On March 23, 2021, the grandiose show-performance was held in Amsterdam in support of the new collection of the Netherlands Lingerie Brand, homemade clothes and accessories Hunkemöller, which was broadcast online worldwide. The podium mini-film "Time to be seen" explores the most bold fantasies of different women and celebrates their freedom to embody their dreams.
"Time to be seen"- This year, Hunkemöller expands the boundaries of the usual linear podium show, transforming it into cinematic show performance.
- The audience could plunge into skillfully created thematic worlds, each of which reveals a specific Hunkemöller collection, and together praise female strength, confidence and freedom of self-expression.
- The new collection presents a variety of styles, color solutions and materials, and the inclusive dimensional grid varies from XS to XXL.
The shooting of the show took place in the center of Amsterdam, in one of the most significant architectural monuments of the capital - the Berlage Exchange. The show consists of several parts and reflects the wealth and creativity of styles and influences that are traced in brand collections.
"Our audience, our woman, so many completely different sides - she has them all. She is always unique. This film and the presented collections revive all of her parties. Hunkemöller wants to celebrate every woman as it really is, and give her the opportunity to be the most beautiful, "CEO of CEO Philip Mountford comments.
Premium line and brave dreamsOpened the show party in chess. The models danced dramatically and moved along a huge chessboard, unexpectedly faded and posed in a premium collection of exquisite linen in monochrome color: black, green, beige and white. All attention was riveted to detail - stunning lace, sparkling elements, romantic framing.
The show explosive choreography and the candy colors of the new line P.O.P - POWER OF POSITIVITY continued. Convenient models of underwear and homemade clothing of bright shades - from green and yellow to rich pink - clearly demonstrated what modern comfortable and relaxed clothing. In these models, girls will always feel confident, while remaining themselves.
In the final, the audience plunged into the most bold female fantasies that awaken the Private Private collection. Exquisite sexy black lace contrasted with bright red sets consisting of a variety of strips, and unusual details and inserts from the grid awakened the most bold female dreams. Contrast air combinations led this seductive scene to a decent grand final.
