In 2020, Samsung had rather complicated and interesting times. In the history of the brand, there was enough at the attacks and falls, both successes and failures. For example, Galaxy S20 Fe, Galaxy Z Fold 2 and Galaxy A series have always gave a good reason to talk about yourself, but selling Galaxy S20 and the problems with Galaxy S20 Ultra brought only disappointment. It also became clear that the Galaxy Note series more on shows the results that were before. But 2020 proved that Samsung is ready to refuse focus only on premium smartphones. Most of its major victories were associated with inexpensive devices. This was the signal to the fact that the world is no longer so needed smartphones for $ 1000, as before.
Make a bet on the right models
I already wrote a review of Samsung Galaxy S20 Fe. Many were originally biased to this smartphone due to the fact that he became a clothed version of the flagship. Although, the differences were so minimal that it was simply not wanted to overpay for one and a half times for the usual Galaxy S20 with the same characteristics. I will not even exaggerate if I say that it was one of the best smartphones last year. And maybe even the best.
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Against the background of this and the success of the models like Galaxy A51, the failure of Linek "S" and "Note" strongly upset. It is clear that there were reasons for it, but it does not become easier.
I would like the company to continue to do what she gets well. She is a leader on sales of inexpensive smartphones and need to develop this direction. By how the price has decreased on the new Galaxy S21 (although not in Russia), it is clear that the leadership of this perfectly understands. Incorrectly in the current global situation, offer for $ 1400, the main functions of which will complete four times a cheaper device. Let and not so good.
Develop folding phones
Samsung has already promised that in 2021 many folding devices will appear. Some of them will be even cheaper than before. Samsung is an undisputed leader in the folding phones industry, but it should convince us that we need such devices. However, if the price tag on them at least approximately comes with the fact that they are asking for ordinary smartphones, questions will be much smaller and people will buy similar devices.
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Now such smartphones are needed to show the superiority of technology and that users can catch surprise glances when they get such an unusual device in humans. Over time, this state of affairs will come to the original idea - the smartphone will be revealed and turn into a tablet. This is really convenient and economical. We will not have to overpay for the smartphone and the tablet - only one device will be possible.
While the design is still damp and there is to add, but having such an experience and research base, like a South Korean company, it will be just a matter of technology. In any case, such a direction can not be overlooked. It is necessary to focus on it and continue to develop, investing money and the forces of specialists.
ONE UI interface refinement
If you look at the history of creating skins for Android from Samsung, then find a lot of negative. People hated Touchwiz. The company understood this and made conclusions. The shell did not have such a cartoon and gained smooth forms. So gradually everything came to One UI, which still has many fans. Although it is still very different from what some other brands offer.
It is interesting that the more samsung is trying to make its interfaces minimalistic, the more like people like it. Of course, Samsung cannot cross everything and do something in the spirit of Pixel UI or OS OXYGEN, but it is worth working in this direction. That I would like to wish her in 2021.
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Creating powerful compact smartphones
I have long talked about the fact that modern smartphones lack models of compact size. In 2019, Samsung incredibly closely approached the creation of a perfect compact phone with Galaxy S10E. But for some reason, the compact smartphone is still essentially the iPhone 12 mini. I have already spoken about it in a separate article.
Google Pixel 4a, Pixel 5, Apple iPhone SE, iPhone 12 Mini and even Sony Xperia 5 II proved that consumers are looking for more compact smartphones, but they can not find them. The most problems arise when you want to find a not just a small communication device, but a compact but powerful smartphone.
Here I would like the Samsung initiatives, which will give us more choice. In the world of modern smartphones, it remained so little. Despite sometimes the proceedable number of smartphones as such.
Exynos performance should grow
Probably, this is a patient theme for anyone who buys in Russia or in Europe the official flagship Samsung and at the same time understands smartphones. The buyer gets like the same smartphone that buyers in the USA - even the money is about the same - but the performance of such a device is much lower.
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Exynos processors are becoming better, but it does not always reach Snapdragon. We must still figure out what we get this year, but usually the picture is pretty bad.
I would like to achieve a more serious approach to processors from Samsung in 2021. Although it is already worth talking about models for the next year. She has huge production facilities and no less impressive research base. Maybe you should start to manage this more productively?
What do you think? What would you like to wait for samsung in 2021? Tell us about it in the comments. Maybe someone from the company's representatives will read it, he will listen and make steps in the right direction.