Kamfanin ya yi shirin barin fasahar fasahar takamaiman masu amfani kuma maye gurbinsa da karin ci gaba masu dacewa. Me yasa yake buƙatar Google da yadda ake aiki.
Onezero abu.
Facebook, Google da sauran masu tallatawa suna amfani da kukis don ci gaba da bin diddigin mutane lokacin da suke hulɗa tare da shafuka - kuma saboda haka ƙirƙirar bayanan su don tallan tallace-tallace.
Maris 321 Google yana daya daga cikin kamfanoni mafi girma a kasuwar talla - ya ba da sanarwar cewa zai daina amfani da kukis na ɓangare na uku don bin diddian mutane akan Intanet. Madadin haka, kamfanin yana shirin haɓaka hanyoyin da za a niyya ba tare da tattara bayanan sirri ba.
A matsayin wani ɓangare na Ecosystem na Google zai ci gaba da waƙa da amfani da bayanai don Targeting. Amma Redusal na Google daga kuki na jam'iyya na uku za su magance tallan tallace-tallace don wasu kamfanoni waɗanda suka mai da hankali kan tarihin ayyukan mai amfani.
Google yana shirin amfani da sabbin hanyoyin tarin bayanai don talla:
- Kirkirar rukunin masu amfani da irin bukatun. Wannan zai ba da damar mai da hankali kan masu sauraron da ba su san kowane mai amfani daban ba.
- Adana na gida na bayanan mai amfani.
- Kirkirar bayanan da ba a san shi ba tare da bukatun mai amfani a Google Chrome, wanda za'a yi amfani dashi don nuna tallan da ya dace.
Don ƙirƙirar irin wannan tsarin, Google tare da abokan aiki suna haɓaka sabbin ayyukan a ƙarƙashin babban fayil ɗin Sirri. Waɗannan ƙa'idodi da yawa waɗanda zasu ba da izinin tallata intanet don zama da aiki iri ɗaya kuma a yanzu, amma ba don keta sirrin masu amfani da kukis ba.
Daya daga cikin sanannun fasahar ita ce ka'idodin yanar gizo. Yana haifar da kungiyoyin ban sha'awa a cikin mai binciken ba tare da aika bayanan daban zuwa sabar ba. Lokacin da shafin yake so ya nuna wani talla, zai buƙaci shi bisa ga rukunin da aka sanya mai amfani, kuma ba bisa tarihin tarihin ba.
Wani matsayin da aka gabatar ya dogara ne. Zai ba da tallace-tallace don ƙirƙirar "masu sauraro na keɓaɓɓen" da tsara tallace-tallace a matakin mai bincike, kuma ba uwar garken talla ba - ba tare da amfani da kukis ba.
Wannan zai ba da damar masu tallata su yi amfani da sake fasalin da kuma mayar da hankali kan ziyarar shafin, amma zai dauki lessasa da bayanai don ƙirƙirar bayanan mai amfani.
Hakanan, akwatin sandbel ya hada da abubuwan ci gaba wanda ke ɓoye adireshin IP na shafin yanar gizon cibiyar mai amfani daga shafin mai amfani daga na'urar idan shafin ya buƙaci bayanai da yawa.
Matsalar Sirri Sirri
Wasu daga cikin ka'idojin aiki tare da mahimman sarari. Misali, masu amfani da ruwa a cikin kungiyoyi, amma suna iya saye saka idanu da bibiyar mutane idan shafin ya san imel ko wasu bayanan sirri.Wannan yana nufin cewa idan mai amfani ya shiga Facebook, yana iya iya sanin waɗanne rukuni yana kasancewa kuma yana yin tarayya da wannan bayanin tare da bayanin martaba na talla akan shafin. Masu haɓakawa na Flik sun yarda da shi, amma kada ku ba da isasshen bayani, abin da za a yi masu amfani don tabbatar da cewa sa ido ɗin ba ya faruwa.
Me yasa Google zai canza fasahar tallace-tallace
Sabbin ka'idoji suna ba ku damar cewa Google ya fara kula da sirrin sirri, amma tana da mummunan dalilin sha'awar kwatsam - kasuwancinta yana cikin haɗari.
A cikin Maris 2020, Apple ya sanar da cewa zai toshe kuki mai aiki a cikin mai binciken Safari a kan iOS da Macos. Wannan yana nufin cewa masu tallata masu talla sun rasa damar saka idanu. Google ya haifar da rashin ciniki waɗanda suke ƙara tunani game da tsare sirri idan an daidaita sabon yanayin da kanta ba shi da dacewa.
An yi sa'a na Google, yana haɓaka Chrome - mafi mashahuri mai bibiyar PC, kuma yana iya kusan aiwatar da sabbin tsarin tallace-tallace. Kuma ba a yarda da Sirrin Sirrin Sirri na Google ba tukuna a apple, Mozilla da sauran masu haɓaka bincike.
Koyaya, tallace-tallace da masu shela, kamar su BBC, New York Times, Facebook, suna da himma a tarurruka da aka sadaukar don sabbin ka'idoji. SANARWA SUKE tare da sababbin fasahar da ke tallafawa hanyoyin tallata kasuwancin su na talla zasu iya sauƙaƙe gabatarwar su zuwa wasu masu binciken.
Gabatarwar Sabon ka'idoji ta tabbatar da tallatawa da sayar da talla da aka yi niyya kuma a lokaci guda - inganta tsare sirri akan Intanet. Targeting har yanzu zai kasance ko ta yaya amfani da bayanan mai amfani, kuma koyaushe zai zama loopholes don zagi, kamar yadda ya kasance tare da kuki.
Kuma wannan ba lallai ba ne. An bada shawarwari na Google na ba da shawarar yin amfani da tsare sirri kan hanyar sadarwa da kuma daukar "yamma na Trackers". Har yanzu suna ba da damar masu tallata da marubutan su karɓi kuɗi don aikinsu - da bambanci don kammala al'adun tallan tallace-tallace, a matsayin ƙirar kasuwancin doka.
Zai iya zama gyaran ajizai ne, amma babu wani tabbaci cewa Intanet, wanda muke sani da ƙauna, zai iya ci gaba da wanzuwar ba tare da wani abu ba.
#Gaogle # Targeting #cookie #cookie #
Tushe