Nestle invests 2.8 billion rubles to expand its factory for the production of natural soluble coffee under the Nescafé brand in Timashevsk Krasnodar Territory.
Source: Nestle
Homemade coffee consumption has become one of the category development drivers in 2020, and Nestle's company has felt an increase in demand. This became one of the reasons for new investments in the expansion of the company's production in Timashevsk, which will be directed primarily to an increase in the volume of soluble coffee brand Nescafé Gold.
Nestle's head in the region and Eurasia Martian Rollan said that investments would satisfy the growing demand and strengthen the company's export potential: today the products of the Russian factory are supplied in 12 countries.
The category of drinks is very important in the business "Nestle": it accounts for 26% in the global turnover of the company.
Source: Nestle
According to Nestle, each third cup of soluble coffee, drinking by Russians, is coffee brands Nescafé, and the best-selling coffee in Russia is Nescafé Gold. As IV Cung, Nestle's coffee and drinks business director in the Russia and Eurasia, in 2020, in 2020, the company strengthened its position in the Russian market and will strive to strengthen the leadership, including proposing newly appropriate Coffee House trend at home. For example, in 2019, the brand introduced on the Nescafé Cappucino and Latte market in the developing segment of foaming coffee beverages. In 2020, Gold Aroma Intenso appeared.
Nestle is present in the Krasnodar Territory since 2005, when the company launched the production of instant coffee Nescafé Classic, after which the production of sublimated coffee Nescafé Gold started in 2011. To date, the factory in Timashevsk is one of Nestle's largest coffee factories in the world. The total investment in the construction, expansion and modernization of the factory amounted to more than 13 billion rubles.
Earlier it was reported that "Nestle" invests 2 billion rubles to a new line for the production of Kitkat in Perm.
In addition, "Nestle" will invest 3.5 billion rubles in Vologda.
Retail.ru.