Ambiri azolowera kuti tsiku lililonse pamakhala mphekesera zokhuza zida za Apple. Nthawi zina amakhala achilendo (monga magalasi olumikizana ndi mawonekedwe ophatikizika mu 2030), koma nthawi zambiri amataya ndizosatheka, ndipo pambuyo pake, apulo amawonetsa chida choterocho. Koma kodi mumaganizira za zomwezi zimagwera pa media? M'malo mwake, pali njira zingapo zotayikira, kuchokera kwa ogwira ntchito m'mafakitale a China mafakitale kwa ogwira ntchito apulo. Palinso mphekesera zomwe apulo omwewo amalola kutayikira kwa "Kukondana ndi zida zatsopano." Koma kuweruza ndikuti kampaniyo ikufuna kuti kampani yake ikhale yofalitsa nkhani zachinsinsi, sichoncho.
Apple ikufuna kuti ikhale yogwira ntchito kale
Masiku ano, Apple idasunga mlandu wotsutsana ndi Simon Lancaster, yemwe kale anali wogwira ntchito kale yemwe adawagwiritsa ntchito pampando kuti abise "zachinsinsi" zachinsinsi ". Chidziwitso cha kubedwapo chinamutumiza kwa atolankhani ndikufalitsidwa m'mabuku azomva zamakono kapena mapulani a Apple.Lancaster adagwira ntchito mwa apulo kwa zaka zopitilira khumi, pogwiritsa ntchito zomwe adakumana nazo pa kampaniyo kuti ipeze misonkhano yachinsinsi yamkati komanso mwayi wopeza zikalata, monga mwa apulo, " Zambiri zomwe zalembedwa zidasindikizidwa m'malemba omwe adachokera ku Apple adagwidwa. Posinthana ndi chidziwitso chomwe chaperekedwa, Lancaster posatenga ndalama kwa atolankhani, mwachitsanzo, adafunsa nthumwi ya media zomwe adakumana nazo, kuti alembe za chiyambi, zomwe zidayiyika.
Mutha kukhala ndi chidwi: momwe Apple imatetezera zinsinsi zake
Momwe mungagwiritsire ntchito mphekesera za apulo
Mpaka Novembala 1, 2019, Lancaster adagwira ntchito ngati katswiri wotsogola kwambiri pazomwe zida ndi wopanga, adatenga nawo mbali zingapo ma projekiti angapo. Ntchito yake inali kuwunika zinthuzo ndikupanga ma prototypes amtsogolo. Pa Novembala 29, 2018, adayamba kusamutsa zambiri kudzera pa mameseji, maimelo ndi mafoni.
Popeza tasiya apulo, lancaster anapitilizabe kuphatikiza zidziwitso pafananizo zomwe ananena. Apple idaphunzira zida zomwe a Lancaster adabweza pambuyo pa ntchito, ndipo adazindikira kuti adati "zinsinsi zina zamalonda za Apple". Patsiku lake lomaliza, lancaster yatsitsa "chiwerengero chachikulu" cha zikalata zachinsinsi za Apple pagalimoto yakunja, milandu imanenedwa.
Wolemba mtolankhani adafunsa Lancaster Tsitsani zikalata zina ndikupeza chinsinsi cha malonda apulo. Nthawi zingapo wogwira ntchito adatumizidwa adapempha zida zodzitchinjiriza pogwiritsa ntchito zida za Apple kudzera makalata. Nthawi zina, lancaster adakumana ndi kulemberana zidziwitso.
Malinga ndi Apple, chidziwitso chomwe a Lancash adagawana, adaphatikizanso tsatanetsatane wa zinthu zosavomerezeka apulosi, zomwe sizinalembedweratu, komanso zokambirana zamtsogolo. Kampaniyo siyitchulapo zida zamaneti chifukwa cha wogwira ntchito kale, koma kutayikira zambiri komwe kunachitika pafupifupi Okutobala ndi Novembala 2019 ndikugwirizana ndi kuti apulo amatcha "Project X". Sizikudziwikitsa kuti polojekitiyi ikutanthauza chiyani: mwina galimoto ya Apple? Kapena iPhone S 2, yomwe idayamba kuphatikiza pa intaneti kumapeto kwa 2019?
Monga antchito onse a Apple, Lancaster adasaina Mgwirizano Wazinsinsi ndi Chitetezo cha Ntchito "Apple Apple Apple, yomwe imamuletsa kuwulula mwachinsinsi ndi boma. Anapitanso ndi maphunziro odzipereka kuti ateteze zakuba zikalata zachinsinsi. Chifukwa chake, Apple imafunikira kubwezera zowonongeka zowonongeka chifukwa cha kuba kwachinsinsi chamalonda, pomwe kampaniyo ikukonzekera kudziwa kuchuluka kwa khothi. Apple imafunanso kuchira kuchokera ku Lancaster ndalama zonse zomwe zimapezeka ndi iwo chifukwa cha kuba. Ndipo zitha kuwoneka kuti kampaniyo ikukonzekera kupita kumapeto.