Probably, in the second quarter of this year, Apple will stop the production of iPhone 12 mini. This opinion of Reuters journalists is based on research by Counterpoint Research, Cirp and a number of other companies, including William Yang, analytics of the American financial holding J.P.Morgan. Reuters and J.P.Morgan is difficult to suspect the distribution of nonsense. It actually failed iPhone 12 mini. Those who prefer small smartphones apparently less than it seemed. Those who claimed that they were not needed to anyone were right. But in fact, the situation is less unequivocal.
As will be called this year a new generation of iPhone - iPhone 13 or iPhone 12S, is still unknown. But the company, still, prepare for the exit of this autumn four of their models, and among them an analogue of the iPhone 12 mini - information about it comes from sources close to companies that organize and producing all iPhone. All four models are preparing to produce, and it costs apple considerable money. Sales iPhone 12 mini worse than expected - but despite this, for some reason, for some reason I am confident that with the iPhone 12S Mini (or iPhone 13 mini) everything will be different. And the reason for the current troubles is known to them, they can eliminate it.
Why no one buys iPhone 12 mini?
The problem is not that the iPhone 12 mini or iPhone 12 is poorly sold. The problem is that the iPhone 12 Pro and even iPhone 12 Pro Max (who would have thought) are sold too well. Apple did not hide their surprise: a significantly more expensive iPhone 12 Pro, which was ordered from the production workers less (they say that three times) were flying instantly, and their reserves did not manage to accumulate and fails. iPhone 12 Pro Max surprised even more. Year after year, whenever sales of new models begin, Apple sales managers are ordered not too large batch of this model. The deficit is overcome after two or three weeks.
This year is not so. iPhone 12 Pro Max are already sold for two more than a month, the iPhone 12 Pro for a month and a half longer - but in the US and Europe, the ordered Pro or Pro Max deliver the earliest in a week, or even after a half. iPhone 12 or iPhone 12 mini is delivered the next day.
The production of iPhone 12 mini has already been reduced. It is reliably known about one such case, according to rumors, they did it several times - two or three. The released capacities went to an increase in the production of expensive models. But the iPhone 12 Pro and iPhone 12 Pro Max still lacks. They need another 12 and 9 million pieces.
The accumulated stocks of iPhone 12 mini is enough for a long time. According to the "Sales" apple - they should be enough before the start of sales of the next iPhone 13 mini. And if the reserves are not selling, on the iPhone 12 mini will make a discount.
If this is not enough, and the iPhone 12 Pro / 12 Pro MAX will still be missed, the production of iPhone 12 will stop.
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Should I buy iPhone 12 mini?
Why more expensive iPhone 12 Pro and iPhone 12 Pro Max are sold like hot cakes, I do not know. There are different versions, but we will discuss them some other time. We are discussing the failure of the iPhone 12 mini and the ideas of small smartphones at all. In October last year, not only their fans wrote about the revival of small smartphones - Kantar declared them with a new trend of the mobile industry, and suddenly - such a failure.
The reason for their failure, according to analysts, is too short for their battery life. The charge of their battery, nevertheless, despite the 5-nm technology producing their chips, optimizing access to 5G and other tricks, dries too quickly. And it charges slower than a full iPhone 12. Fans of smartphones, close to the size of the Golden Standard of Steve Jobs, who are comfortable to hold in her hand, promised a small smartphone, which is not inferior to him with large brethren - and it turns out that they are deceived.
Therefore, iPhone 12 mini and do not buy. And if you need a good battery life, this phone is not for you. Otherwise, this is a steep apparatus, which is really not inferior (almost) to his fellows. Is that screen size and camera.
Apple does not accept the opinion of experts on faith. The assumptions about the causes of abnormal sales were checked and rechered (it was expected that at the festive quarter of the year COVID will first of all sell cheap iPhone models, for some reason it turned out on the contrary), and made some conclusions. There is information that Apple is developing rechargeable elements with greater charge density capable even in the iPhone 12S battery (iPhone 13) MINI accumulate charge sufficient so that a tiny smartphone can work as much as iPhone 12/12 Pro. Well, maybe then the iPhone 13 mini "will fly"?