Pamapeto pa Meyi 2005, nthiti zofiira zodulidwa pansi pa chikwangwani "Hippo" - anali iye amene amayenera kukhala woyamba kuperekera ku Belarus pakuwerengera konse. Koma ngakhale kuti kuchuluka kwa matenda ake kudasamutsidwa chilichonse, ena adagwira bwino ntchito ndikutulutsa chigonjetso. Zaka zambiri pambuyo pake, chinali "mvuu", zidakhala m'modzi mwa ofuna kugula "zotsalira" zopambana zake.
Hafu yoyamba ya 2005 nthawi zambiri idapereka zokolola. Poyamba, mu Januware, wotseguka "kwa sabata limodzi" - kumbukirani kuti, kodi ntchito yochepayi inali chiyani, zomwe ndi zonse zomwe ndiri ndimakumbukira zomwe ndinadzitcha?
Bigzz idatsegulidwa pa Marichi 10, 2005 - koyamba mwaukadaulo, kenako, mu sabata, kamodzinso, modekha. Kumbali ili inkawoneka ngati chinyengo: "ndipo tidachita? Tiyeni tiwonenso zonse. "
Kwa nthawi yoyamba yomwe idatuluka mopweteketsa kwambiri komanso osachita manyazi. Chida chaching'ono chinali chabwino: M'mayiko, kuphika (kuphatikiza, taganizirani, sitoloyo idagulidwa nokha!), Mumlengalenga wogulitsira.
Nthawi yomweyo, panali zopusa zoterezi pafupi ndi kukweza kwa kasitomala, yemwe anali wolipidwa kapena ali ndi katundu wa katundu wawo m'matumba. Sitoloyo sinangodukiza madera okhalitsa a alendo ake, komanso malire a chipiriro awo - m'masiku amenewo zinali zotheka. Ndipo panali kachitidwe koyamba ku Belarus.
Chifukwa chake Bigz adayenda bwino, ndiye kuti china chake chogawidwa pakati pa oyambitsa, kapangidwe kawo kanasintha. Ndipo mosavomerezeka kumatseguka sitolo yachiwiri. Choyamba, tinali ndi mphekesera zokhudzana ndi chigawo ("mpaka 2008, malo ogulitsira a gliryzz akuyenera kuwonekera pagawo lililonse lachigawo ndipo nthawi zonse zinali zosangalatsa kuyika ndalama. Ndipo, zitatha pafupifupi 9 (!) Zaka, iwo anatsegula malo ogulitsira - makamaka mu mamitalo okha. Kutsegulidwa kwa zaka zaposachedwa kwasiya kusangalala. Bigz adasanduka chipinda chogwiritsira ntchito, kugulitsa malo ogulitsira, zomwe mazana ndi popanda zomwe simungathe kuchita.
Poyamba, panali zabwino zambiri, ndiye kuti "zabwino", ndiye "zoyipa kwambiri." Ndipo pamapeto pake, madzi. Mwa njira, Dzinalo, ndi mawu a Slogan, zaka 16 zapitazo adabwera ndi Alexander Vaslevich Agency. Kuyambira Ogasiti Chaka chathachi, amakhala kumbuyo kwa mipiringidzo. Dzuwa limakhala m'njira iliyonse kuti amalize.
Malonda a Belariule adapulumuka, kupera ndikubwereza intaneti imodzi. Pafupifupi zonsezi ndi imvi kwambiri kuchokera pakuwona chikondi chamunthu. Kuphatikiza pa ziwerengero zina ngati "Jubilee-92", ngakhale sanakhale ndi moyo, koma zaka zawo zabwino zomwe adazikonda patsogolo pa khamulo. Bigz sadzakumbukiridwa ngati network - iyi ndi malo amodzi.
Ndizomvetsa chisoni kuti kampaniyo imayenda mwakachetechete. Ponena za oyambitsa oyamba, adagwirizana kuti aliyense akhumudwitse kuyang'ana zomwe zikuchitika. Chifukwa chakenso, "Ayi".
Tinatha kupeza nkhani imodzi kuchokera kwa wa Mboni komanso mu 2005 mbiriyakale. Uyu ndi anica Tolstoy, mutu woyamba wa Dipatimenti Yogulitsa Ntchito. Tsopano anica amakhala ndi ntchito ku United States. Pambuyo pa hypermateni, anali ndi mapulojekiti ena angapo ku Belarus, koma yayikulu ndi imodzi mwazomwe mumakonda komanso zopanda mitambo.
