Apple will invest millions of dollars in their streaming video service Apple TV +, without anything at the same time without earning it (most while have been using a free trial), but so far the company fails to make it popular among users. According to the new JustWatch study, at the end of 2020, Apple TV + share among other such services was only 3%, significantly lifting such competitors as Netflix, Disney + and even Peacock, which is not so large as Apple TV +. Is no one want to watch movies and show from Apple even for free?
Apple TV + Nobody looks?
Study JustWatch is based on data collected in the last quarter of 2020, and takes into account the most popular platforms available in the United States. No one surprises that Apple TV + was not the most popular streaming video service in 2020, but he actually took the last place in the ranking with the minimum market share. Apple TV + also lost to Peacock, the Nbcuniversal streaming service, which was released in July last year and took 6% of the market for the period being mentioned.
Netflix still occupies a leading position in the streaming platform market in the United States with a share of 31%, but the share of Amazon Prime Video is rapidly growing and approaches 22%. Next comes Hulu from 14% and disney + from 13%, followed by HBO MAX with a market share of 9%.
And Peacock, and HBO MAX, and Disney + were running after Apple TV +.
Why did the Apple platform could not dial enough viewers? It is no secret that Apple had a difficult year in 2020, since most of the production of films and serials was interrupted due to the COVID-19 pandemic. Since Apple TV + has only films and shows of the Apple itself, the service catalog is very small compared to its competitors. And because of the pandemic, he became even less.
But by the end of the year, Apple finally began to translate content in Apple TV + into Russian. Now dubbed translation is available for many films and TV series, the full list of which you can see here.
New series in Apple TV +
Last week, Apple extended the free trial period of Apple TV + subscribers who have already had an annual free trial version. These users will be able to watch Apple TV + for free until July 2021, while it was previously assumed that the action will end in February.
It is possible between the low popularity of Apple TV + and an increase in the trial period there is a connection. The company understand that in 2020 there were not so many new content, and they decided to think about the interest among the audience. Apple just released this month the second season of the series "Dickinson" and "House with a servant" on Apple TV +, and the premiere of the second season "For the sake of all mankind" will be held in February.
It is still difficult to even predict when Apple starts making money on Apple TV +. Without a large number of content, users simply will not pay for registration in the service. You did not subscribe to such a service if there were three shows and 20 films - there must be a certain level of content before all the idea becomes viable. Media business implies the need for huge costs to hire talented specialists and create a new video content from scratch without any guarantees of success.
Apple TV + may be in minus for many years before reaching the critical mass of users to make a service competitive. For example, Netflix spent $ 13 billion before receiving the first profit.
However, Apple's cash is enough - let's see what will be with the number of users.
How much is Apple TV +
Apple TV + is available for 199 rubles per month and is included in the Apple One subscription, which costs 359 rubles per month. But you can get free access to the service by purchasing a new iPhone, iPad, Mac or Apple TV.