Bonava's Swedish Developer launched an image advertising campaign "I live in Bonava. Stories about the house "Of the five documentary short films, text interviews and photographs telling about life, house and family.
The main goal of the campaign is to display Bonava projects through the experience and emotions of real inhabitants, honestly and openly. The characters were people of different professions and hobbies.
Preparing for shooting, the company has allocated buyers with different values and interests, with different family members. Then with potential heroes conducted deep interviews for about 1.5 hours each. Based on these conversations, preliminary scenarios of future films were compiled. To the production of video, the developer was attracted by the international production company Andy Fiorod Production.
Advertising campaign started at the end of 2020. The developer led the promotion of only a tizer - short cuts from all five stories - on Yandex's advertising platforms, in YouTube, on thematic sites and in social networks.
"Our goal is not just to build at home, but also to create good neighborly relations between the inhabitants. We believe that the comfort and quality of life depends on the availability of a sustainable, friendly community, "said Michael Björklund, Chairman of the Board of Directors of Bonava St. Petersburg LLC. - In the image campaign, we sought to show the values of the real inhabitants of our complexes, including to attract like-minded people - enthusiastic and active people, those who would like to organize picnics in the yard with neighbors who appreciate unhurried walks along the lakes who love pets. It was especially nice to know that families who participated in the filming began to communicate and walk to each other after the completion of the project. "
Another end-to-end idea of the campaign is a demonstration of the consistently high level of quality of Bonava projects, regardless of their location and real estate class. All residents participating in the project celebrated convenient planning of apartments, wide balconies and a well-maintained, green area with a multitude of zones for active and quiet rest.
The attachments were attended by owners of apartments in Magnifika Lifestyle complexes, Magnifika Residence in St. Petersburg and Gröna Lund in the Leningrad Region.
You can watch movies and read text interviews with residents on the site Bonava: https://www.bonava.ru/o-kompanii/zhivu-v-bonava.