Madalaivala a YazoV Kunyada: Mascoketi anali pamakina awo okha.
Koma kuyambira 1951, magalimoto olemera malinga ndi zojambula zochokera ku Yaroslavl adayamba kupanga mu minsk. Galimoto yatsopanoyi imatchedwa Maz-200, ndipo mmalo mwake chimbalangondo pa hood chivindikiro chidayika chithunzi cha Bison, chomwe adapanganso yu. A. Dolmatovsky. Chakumapeto kwa zaka za m'ma 1950, njatiyi idasunthidwa kumpoto kwa hood, komwe "amakhala" ngati moto. Chifukwa chachikulu chosiyira mascots chinali chokongola kwambiri cha bison.
Jaza adapangidwa mpaka 1956, kenako fakitale yamagetsi idawomboledwa munyumba yamagalimoto. Kupanga magalimoto olemera adasamutsidwa ku Kremenchig, komwe, mwachilengedwe, palibe zimbalangondo pachikuto sichinaikidwe.
Ndipo chipongwe chotchuka kwambiri cha Soviet ndichakuti, chiwongola dzanja cha Volga Gaz. Galimotoyo idapangidwa pafakitale yamagetsi yoyambira 1956 mpaka 1970, ndipo ambuka adaunjikidwa pa chivindikiro chazobowola mpaka kumayambiriro kwa 1960s. Kavalo amayenera. Kupatula apo, agwape adawonetsedwa pa chovala cha Nizny Novgorod, yemwe mu 1932 adasinthidwa. Wolemba chithunzi anali "Volvaga" wopanga masewera a Leaz-Leonani Yeremeev.
Koma agwawo adachotsedwa. Kwa fakitale, kupanga kwa mascot - pang'onopang'ono, osabereka, buku lenileni - silinali lothandiza. Ndipo eni akewo amaganiza, anakhumudwitsidwa ndi mpumulo. Kupatula apo, adawerengera ndalama zokongola usiku ndikunyamula kwawo.
Mwachitsanzo, pamene tisiyidwe, ma akhwangwala ndi luso, wamantha ndi mafinya mufilimu "andende ya ku Caucasian". Amuna awa adadziwa ndendende kuti mlenje amapeza mascotic okongola. Mwa njira, kodi ngwaziyo idachokera kuti kuchokera mgalimoto yawo, Adler "Adleri amapambana bwanji Junior"? Zachidziwikire, surf.
Wolemba - Mark bau
Gwero - Springzhizni.ru.