Madandaulo Otchuka M'zaka Zoyambirira: "Ogulitsa ali kuti ?!"
- Ndikawerenga za zovuta za masabata angapo apitawo, zidakhumudwa kwambiri. Timakonda kwambiri zomwe anachita. Ndilibe malingaliro osalimbikitsa. Ndinakumana ndi mgwirizano wotere.
- Auzeni. 2004, gligzz ndi mvuu imapikisana: Ndani angatsegule kaye. Mudapita bwanji nanu?
- Ndinaitanidwa kumapeto kwa 2004, oyambitsa ataganiza: Timapanga "Hyper yayikulu". Mofananamo, anali kufunafuna akatswiri ndi oyang'anira mbali zonse. Ndakumana kale ndi zokumana nazo zoyang'anira malonda angapo. Ndipo kotero pa ntchito zonse - adapeza anthu abwino, osafunafuna mabowo mwachangu.
Mwambiri, kukhazikitsidwa kwa grigzz ndi kovuta, monga m'mabuku olembedwa pazomwe mungachite popanga mtundu ndi momwe angatsegulire kampaniyo. Chilichonse chidapangidwa bwino, tinali ndi zolemba zonse.
- tsopano zikuwonekeratu. Ndani adachipanga masitepe awa mu 2004, pamene malonda amakono ndi malonda akachokera kokha, ndipo kodi network yokha ya rublevsky ili kale mu fomu iyi?
- Tikukhala m'malo otseguka. Anafunsa gulu la anthu omwe amadziwa kutsatsa, kutsatsa, kugulitsa makasitomala.
Nayi vuto lomaliza, koma kuthetsedwa. Kodi mungatengere ogulitsa pamiyendo yatsopano kuti? Pafupifupi zonse - zokumana nazo pamsika kapena m'masitolo ang'onoang'ono, pomwe kulumikizana ndi makasitomala kunachitika pamsika womwewo. Kutsegulidwa, aliyense anaphunzitsidwa. Ndipo anaphunzira. Kenako ogulitsa athu adasinthira kuti agwire ntchito pa ma network ena pomwe malo ogulitsira atsopano anali pafupi kale kunyumba kwawo.
Zokumana nazo mu mawonekedwe akulu sanali aliyense, inde. Oyang'anira adapita kudziko lina - onani momwe Hyperrings amagwirira ntchito pamenepo. Kuwongolera kunakonza maulendo okwanira ku Poland, Lithuania, France. Tinabwera, ndipo tinakumana ndi antchito ofunika a "hyperarrs" wamba, kugawana zomwe akumana nazo ndikuwonetsa momwe iwowa.
Inemwini, ndimawerenga mabuku ambiri onena za "hyrers", adauzanso nkhaniyi. Chingwe chinachitika. Koma tinathetsa zinthu zawo zazikulu.
- Kodi dzinali linachokera kuti?
- Nditapita kuholo yogulira koyamba, panali matembenuzidwe ndi mizamu. Nyumbayi inali msika wa "ExpOb". Zikuwoneka kuti amafuna kuchita zinazake kuti pa bizinesi yawo, koma kenako anaganiza zodzipereka. Ndipo oyambitsa akungofuna nyumbayo. Ndikukumbutsani malamulo onse apamwamba omwe taphunzira, hypermateliro ayenera kukhala kunja kwa mzinda.
Adalengezanso mpikisano wa dzina pakati pa ogwira ntchito ndikuyamba kugwira ntchito ndi kutsatsa. "Hepta gulu" limapereka njira zingapo, zomwe zinali zolankhula ku Russia: "Giant" ... sindikukumbukira kale. Zotsatira zake, adasankha zazikulu. Anakonda dzina, ndipo pa logo ndi bambo wachichepere uyu yemwe ali ndi kukumbatirana.
