The increase in the turnover of STM contributed to the active expansion of the Private Label assortment in the trading networks X5.
Source: X5 Retail Group
X5 Retail Group summed up the development of its own trademarks in Pyaterochka retail chains and "Crossroads" in 2020. So, in the "Crossroads", the share of private brands was 12.5% in the total turnover of the network, and in the "Pyaterochka" - 17, four%. During the year, this figure rose by 4.6 percentage points. and 3.5 pp respectively.
The maximum stake of STM trading networks X5 was recorded in November, when plans for the development of Private Label were already implemented at 2020 in Pyaterochka in the penultimate month of the year, their own brands were provided by 19.2% of the turnover, which is almost 4 percentage points. More than in 2019, the share of STM in the "crossroads" during this period amounted to 13.9%, which is 4.6 percentage points. Above the same indicator of the previous year.
Increased turnover of own brands contributed, including the active expansion of the Private Label assortment in trading networks X5. "Pyaterochka" developed and introduced in its matrix more than 260 new Names of STM in all categories represented on the shelf. Teams STM "Pyaterochka" and "Crossroads" are constantly working to improve the quality of their own brands. So in 2020, new brands in the upper price segment of Global Village Selection, Montarell and Cuisine Royale were launched.
"Crossroads" added 350 positions and launched two new own brands (Market Collection and Home Story ECO). The key sick brand of the Green Line network has reached new regions and expanded on 218 positions in new categories, such as useful sweets, healthy chips, superfudi and others. An additional growth factor became redesign at once several of its own brands - "Market", "New Ocean", "Bonte", "Green Line".
The most active demand for its own brands "Pyaterochka" grew in a bird (+ 492%), cereals, sugar, salts (+ 132%), coffee, cocoa, chocolate (+ 95%), ready-made cooking (79%), baby food ( + 66% LFL PTO), vegetable oil, frozen (44%), milk and milk-curd products, including products for children (+ 41%), etc.
In the "Crossroads" categories of leaders in the growth of demand for STM steel meat and meat products (955%), household goods (104%), meat gastronomy (85%), grocery in the form of coffee, cocoa, chocolate (74%) and conservation (30%), eggs (25.74%).
Today, more than 130 STM brands are presented in the trading networks X5. Pyaterochka and "Crossroads" will continue to develop the Assortment of Private Label and intend to include more than 800 new positions in the range of more than 800 new positions as within the framework of already existing brands and launching new brands.
Earlier it was reported that X5 Retail Group opened a hub for imported products in Novorossiysk.
Private brand: As "Magnet" develops STM.
Retail.ru.