Internet 2020-2021 in numbers: the facts that marketers need to know about Internet users

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Want to become part of the growing online commerce market? Before you start, read the statistics and find out the answers to the most popular questions. For example, how many people use the Internet or how many sites exist? This will help develop its own effective digital marketing strategy.

How many people use the Internet

One of the most important numbers is the number of public population. At the beginning of 2021, 7.84 billion people were registered in the world. Of these, the Internet is used more than half - 4.6 billion. Most users live in Asia. By regions, they are distributed as follows:

  • Asia - 51.8%;
  • Europe - 14.8%;
  • Africa - 12.8%;
  • Latin America and the Caribbean - 9.5%;
  • North America - 6.8%;
  • Middle East - 3.7%;
  • Oceania and Australia - 0.6%.

Kuwait is a country with the highest coverage of the Internet audience - 99.6%.

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Distribution of Internet users on continents in December 2020

What is the most popular experience of Internet users

The most popular is viewing video. 9 out of 10 people come to watch video materials online. It follows stream music. It attracts 73% of visitors. 3-5 positions are located:
  • View video blocks - 53%;
  • Listening online radio - 47%;
  • Listening to podcasts - 43%.

Number of mobile Internet users

There are about 4.28 billion mobile Internet owners in the world, which is about 54% of the population of the whole world. This means that 6 out of 10 mobile phone owners regularly use them to access the Internet.

Smartphones have become the most popular device by which users go to the network. They account for 50.2% of web traffic. This is more than the share of laptops, stationary computers and tablets. According to forecasts, the mobile network segment will continue to grow due to an increase in the speed of Internet connections. Now the average speed of the mobile Internet is 15.4 Mbps. The highest speed is registered in Canada - 59.6 Mbps.

How much time spends on the Internet the average user

The average person spends on the web for 6 hours 43 minutes daily. For each second of the day accounts for 6.59 billion GB of Internet traffic. The average speed for the entire traffic was 24.8 Mbps.

Statistics argue that in the first place is the Amazon trading platform. It follows Endurance Group and Godaddy.

How many websites exists in the world

At the beginning of 2021, there are 1.82 billion web sites in the world. 68.2% of them use HTTPS. 49.6% apply HTTP / 2.

What languages ​​are used when filling websites

According to W3techs, languages ​​that are basic for the interface only three:

  • English - 60.5%;
  • Russian - 8.6%;
  • Spanish - 4.0%.
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Top 3 basic languages ​​of websites in December 2020

What you need to know about the download time

On average, the page in the mobile version is loaded for 9.3 sec. It must be remembered that those who use the mobile device to enter will leave the site if the download takes 10 seconds. This will happen in almost 100% of cases.

Basic in web search 2021

Google takes the bulk market share of all search engines. It is installed on computers and smartphones. Companies owning 92.16% of the search engine market. Most users for entering the browser of his Chrome browser - 63.54%. The second most popular search engine in the world is Bing. But its share is insignificant compared with the competitor - only 2.88%.

Most of the web site traffic comes from search engines. The leading Google receives about 7 billion search queries daily. He indexed hundreds of billions of web pages. Therefore, now its search index contains more than 100,000,000 gigabytes of data.

How often users go to search queries

You may be surprised. But after the user asked a search query, in 50.33%, it does not pass on any link. Why? He already sees the answer to his question in headlines and brief annotation under them.

Message Internet 2020-2021 In numbers: The facts that marketers need to know about the Internet users appeared first to information technology.

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