Slogan adabwera ovuta kwambiri. Kutsegulidwa popanda kumakhala kotopetsa, ndipo kukhazikitsidwa kwa malonda kutsatsa kungakhale kouts. Poyamba tinakana "zabwino zambiri." Lembani, tiyeni tibwerere pambuyo pake. Koma kenako Alexander Vasilevich akutitsimikizira kuti. Ndipo popita nthawi tinaonetsetsa kuti Slogan ndiyabwino.
Mofananamo, ntchito idachitika ndi ogulitsa, mapulaniwo (omwe ayenera kukhala). Kumene Mungatenge Izi? Titha kuwongolera mtundu wa malo ogulitsira ena onse ku Europe. Koma sizigwira ntchito: Malingaliro ndi osiyana, zokumana nazo za kumwa ndizosiyana.
Kuti munene kuti ndi nthawi yoyamba yomwe tapeza, ndizosatheka, sizomwezo. Tinapanga mtundu wabwino, koma pang'onopang'ono zidasintha. Gawo la lalikulu linali kulumikizana mosalekeza ndi ogula. Tidawafunsa. Ntchito yayikulu inali kuti ipeze bwino m'sitolo, ndikusintha zomwe sizili bwino. Kwa miyezi isanu ndi umodzi yoyambirira, ameneyo kapena magawo ena adasunthidwa nthawi ndi nthawi ndi malo ogulitsira mpaka njira yoyenera idapezeka.
- Ndipo kodi sakonda chiyani kwa ogula?
- O, o, amalipira magalimoto. Ndi gawo la "expooslala", ndipo kudali malamulo awo. Tidakumana nawo mobwerezabwereza zonse. Adalongosola kuti kuyikidwa kwa "hipper" ndikosasangalatsa. Izi sizili m'dziko lililonse la dziko lapansi. Simungatenge ndalama kwa anthu kuti mudzithandizire ndalama. Koma sitinamvere. Ayeziyo adayendetsa patatha chaka chimodzi kapena awiri. Inde, ndipo chifukwa chake, chifukwa chakuti "expraela" anali ndi mapulani owonjezera. Zotsatira zake, ndinakwanitsa kuvomera.
- Oweti Online Folumu Anakambidwa kuti panjira yopumira "2 malita Coca" - ndiye kuti, za dola.
- Sindikukumbukira kale. Koma imadula anthu - zachuma komanso mwachidwi.
- Panali kuchuluka kwa zikwama zosafunikira kwa matumba apulasitiki. Munthu akafuna kupita ku Colo Lakunja, ndiye kuti chikwama chake chinayikidwa m'thumba ndikusindikizidwa. Umphumphu unayang'aniridwa kutuluka kuchokera ku holo.
- Kutsegulira kukhazikika miyezi isanu ndi umodzi. Tinayamba kuwona zotayika zachilendo. Zikuwoneka kuti akuba onse amzindawo adabwera kwa ife. Zinali zofunika kulimbitsa vidiyo yoyang'anira kanema. Ngakhale makamera atsopano adakhazikitsidwa, ndimayenera kupita kukatenga kwakanthawi kochepa ndi phukusi. Ndiye chochita ndi chiyani? Kanema watsopano akaonekera, zonsezi zidachotsedwa.
- Mukukumbukira kaye zomwe adayankha koyamba kwa anthu ku hypermate?
- Anthu ambiri adafika pachipatacho, panali Qungenies. Ndipo zidapitilira m'masabata oyamba. Kenako tinayambitsa kampeni yotsatsa - funde lachiwiri linapita. Anayamba kubwera anthu ochokera kumadera. Monga momwe zilili ndi zogulitsa zilizonse, tinali tinali ndi nthawi yabwino kumapeto kwa sabata. Ndipo osati zoyipa Lolemba: M'misika ndi tsiku loti, obisala adabwera kwa ife kwa adlevele, chifukwa tinali ndi mitengo yabwino kwambiri m'malo ambiri.
Ndi tsiku lonse lomwe lawoneka. Chifukwa chake, mu 2005, takhala ndi pulogalamu yokhulupirika. Icho chinali chinthu chapadera - dongosolo loyamba ku Belarus. Adadzipanga nokha, nayenda mawebusayiti onse ogulitsa padziko lapansi.
Zinaphatikizapo mitundu ingapo ya chilimbikitso: kuchotsera, osokoneza bongo, oyanjana. Zabwino kwambiri pa chiyambi zidagwira ntchito yowonjezera. Mfundo zasintha ndi mphatso zina. Anthu mu neene adayima. Tidapanga bungwe loyamwa pa izi!
