Openda a Nielseniq adazindikira kuti kuchuluka kwa ndalama zomwe zakhudzidwa ndi covid-19 zidawonjezera ku Russia - 69% zimakakamizidwa kuwunika ndalama.
tsyhun / startingtock
Malinga ndi kafukufuku watsopano wa Nielseniq, kuchuluka kwa ogula Russia, azachuma omwe akhudzidwa ndi Coviid-19, achulukitsa kuyambira pa Seputembala 2021, mpaka 53% (+2% (+2%). Nthawi yomweyo, ngakhale mwa ogula 47% omwe sanakumane ndi ndalama zomwe sanapeze ndalama zoyambitsidwa ndi Covid-19, 16% adayamba kuwunika mosamala momwe amagwiritsira ntchito ndalama. Chifukwa chake, asanu ndi awiri mwa khumi (69%) ogula ku Russia adakakamizidwa kuwunika ndalama ndikusunga.
Pakafukufukuyu, zidapezeka kuti zinayi mwa khumi (38%) zomwe zidafunsidwa ku Russia sizimakhala ndi chidaliro pazachuma zawo ngati zoyipa za mliri zidzapitilira miyezi 3-6 - izi Ndiopezeka kwambiri pakati pa mayiko a ku Europe komwe kafukufukuyu adachitikira.
"Mliri wa Covid wazama 19 adalimbikitsa kugula mphamvu yamagulu osiyanasiyana a ogula, posachedwa tidzapitiliza kuwunika kusinthaku ndi kuwononga ndalama zogulira. Msika wa FMCG unali m'modzi mwa mndandanda wamakampani omwe adakwanitsa kukula mu 2020. Ngakhale pang'onopang'ono pamapangidwe oyerekeza ndi 2019, kugulitsa kwa katundu watsiku ndi tsiku komwe kumapangitsa ku Russia ndi 3% mu ndalama. Komabe, adapereka ntchito yofananira ndikusintha njira yopulumutsa ya ogula mu 2021, kumwa m'maganizo apitilizabe, ndipo kukula kwa msika kumalimbikitsa kuchuluka kwa mtengo wokha, "akutero Konstantin Loktev, wamkulu wa ntchito ndi ogulitsa Nielseniq ku Russia.
Pofuna kupulumutsa ogula, ogula amagwiritsa ntchito njira zatsopano: 62% ya omwe amafunsidwa amavomereza kuti agula chilichonse mosadukiza zoperekedwa pagulu. Koma nthawi yomweyo, ogula ku Russia anali ena mwa okhulupirika kwambiri kwa mitundu yosankhidwa: ndipo 70% amakonda kukhala ndi malonda omwe amakonda kwambiri ngakhale atangofunika Gulani bajeti - iyi ndiye mulingo wapamwamba kwambiri pakati pa mayiko onse omwe adatenga nawo gawo phunzirolo.
M'malingaliro omwe akupanga zochitika pakati pa ogula, pempho lazinthu zingapo pamitengo yotsika mtengo zimakulitsidwanso (92% ya omwe amafunsidwa) komanso mwayi wogula katundu mwachindunji kuchokera kwa wopanga (89%). Nthawi yomweyo, 63% anavomereza kuti anali okonzeka kulipira mtengo wokwera katundu wapamwamba kwambiri.
"Mu machitidwe a ogula, mizere iwiri imayendetsedwa: mbali imodzi, kudzipereka ku zizolowezi ndi mbiri zawo, zina, ndikofunikira kupulumutsa. Mu nthawi zonsezi, msika umatha kukhala chizindikiro chofunikira kwa iwo eni: lero wogula amakonda kapena nthawi zina amakakamizidwa kuyesa zatsopano, zolemba zatsopano, malo atsopano. Mu gawo lililonse la msika, bizinesiyo imayenera kugwiritsidwa ntchito makamaka ndi kumvetsetsa kwa wogula ndi zosowa zake zatsopano.
M'mbuyomu, Nielnn adanena kuti gawo la Preamo lidabweza zomwe zidalipo.
Kuphatikiza apo, gawo la malonda pa kuchotsera akuchepa kwa nthawi yoyamba zaka zitatu.
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