In the spring of this year in Russia - the real winter, but despite the blizzards and frosts, the Russians have already begun to buy lightweight upper clothes. Analysts Avito investigated that the Russians are most often looking in the section and found out that the most popular foundation of the wardrobe in women will become a coat, and men have a leather jacket.
The cold in Russia seems to be not going to go on a decline: blizzards and frosts Even in March, Russians have already tired. However, this does not mean that it is worth postponing for the spring - the Russians have already begun to buy lightweight upper clothes. In general, in the category of outerwear for men to Avito, demand grew by 39%, as well as 39% higher was the demand in the outerwear section for women. In St. Petersburg, interested in women's upper clothes became 40% more often than last year, and men's clothing are asked for 31% more active. Aviti Analysts found out what clothes will be popular in this spring among Russians, based on the search queries of the site users, as well as the number of ads, prices and demand for the most popular male and female demi-season clothing changed in the search.
The most popular demi-season female and men's clothing in 2021, Russia: Women's clothing Men's clothing 1. Coat 1. Leather jacket 2. Leather jacket 2. Windbreaker 3. Park 3. Coat 4. Cloak 4. Bomber 5. Windbreaker 5. Denim Jacket What spring will wear women?The demand in the section of women's outerwear in Russia over the past 2 weeks has grown by 39% compared to the same period last year, and the number of selling it has increased by 27%. The average price in the category has become higher by 25% compared with last year, and this year amounted to 2,000 rubles.
We look after the classic version of the clothes for the spring - the woman's coat this year was 16% more often than in the past. You can buy them on Avito on average for 1,500 rubles - the price has not change since last year. At the same time, ads on the sale of the coat on the site has become more than 27% than in 2020.
Leather jackets for the spring of women this year are interested in 18% more actively compared to last year. Selling them were 24% more, on average for 2,500 rubles, which is 25% more expensive than last year.
Women's jackets-parks in 2021 won 37% more attention than last year. They can be found on sale at an average price of 2,000 rubles - from 2020 the price has not changed. Selling parks on Avito this year have become 40% more often.
Floats and belts in the last 2 weeks were sought little less frequently than in the same period last year - by 4% and 5%, respectively, but in the number of requests they are still in the top 5 most popular demi-season things. Obviously, women are already beginning to look after themselves suitable options and soon plan to make a purchase. In addition, the number of announcements for the sale of a raincoat this year increased by 11%, and the windbreakers began to sell 15% more often, so there is something to think about and from what to choose.
Cloak can be purchased at Avito on average for 1,000 rubles - its price has not changed since last year, and the windbreaker will cost a potential owner of 600 rubles - 20% more expensive than in 2020.
In St. Petersburg, in the past two weeks, the demand for upper clothes among women grew by 40%. At the same time, to offer it to Avito steel by 24% more, and the average price in the section was 2,000 rubles. Leather jackets have become in demand by 24% than last year, you can buy them on average for 2,500 rubles. This year's coat was won by 22% more attention from the townskens, we wondered by 14% more active. You can buy a coat on the site in the city on average for 2 000 rubles, and the raincoat will cost an average of 1,000 rubles. We look after the parks in the city of steel by 40% more often than last year, you can buy them on average for 2,500 rubles. The demand for windbreakers in the past two weeks grew by 7%, and sell them this year on average for 800 rubles.
What do men dress?In the past 2 weeks of this year, men in Russia were interested in the upper clothes on Avito by 39% more active than last year. On average, it can be bought for 2,500 rubles, which is 25% more expensive compared to 2020, to offer it on the site of steel by 25% more.
Men's leather jackets for the spring this year became demanding by 26% than in the past. Buy the piece of wardrobe can be on average for 5,000 rubles, which is 35% more expensive than in 2020. Selling them on avito steel by 22% more often.
Windbreakers won 20% more attention from men in 2021, and the number of ads on their sale increased by 21%. Men's windbreakers rose 35% since last year - their average price on the site amounted to 1,350 rubles.
The demand for men's coats this year grew by 23% compared with last year. The number of ads also increased by 23% per year. The average price has become higher by 25% and in 2021 amounted to 2,500 rubles.
Light bombers and denim jackets Men began to search for Avito by 38% and 37% more often, respectively. You can buy a male bomber on the site on average for 3,000 rubles, and the denim jacket will cost 2,500 rubles. Only denim jackets changed in price - they became more expensive by 14% compared with last year. The choice of bomber and denim jackets on Avito this year became wider by 37%.
In St. Petersburg, men's outerwear this year interests citizens by 31% more than in the past. The average price of goods in the section amounted to 2,990 rubles, and place the top for sale of steel by 19% more often compared to last year. Leather jackets in the city last two weeks have become in demand by 20% than in the same period last year, and the demand for denim jackets grew by 17%. Leather jackets sell on average for 5,500 rubles, and jeans can be bought on average for 3 200 rubles. The bombers this year began to be interested in 33% more active than in the past. They can be found on sale at Avito at an average price of 3,700 rubles. Windbreakers want to buy 10% more men's users, and the popularity of men's coat rose by 40%. You can buy a men's windbreaker on the site on average for 1,590 rubles, and the coat is sold at an average price of 3,000 rubles.