Kuyambira pachiyambi, pulogalamuyo inali yopambana, kenako tinasintha, ndikupukutidwa - izi ndizabwinobwino. Kuchotsera pa sabata, kuchotsera kwa penshoni ma penshoni masana ... izi zikumveka ngati zowonadi, koma palibe chomwe chinali chotere.
Tapanga dipatimenti yopanga ndi chitukuko. Anachita chibwenzi ndi kupenda machitidwe ogula. Tinakhala ndi bokosi pomwe ogula amatha kuponyera malingaliro awo. Ndipo anthu anali okangalika. Unali mtundu watsopano wogulitsa, ndipo ogula adakhulupirira kuti amatha kusintha china chake pofuna kwawo. Ndipo tinadzisintha poyankha zokhumba izi.
Tinali ndi zopanga zathu ku Belarus. Saladi yekhayo anali makumi atatu. Ndipo zonse - ndi kusanthula kwa abc pafupipafupi ndi kuzungulira. Tinkanyansidwa ndi chakudya chathu, pomwe nthawi yomweyo adatsegula cafe pakhomo pafupi ndi khomo, kenako wina, pamtunda wachiwiri. Ogula adafika kwambiri.
- Kodi pali chinthu chilichonse chomwe chikuyenera kukhala chofanana?
- Sitinalingane ndi winawake yekha, tinali ofanana ndi ambiri. Koma cholinga chinali motere: koma tiyeni tikhale nsanja yabwino kwambiri yogula. China chake chidatenga kuchokera ku Audl ndi zina zotero. Ndinawerenga buku lonse lokhudza Cowco CostCo, komwe tsopano ndimapita ndekha.
- Ngati zazikulu izi zimasamutsidwa ku USA, akadawoneka bwanji?
- Wochezeka komanso wachinyengo. Tili ndi hypermate, malo ogulitsira - zinthu zomwe zimachitika ndi wogula. Ndi kwa anthu, nawonso, pali pempho la chidwi. Kodi mukudziwa zomwe zinali zodandaula zodziwika bwino kwambiri? "Ogulitsa ali kuti ?!" Uku ndi malingaliro athu: Tikufunika kuwayang'anira. Ndipo makampani aku America ndi a Sukulu, Yopangidwa, aliyense amadziwa, m'malo akulu simungakumane ndi munthu muntchito.
- Pakatha miyezi yochepa, "mvuu" yotsegulidwa. Posakhalitsa ku Belaruus kumeneku adzayamba gawo la zopezeka za hypermake. Kodi mudapikisana bwanji?
- "Mvuu" ikanati itsegulidwe konseko pamaso pathu. Koma tili ndi moyo wabwino ndipo, inde, tinkafuna kuti ziwatulutsire. Sindinganene kuti kutsegulidwa kwa "mvuu" kwakhudza kwambiri malonda athu. Osati. Mwamuna akukwera uko, kuti pafupi pafupi. Hippo inali ndi omvera ake, tili ndi zawo. Tidali, mwa lingaliro langa, ndizopambana kwambiri. Ndiye kuyimitsa kochepa chabe ...
- Pa mitengo yabodza?
- Tidawatengera, amati - ife. Izi ndizabwinobwino. Komanso ntchito ya dipatimenti yamalonda idayamba.
- Bigz sanalumikizidwe ndi mitengo yotsika. Munalankhula za maasiketi ati kuchokera pamsika adagula. Zimamveka zodabwitsa.
- Chabwino, tinkagwira ntchito ndi mavoliyumu akulu ... Sitinakonzekere kukhala zotsika mtengo. Cholinga chathu chinali chabwino pamitengo yabwino. Pali maudindo pafupifupi 40,000 - ndizosatheka kuti aliyense apereke mitengo yotsika.
Kuphatikiza apo, tili ndi zofuna zathu.
- Greatzz zaka za zaka zozizira pa siteji ya sitolo imodzi. Munagwira ntchito liti, kampaniyo idakambirana za kufunika kokulira?
- Zaka zingapo nditatsegulidwa. Zomwe zinachitika pambuyo pake, sindidziwanso.
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